Images and video of principal dentist Dr. Michael Chung and his team appear frequently throughout the redesigned website. Dr. Chung prides himself on creating a spa-like atmosphere for patients, and pictures of the office are also integrated into the new aesthetic. These features work together to create a warm, welcoming atmosphere that helps users get familiar with the practice from the first click.
Photos of actual patients are also an essential element of the updated design. Several sections are labeled "Smile created by Dr. Chung," affording multiple opportunities for users to see actual results Dr. Chung has achieved through cosmetic dentistry and other procedures.
Dr. Chung is an LVI Fellow, and he has shared his knowledge of advanced dental treatment with local media in the areas of Northern Virginia and Washington, D.C. The video gallery highlights interviews with Dr. Chung and original clips created by the practice, while another page shares audio from the dentist's appearances on a medical radio program broadcasting to the Washington metro area.