Last week, I shared some insights on factoring a volatile economy into your 2019 marketing plans. For most elective, fee-for-service-based practices (plastic surgery, cosmetic dentistry, LASIK, etc.) a declining economy historically translated into a drop in consumer search activity and lead generation, and an increasing need to effectively compete for more market share.
This week, I want to paint a different picture for firms in the legal industry.
Having marketed law firms for over 25 years (long before Google), some of our team members have been through multiple swings in the economy over that time. Generally speaking, we saw the majority our attorney firm clients (primarily in personal injury) experience an increase in consumer interest and generate more leads and cases during declining economic times.
Contrary to service providers that offer expensive, elective services that may be viewed more as “luxury purchases,” law firms of all types can benefit from an increase in consumer interest in legal services during tight economic times.
For example, the following Google Trends charts show the volume of Google search activity for “accident attorney” and “car accident attorney” during the 2008 recession:
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