Clear vision serves more than a functional purpose – it makes it possible to live life to the fullest. Griffin & Reed Eye Care understands this, which is why the recent redesign of the practice website is "clearly different" from that of other ophthalmology offices.
For many patients, the image on the website home page is all too familiar: a pair of eyeglasses that affords clear sight, with the surrounding environs blurry and indistinct. The banner provides an immediate solution to this common problem with a call-to-action and a button that directs users to information about the practice, including premium downloadable content.
The website invites users to "See Why We Are Clearly Different," and multiple facets of the design bolster that claim. High-quality next-step graphics throughout the site spotlight the precision, technology, and patient education that sets Griffin & Reed Eye Care apart, while other sections give visitors an opportunity to read about the doctors' backgrounds, learn about the laser vision correction facility, and view custom videos about a variety of eye care procedures and surgeries.
The video gallery on the website is divided into categories to accommodate the needs of different users. The clips range from Q&A pages on LASIK and cataract surgery to one-on-one interviews with the doctors and surgeons to patient testimonials.
More than 800 hundred patients share their experience with Griffin & Reed Eye Care on the website. Links to the Reviews gallery appear prominently in both the main menu and a CTA on the home page that excerpts just one sample of the enthusiastic feedback the practice has received from patients.