You have the skills, experience and education to correct your patients’ vision and improve their eye health. In order to drive leads and generate LASIK, cataract surgery and other valuable cases, you need to make sure prospective patients find your practice.
Search engine optimization (SEO) is crucial for the visibility of your ophthalmology practice. Team members at Page 1 Solutions optimize not only your website but your overall presence online in order to get you noticed for a wide range of user search queries.
Comprehensive SEO combines with other marketing services not only to improve your rank but boost your online reputation, drive website traffic, amplify your marketing message, and gain and retain patients. Ultimately, a multi-channel marketing strategy drives more high-quality leads, more conversions, and more revenue.
SEO Services for LASIK Surgeons and Eye Doctors
Patients visit you with a variety of needs. Before they make an appointment, they might enter many different search terms to clarify the service they need, find the best doctor or surgeon and research cost. More and more users are searching by speaking directly into a mobile device, rather than typing words on a keyboard.
Your SEO strategy needs to account for actual search queries. To do this, search marketing specialists at Page 1 Solutions conduct extensive research to help you rank on the first page for the queries that bring you leads and cases. We optimize your website based on factors such as:
- Terms related to your priority practice areas, from LASIK to eyeglasses
- Questions about your services, including cost, candidacy, steps and more
- Awards, board certifications, fellowships, advanced technology and other elements that set you apart from your competitors
Once we know what users search for when they look for an ophthalmologist, we can further customize your SEO by optimizing queries for the location of your practice and where the majority of your potential patients are searching. We can also integrate elements for your practice branding, such as free consultations, number of procedures performed, 20/20 success rate and more.
Comprehensive Search Marketing
Investing in SEO is a good start for an online marketing campaign. However, SEO by itself is often not enough to drive visibility, website traffic and leads and cases, especially if your practice is located in a highly competitive area.
Team members at Page 1 Solutions work with you to develop and implement a comprehensive digital marketing plan based on your needs and goals. For competitive keywords, pay-per-click (PPC) advertising is an effective complement to organic SEO. We help you maximize your budget to achieve prominent placement in paid listings.
Search engine marketing creates a foundation for many different marketing options, including:
- Social media marketing on leading websites like Facebook and Twitter
- Custom videos
- YouTube is the second-largest search engine in the world after Google
- Online reviews, ratings and reputation management
- Display and pre-roll video advertising that puts your brand in front of users on the websites they use most frequently
- Pursuing media coverage from authority websites to highlight your expertise and generate links for your website
From website design to original website content, Page 1 Solutions makes user experience a priority. Google rewards websites that have a good user experience with better rankings, enabling us to set you up for success on-site and off-site.
Local SEO for Ophthalmologists
Proximity to the searcher’s location is the most important factor Google takes into account for local search results. Page 1 Solutions will optimize your website and other aspects of your marketing to communicate strong local quality signals to the search engines.
One of the most important steps is optimizing your Google My Business (GMB) listing. This free online listing published directly by Google allows you to provide prospective patients with important information about your practice such as:
- Our SEO specialists make your practice name consistent across sites to streamline your visibility and improve branding
- Phone number
- Posts showcasing practice updates
Google will even report on leads generated through the listing, which is a powerful complement to other leading tracking and reporting services that help you see the ROI on your marketing budget.
We also optimize your profile on major third-party websites. Users will visit leading business directories like Yelp, Healthgrades and more when they look for service providers, including eye doctors and LASIK surgeons. They look at credentials, read reviews and more.
These websites show up prominently in search results, so it’s important to make sure your profile is complete in order to enjoy the full benefits. Having a completed profile can also help you rank prominently in the native local search feature on third-party websites. Search on these sites tends to pull in relevant practices from within 10 miles or more, which can help patients outside of your immediate community find your office.
Get Started with Ophthalmology SEO
Start working with an experienced digital marketing agency that understands how users search for LASIK and other eye surgery procedures. Page 1 Solutions has been working with ophthalmologists in the United States and Canada for over 15 years.
Call 303-233-3886 for a free website review and marketing consultation.