Board-certified plastic surgeon Dr. Hayley Brown makes “Revealing the Real You” the focus of every procedure at her Las Vegas-area practice. Her website redesign emphasizes this message in the home page banner and imagery throughout the site.
Prospective patients can see real results by perusing before-and-after images. Each gallery is organized by the site of surgery and procedure type, with details exploring the patient's characteristics and the treatment she or he received.
Other aspects of the website design keep the user experience real by spotlighting the people at the practice. Dr. Brown herself features prominently in design sections throughout the site, as do photos of the team and the office. Custom videos provide additional opportunities for users to get to know Desert Hills Plastic Surgery Center, from FAQs answered by Dr. Brown to patient testimonials to time-lapse footage of plastic surgery procedures.
Comments from actual patients are also a highlight of the new website design. They appear in a rotating slider on the home page and an eye-catching CTA on every page of the website, as well as in several galleries encompassing video content, handwritten notes and online reviews.