As an attorney, the ultimate goal of your law firm’s website is to gain exposure, generate leads and convert them into cases. The first step many of your potential clients take is to search Google, Bing, or speak into their smartphone to research a legal situation and find a law firm capable of handling their case.
If visitors can’t find your law firm via online search, your website is probably not optimized to capture online traffic and drive leads. A search engine optimization (SEO) strategy that positions your law firm website on the first page of search results for the terms that consumers actually search is a key way to get noticed by potential clients. At Page 1 Solutions, SEO is one of the foremost strategies of your comprehensive digital marketing campaign.
And we go beyond optimization: Our digital marketing campaigns identify the actual search phrases local consumers use to:
- Research your high-priority practice areas
- Find answers to legal questions
- Compare attorneys
- Read reviews
- Vet the credentials and expertise of prospective lawyers
Combined with other marketing services, comprehensive SEO improves your search rankings, amplifies your brand message, and drives prospective clients to your website and other online profiles. This strategy ultimately generates traffic, high-quality leads, conversions, and more revenue.
Get started on the legal SEO strategy that’s best for your law firm by calling 303-233-3886 today.
What Is SEO & How Has Website Optimization Changed for Law Firm Websites?
Search engine optimization (SEO) is one of the fundamental tools for earning the attention of Internet users seeking legal services in your marketplace.
But rather than target your old static list of keyword phrases (many of which never get searched!), our optimizers at Page 1 match your law firm’s practice areas with a wide range of actual consumer search phrases related to your priority case types. With this SEO strategy, your website gets in front of prospective clients in different phases of the journey consumers take from self-education to scheduling an appointment at your office.
SEO is driven by data, and Page 1 Solutions performs extensive research on consumer search activity, including long-tail keyword phrases and factors like the following, in order to create an individualized optimization strategy that taps into high-value users:
- Your law firm’s brand and website
- Your geographic location and the surrounding market
- Competitor websites
- Needs, interests, and demographics of your target clients
Unlike pay-per-click advertising (PPC), SEO taps into organic Web traffic. By positioning your legal website on page one of the search results for both high-volume queries and long-tail search phrases, your law firm will gain credible attention from your target clients without the increasing cost of pay-per-click ads.
How Does SEO for Lawyers Impact Digital Marketing?
SEO is a highly effective way for lawyers to align with the needs of their clients and generate leads based on incoming Web traffic. However, it’s important to remember that SEO is a robust strategy within a multi-channel marketing campaign that seeks to engage users and earn their business on multiple fronts.
Page-by-page optimization is only the beginning of a strong search marketing strategy. The combination of SEO marketing, custom Web design, and original copywriting prepares your website for the users who find you through a multitude of online channels, including:
- Organic search results
- Direct traffic
- Reviews and ratings platforms
- Social media websites
- Third-party directories
- Original videos addressing common client questions and legal issues
- Display ads and pre-roll video advertising
- Backlinks from media stories, guest posts, press releases, and other off-site publishing and earned media opportunities
At Page 1 Solutions, we help you use SEO as a starting point for maximizing the ROI on your investment in digital marketing.
Is Law Firm SEO Worth It?
In a word: Absolutely! The impact of SEO only begins to become apparent when a visitor clicks a search result listing to access your website. Keep in mind that consumers who are actively searching for legal insight or comparing firms are later in the sales funnel, so finding your organic listing provides the most advantageous exposure. Reaching the right people at the right time with the right message is what lawyer SEO is all about.
In some cases, your prospective clients won't even click to your website. They may see your law firm listed alongside your competitors in local and maps search results. We provide our attorney and law firm clients with full on-site. off-site, and technical optimization, including:
- Claiming and fully optimizing your Google My Business profile
- Creating timely and engaging updates on Google Posts
- Adding schema markup to your website via Google Tag Manager to implement structured data that tells search engine crawlers more about your web pages, services, and law firm
- Thoughtfully tying all optimization efforts to the content our team produces for your firm, with the goal of attaining rich snippets in search results, Google answer box results, and other assets that set your firm apart from the competition
In the aggregate, Web traffic from search and other marketing channels provides critical insights on the users coming to your site and how your firm can serve them.
Furthermore, SEO is an affordable solution for marketing your law firm to prospective clients. As your organic listings and traffic go up, your cost-per-visitor goes down. For many attorneys, leveraging crucial search terms and phrases is a viable alternative to the significant expenditures required by PPC and other search marketing strategies.
Page 1 Solutions provides a full suite of lead tracking options to help our clients gain important insights from visitors who discover your law firm through organic search:
- Call tracking
- Contact forms
- Instant live chat
- Search and lead generation reporting
- Landing pages for paid campaigns
Tools and reports are only as good as the professionals who use them. By choosing Page 1 Solutions to perform your SEO and digital marketing, you will partner with an experienced team who provides hands-on guidance to help you understand the strengths, weaknesses, and opportunities of your campaign and work with you to set your law firm apart in search results and other channels.
For more than 15 years, Page 1 Solutions has been providing search engine optimization services to law firms throughout the United States and Canada. SEO has changed significantly, but our agency consistently analyzes the trends in search performance, incorporates best practices released by search giants like Google, and then executes innovative, data-driven search marketing strategies to keep your website competitive in search and among your clients.
Find out how Page 1 Solutions can help you stand out in your marketplace with a custom digital marketing strategy. Discuss SEO and our other services by calling 303-233-3886 today to speak with an experienced consultant for free, or get started with a complimentary online marketing evaluation.