Today, your plastic surgery website creates the first impression prospective patients have of your practice and plays a crucial role in the sales cycle. Our custom cosmetic surgery website development results in websites that project a professional custom image, but at the same time, generate more leads! Best of all, we develop websites that appeal to both sophisticated consumers and the top search engines. The following is a brief outline to how we develop your custom website.
Keyword List Development
Unlike most Web design companies, we begin plastic surgery website development with with building a strategy. We begin by identifying a comprehensive list of keyword phrases that consumers use to research procedures and local providers. This list is used as the foundation upon which to build your website - navigational and page strategy, calls to action, content/copy, etc.
Using these keyword phrases, we provide competitive research to identify your biggest Internet marketing competitors and their websites. Once we identify them, we can conduct intelligence on them to determine the best way to compete and win Internet business in your local market. Effective direct marketing websites aren't created in a "vacuum," don't just accidentally show up on the top search engines, and do a lot more than just act as an online brochure.
We conduct planning meetings for content and website design, and spend the time to get to know your practice, market and target image as part of developing your custom cosmetic surgery website. Not only do we conduct a comprehensive information-gathering telephone/online meeting, we have ongoing conversations throughout the development process. We are committed to ensure you not only get a website that meets your content and graphic standards, but one that has built-in, sales-driven elements that move the sale along.
Website Navigational Strategy and Content
Unlike some Web design companies, we not only develop a well-planned navigational strategy and flowchart with sales in mind, we create custom, content-rich copy on your practice, plastic surgeon and procedures. We also do as many edits as necessary to get the content the way you want it. You can be sure your website strikes a balance between being informative and sales-driven.
Home Page Design
Your website is designed to your specifications. Our website developers will develop a high-impact look for your website. We start with an initial look based on what feedback you give us in the initial design-planning meeting; you critique the look and then we revise or start fresh. This process continues until you are completely happy with the initial design.
Custom Video Production
Incorporating video into the development of your plastic surgery website is very important in today's competitive market. Video lends credibility to your practice's website, and builds a sense of relationship with your website's visitors. People do business with those whom they like and trust, and in this age of social media, Internet marketing is all about building relationships online. Video is a powerful way to do this. We offer custom video production so that you can make your website stand out from the crowd and show your visitors what makes your practice different from your competitors.
Final Development -- Fusing Content, Copy, Graphics, and Design
Once you are happy with the initial design, we roll out the content throughout the site using the design and content that you approved. There are no limits as far as number of pages or size of the website. We also make sure your website's look and content projects an image that reflects your practice, that you are proud about, and that stands out from the local competition.
Page 1 Solutions is a custom Web marketing program, not a cookie-cutter service. Separate your practice from other local competitors and the Internet "clutter." Call, 800-916-3886, or email us today to learn more about our custom cosmetic surgery website development.