The same rules that apply in delivering high-quality ophthalmology outcomes also apply to internet marketing results. To start, you need to acquire the correct and most accurate data in order to deliver the best possible outcomes. Once you have it, this data can only positively impact your results when and qualified, experienced provider interprets and acts on them.
The following are four elements to effective ophthalmology marketing you’re your practice must leverage in order to drive traffic, convert visitors into prospects, and turn these prospects into consultations and new patients.
- Internet Marketing Consultant
- Search Engine Ranking Reports
- Website Traffic Reports
- Lead/Conversion Tracking Reports
Internet Marketing Consultant
Even if you have the most thorough, accurate and useful information, it is only just data if it is not in the hands of an experienced marketing specialist that can get the most out of it. You need a designated Internet Marketing Consultant that understands your business, services and patients. Our consultants assess your results/data, provide analysis of what it all means, and execute on the recommendations and ideas for your campaign.
Search Engine Ranking Report
Generating new ophthalmology patients through an effective website starts with making sure quality prospective patients find your website on first-page results of the search engines when searching for ophthalmology-related information or providers.
At Page 1, you receive monthly Search Engine Ranking Reports. This includes showing the positioning results for your highest priority keyword searches. Here is a sample: (Graphic sample conductor ranking report)
Website Traffic Tracking
Just knowing how many visitors your website attracts is not enough to ensure you are getting the most out of your internet marketing investment. Our Website Traffic Tracking allows you to get detailed insight to identify:
- How visitors like and stay on your website
- How they navigate through it to reach key “destination pages”
- What changes need to be made in your calls-to-action
- How users view your website (desktop, tablet, smartphone)
- How they are able to reach your website; the phrases they search; the referral sources, etc.
- And more . . .
We use Google Analytics to help you and Google understand the most important information; We also measure the effectiveness of various pages and sections of your website and constantly take next steps to improve your results.
Lead Conversion and Tracking
Effective ophthalmology websites convert a high percentage of traffic into actual working leads. We monitor the volume, quality and types of leads you receive, and your consultant watches for trends to constantly update your strategies and improve your results.
Your new business leads is the most valuable tracking your practice needs to closely monitor. Only then can you make a positive changes and improvement to impact your most important measure for success – revenue.
Contact us through our website or call 800-916-3886 and ask to learn more.