Website Design Portfolio - Page 1 Solutions

Ophthalmology Portfolio

Website Design and SEO for LASIK Surgeons and Ophthalmologists

Foulkes Vision

One of the most important aspects of the website design for any eye care provider is readability. Ophthalmologist and LASIK surgeon Dr. Richard Foulkes has been a client of Page 1 Solutions for several years. He collaborated with us on a new website design for his practice that emphasizes visibility of the services he provides, as well as a clear eyeline to background information on Dr. Foulkes.

- Practice areas: LASIK, cataract surgery, eye care

- Date website went live: February 12, 2019

Kirk Eye Center

Now in its third generation of ophthalmologists, the Kirk family of eye doctors has a long history of caring for patients in the Greater Chicago area, including River Forest, Gurnee and Oak Park. The Kirks and associate doctors prominently appear in a slider section on the home page, giving visitors an opportunity to get to know the family before scheduling an appointment. Drs. Kent Kirk, Scott Kirk and Tyler Kirk answer questions about LASIK, blade-free cataract surgery and other advanced procedures in a series of original videos.

Patients also feature in these video galleries to share how vision correction and eye surgery at Kirk Eye Center has changed their lives. In many cases, the videos include footage of patients doing the activities they love, illustrating how healthy eyes and keen sight act as gateways to a better life.

Video galleries, procedure content and patient information are all organized intuitively in the main menu. The navigation design takes its inspiration from mobile surfing, bringing the desktop experience close to what users on smartphones and tablets see. Another mobile-friendly feature is the series of colorful blocks that highlight the services at Kirk Eye Center, from exams, glasses and contacts to cosmetic treatments like BOTOX. Simply by scrolling, visitors can get a sense of the options available at the practice, watch original videos, access custom content and then contact either Northern Illinois office to schedule an appointment.

Griffin & Reed Eye Care

Clear vision serves more than a functional purpose – it makes it possible to live life to the fullest. Griffin & Reed Eye Care understands this, which is why the recent redesign of the practice website is "clearly different" from that of other ophthalmology offices.

For many patients, the image on the website home page is all too familiar: a pair of eyeglasses that affords clear sight, with the surrounding environs blurry and indistinct. The banner provides an immediate solution to this common problem with a call-to-action and a button that directs users to information about the practice, including premium downloadable content.

The website invites users to "See Why We Are Clearly Different," and multiple facets of the design bolster that claim. High-quality next-step graphics throughout the site spotlight the precision, technology, and patient education that sets Griffin & Reed Eye Care apart, while other sections give visitors an opportunity to read about the doctors' backgrounds, learn about the laser vision correction facility, and view custom videos about a variety of eye care procedures and surgeries.

The video gallery on the website is divided into categories to accommodate the needs of different users. The clips range from Q&A pages on LASIK and cataract surgery to one-on-one interviews with the doctors and surgeons to patient testimonials.

More than 800 hundred patients share their experience with Griffin & Reed Eye Care on the website. Links to the Reviews gallery appear prominently in both the main menu and a CTA on the home page that excerpts just one sample of the enthusiastic feedback the practice has received from patients.

Northeastern Eye Institute

The main Northeastern Eye Institute (NEI) office in Scranton, Pennsylvania, graces the home page banner of the practice's redesigned website. Many other features on the home page and interior of the site also include custom photography of the reception area, optical store, exam rooms, and the doctors at NEI.

The practice's leading eye doctors and eye surgeons appear in a special section where visitors can view their profiles and click to read more. Images of these eye care professionals also appear in a rotating carousel that doubles as a showcase for the natural beauty of the NEPA region.

Quality next-step graphics assist users with navigation throughout the site. The “Comprehensive Eye Care for All Ages” section introduces visitors to some of the practice's core services, while other CTAs draw attention to frequently updated content including specials, upcoming events and seminars, and news about NEI. Another set of graphics contains a link to NEI's video content, as well as opportunities to contact and submit feedback to the practice.

Northeastern Eye Institute has been a proud provider of eye care and vision correction services for over 30 years. Patients nowadays share their experience on the Internet, and NEI is pleased to feature this feedback in a section on the home page spotlighting the more than 250 five-star online reviews the practice has received.

