Dr. Scott Greenhalgh opted for a modern aesthetic when updating the look and feel of his website. This philosophy is best exemplified by the custom grid layout of several areas of the design.
Patient engagement is important to Dr. Greenhalgh, whether it's in-person, on the website or on social media. The new Dental FAQ page uses the appearance and language of social media to address some of the common concerns patients have about visiting the dentist and explain how Dr. Greenhalgh and his team are different. Dr. Greenhalgh even created his own hashtag on Twitter – #HateAboutTheDentist – to encourage patients to submit their own questions.
The website's Smile Gallery also uses grid functionality to display sample patient results. Visitors can check out before-and-after images for specific satisfied patients or view results for specific procedures like porcelain veneers, teeth whitening and more.
Every smile tells a story, which is why each gallery contains not just photos but a brief bio outlining the patient's needs and the treatment Dr. Greenhalgh provided. The website design expands these stories with multiple testimonials, custom videos featuring Dr. Greenhalgh and his team and extensive information about services at the practice.