An important consideration for our clients in the ophthalmology vertical is designing a website that is easy on the eyes while employing the sophisticated look and functionality that modern Internet users have come to expect. Foulkes Vision achieved this balance by retaining aspects of its previous website design in the transition to a new, mobile-friendly platform.
The home page of the new-look Foulkes Vision website features an eye-catching banner that spotlights some of the key services, special offers, and other elements that set the practice apart. The banner scrolls through eight distinct calls-to-action (CTAs), each of which has a high-quality image, custom text, and, in several cases, a link to an appropriate page within the site.
Custom photos and videos enrich the user experience on multiple pages, and the soothing blue color scheme makes the site easy to scroll. Responsive functionality adapts the look of the website to fit desktop computers, tablets, and smartphones without diminishing the usability or the design.
The main menu is intuitively divided into sections telling visitors about Foulkes Vision and its LASIK, cataract surgery, and general eye care services. Users can schedule an appointment online, read about financing options, peruse testimonials from satisfied patients, and more.