Kirk Eye Center

The new website for Kirk Eye Center takes users outside and inside of its office in Loveland, Colorado. The sign above the front entrance is a banner image throughout the site, and also functions as the icon visitors click to return to the home page. Interior photos of Kirk Optical (the practice's eyewear department) and Summit Surgery Center (the practice's outpatient surgical facility), meanwhile, act as next-step graphics.

Prospective patients can meet Dr. John Kirk and Dr. John Colvin by looking in the “Meet Our Doctors” section and clicking the buttons below their pictures. Vision correction patient Patty introduces users to the quality of care at Kirk Eye Center by sharing her experience with the practice.

Patty's testimonial appears throughout the site as a specially styled block quote. She and other patients share their stories and appear in custom photos on the Reviews page. In addition to discussing details of their procedure, each patient also highlights the personalized care provided by Dr. Kirk, Dr. Colvin, and the staff.

Another key component of the design is the “Specials of the Month” section on the home page. Crisp, clean, and fitting perfectly on a desktop or mobile screen, this area of the site is frequently updated with discounts and exclusive offers. Patients of Kirk Eye Center can request prescription refills and order contact lenses through two CTAs conveniently positioned in the masthead of the website.

Christopher J. Walton, M.D.

"They understood my vision for how I wanted the website to look. I am more than pleased."
- Dr. Chris Walton,

Dr. Chris Walton has been providing comprehensive eye care services to patients in Mobile, Alabama, Pensacola, Florida, and the surrounding Gulf Coast area since 2007. With  the new responsive website his lasik patients can now look forward to an enhanced viewing experience on both mobile, tablet and desktop computers.  He takes great pride in helping his patients acheive beter vision.  He has made LASIK and cataract surgery the primary focus of his practice. 

Foulkes Vision

An important consideration for our clients in the ophthalmology vertical is designing a website that is easy on the eyes while employing the sophisticated look and functionality that modern Internet users have come to expect. Foulkes Vision achieved this balance by retaining aspects of its previous website design in the transition to a new, mobile-friendly platform.

The home page of the new-look Foulkes Vision website features an eye-catching banner that spotlights some of the key services, special offers, and other elements that set the practice apart. The banner scrolls through eight distinct calls-to-action (CTAs), each of which has a high-quality image, custom text, and, in several cases, a link to an appropriate page within the site.

Custom photos and videos enrich the user experience on multiple pages, and the soothing blue color scheme makes the site easy to scroll. Responsive functionality adapts the look of the website to fit desktop computers, tablets, and smartphones without diminishing the usability or the design.

The main menu is intuitively divided into sections telling visitors about Foulkes Vision and its LASIK, cataract surgery, and general eye care services. Users can schedule an appointment online, read about financing options, peruse testimonials from satisfied patients, and more.


InFocus Eye Care

Clear vision is a priority for anyone trying to find an eye doctor online. InFocus Eye Care in Bend, Oregon, executed its own clear vision in redesigning its practice website to appeal to contemporary patients and – of course – catch the eye.

Custom photography of Central Oregon's great outdoors plays a prominent part in the new design of the practice website, highlighting the positive impact vision correction can have on an active patient's lifestyle. Patients looking to learn more about these benefits can visit informative pages on procedures like LASIK, solutions for near vision, and more through intuitive menus and image-based call-to-action (CTA) elements on the home page.

InFocus Eye Care is active in the Bend community, and the redesign spotlights this commitment to giving back through a rotating sponsorships slider. By clicking on the icons in this interactive module, users can learn about the local organizations that InFocus Eye Care supports.


Seeta Eye Centers

This newly upgraded responsive website features a number of leading design elements, including a homepage with parallax scrolling and a large rotating banner with compelling images of the doctors with their patients. The site features the doctors, patient reviews, and their three locations in a creative, clean layout. To showcase that they use the latest cutting-edge technology, we created a custom and interactive feature so the user can explore the key aspects to cataract surgery.

Susskind & Almallah Eye Associates A clean, responsive website for an multi-location Ophthalmology practice. Also important is prominently displaying the hours for each of the five locations. The site features include dynamic reviews, text zoom, large image slideshow and quality ophthalmology content.