These dual dental offices serve cosmetic and family dentistry patients in Northern Virginia. The imagery on the website reflects this balance through the comfortable tagline "A Dental Office That Feels Like Home," combined with original, high-quality pictures of multiple patients.
Perhaps the homiest feature on the website is the intro video that takes visitors inside the office and brings them face-to-face with the dentists. Patients of Arlington Dental Aesthetics and South Riding Smiles also introduce themselves through reviews that praise their experience. These testimonials appear prominently in the design, catching the eye and directing users to key areas of the website.
One of these key areas is the Smile Gallery, which showcases what quality dental care can do. Visitors have access to a series of stunning portraits of satisfied patients showing off their new smiles. Many of these images add authenticity to practice area content, appearing in next-step graphics on the home page and to the right of body text to remind users of the possibilities of dental treatment.
Community content encompassing both offices provides further authenticity on the new site. Patients in the South Riding and Arlington areas can see how the practice gets involved and connects with local patients and families.