Video marketing has become essential to be a dominant ophthalmology practice in your Web market, and to generate a higher return on your internet marketing dollars. This need is magnified when your practice is located in a large metropolitan market. Yet, ophthalmologists in almost every city now see competitor websites and social media marketing using video. Today, video goes a long way beyond just an introductory message on your homepage.
How Ophthalmology Videos Can Grow Your Practice
You may have heard that videos can improve your Internet marketing results, but how? Here are 7 ways that video can make a major impact on your internet marketing, and why you should invest in custom ophthalmology videos.
- Distinguish you and your practice from competitors.
- Build rapport and relationship with prospective patients.
- Communicate complex concepts and information more effectively than just text.
- Project commitment, passion and credibility, and add personality to your message.
- Create more interactive, relationship-building content that can be promoted across multiple platforms (website, blog, YouTube, Facebook, Google+, Twitter, email, etc.)
- Make a significant impact on your search engine listings on Google and other major search engines.
- Get more leads and schedule more consultations from exposure and traffic your website already attracts.
Why You Choose Page 1 Ophthalmology For Your Video Marketing
Experience - We understand ophthalmology practices and eye care marketing and the surgical procedures you need to market. However, most important, we are intimate with your target eye care audience; their demographics, interests, what want, and how to communicate with them.
Strategies To Get Maximum Results - Each ophthalmology videos (topic selection, planning, production, editing, optimization and promotion) is part of complete marketing, promotion and sales campaign. Just shooting video and posting it on your website is not enough to make an impact on your lead generation and business.
SEO - We understand what it takes to get high search engine optimization (SEO) results for ophthalmologists. Video content needs to be an important part to improve your listings, and to help you convert more leads.
Affordable - Strategic video promotion and education should not stop after shooting one, or even a handful of videos. One strategy to consider is video blogging where we produce 25-50 optimized videos that keep your website and marketing filled with new, high-quality video content for as little as $150 per video!
Custom Video Marketing For Your Practice Needs - Not only are our videos custom to your ophthalmology practice (including you, your patients, your office/facility, and team members), your campaign is custom to your specific needs (types of videos, number of videos, promotion, etc.).
Ophthalmology Video Checklist
Whether you are shooting your first video, or are a more seasoned video marketer that wants to improve on your current video production process, download this helpful Ophthalmology Video Marketing Checklist. It provides useful tips and strategies to plan and execute your video production and market them more effectively. Avoid wasting time and money. Get the greatest return from your video production and marketing investments.
Check Out Some Of Our Videos
Some Key Video Facts For Ophthalmologists:
- Internet users spend twice as much time on websites and pages that utilize effective video production.
- Increase your visitors’ understanding and comprehension of your messages, information and services by 74% presenting them through video content.
- 80% of website visitors click and watch videos. As little as 20% actually will read your text content thoroughly.
- Websites that have video on them are 50 times more likely to show up on first-page search engine results.
- Viewing videos is a useful element in the decision process according to 90 % of online consumers.
- 26 % of internet users search for more information after watching a video ad.
- It is predicted that by 2018, mobile video will represent 69 percent of all mobile internet traffic.
(Sources: MarketingSherpa, ClickToTweet, Forbes (Connie Guglielmo)