A Page 1 Solutions Internet Marketing Strategy
Social media marketing (including Facebook, Twitter and LinkedIn) is a critical part of the consumer decision-making process in how target clients find, research and compare service providers like surgeons, lawyers and dentists. It is now a key element in growth-oriented practices' marketing efforts.
Unfortunately, most practices feel they are not getting a high return on their social media marketing investments and resources. They post and share informational posts on other profiles regularly, but are still trying to understand how to get an ROI from these efforts.
The keys to success are to identify social media marketing strategies that go beyond just posting and sharing low-value consumer information, and to understand how social media can and should be integrated with your overall marketing efforts.
Your social media marketing campaign should:
Social Media is a great tool for creating and representing your brand’s image. It allows you to showcase the unique aspects of your business while connecting with current and prospective clients. The more users know about your business, the easier it will be to connect with them through online conversations.
Build Relationships With Your Online Audience:
You can learn about your current and prospective customers by listening to their online conversations. What are they saying about your brand? What are they interested in? Understanding their interests can help you craft relatable posts and links to share!
In social media, a picture really is worth 1,000 words. Platforms such as Pinterest and Instagram allow your brand to tell a story about your interests, whether that be inspirational quotes, pictures of the dramatic sunset behind your office, or behind the scenes images. The more exclusive content you can produce, the more likely your audicen is to engage with your on multiple platforms.
Drive Traffic To Your Website:
Each platform has a unique method for generating links back to your website, which in turn, directs more traffic to your site. Social media is a great way to showcase your businesses most important content and encourage people to contact you about your services through a landing page.
Conversations are across social media all the time so it’s important for businesses to stay up to speed on industry buzz and send out timely messages. The more people who are in your network, the easier it will be to network with like-minded professionals and get your message across to your followers.
More and more consumers are spending a increased amount of time time on social media platforms— and they are continually engaging in new ways. How you leverage your time, resources and marketing partner can make all the difference between being mildly successful to wildly profitable.
At Page 1 Solutions, we are aggressive with social networking. We partner with you and your practice to develop a comprehensive social media marketing plan, including paid social media outreach, and we implement like crazy to get you the results you need.
Ready to Get Social?
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Every other Tuesday, the Social Media team at Page 1 Solutions conducts a Twitter Chat using the hashtag #Page1Chat. Topics range anywhere from personal branding to SEO to optimizing your social media accounts. The #Page1Chat is a great opportunity to network with like-minded professionals and learn about new marketing tips and tools. For more information about #Page1Chat and how to join the conversation, click on the image below!