Many patients find an eye doctor or LASIK surgeon through online search. Search results are often the first time users see your practice, which is why it’s so important to maximize your first-page rankings. SEO, or search engine optimization, is the cornerstone of showing up prominently in search results.
But what if you are in a competitive market, or you’re pursuing procedures with immense online competition? Sometimes your rankings need a boost from pay-per-click advertising, or PPC.
PPC ads combine with other marketing strategies to generate more first-page rankings, amplify your marketing message, drive traffic to your website, build your online reputation, and gain and retain patients. Ultimately, multi-channel marketing strategies drive high-quality leads, conversions, and more revenue.
Page 1 Solutions has extensive experience using PPC campaigns to expand search presence and drive website traffic and leads for ophthalmology practices. Find out what sets us apart by calling 303-233-3886 today for a free marketing consultation.
A robust search marketing strategy targets both high-level keywords and less-trafficked queries that signal different intents on the part of the users. Your organic SEO can encompass a broad range of search terms, but PPC provides an advantage for competitive queries around the coveted procedures that generate revenue for your practice.
Many ophthalmologists in major metropolitan areas pursue leads for LASIK surgery, premium IOLs and cataract removal. When competition in organic search listings is fierce, PPC campaigns can help you by:
- Instantly getting your website in the paid listings for target keywords
- Providing flexibility in the management of your campaign; our PPC specialists monitor bids and adjust your budget accordingly without disrupting active ads
- Only charging you when users click on your sponsored links
PPC works best when users arrive on dedicated landing pages. Page 1 Solutions designs and builds custom landing pages for your campaign. We write original content that drives conversions. And, we provide you with detailed lead tracking and reporting for PPC and other services.
Why Choose Page 1 Solutions for Your Pay-Per-Click Campaign
Ophthalmologists and LASIK surgeons throughout North America trust Page 1 Solutions to implement and manage their paid search marketing. As a a full-service marketing agency, we handle all aspects of each campaign. In addition to our experience:
We are a certified Google Partner
Our PPC specialists have completed advanced training in Google AdWords. This gives us the skills to employ effective geo-targeting in your PPC campaign.
Users search for ophthalmologists and eye doctors “near me.” Geo-targeting gets the most from your budget by optimizing ads for locations including:
- Your city
- Neighborhoods and districts in and around your area
- State (best for specialists who occupy a niche within eye care, such as corneal surgery, oculoplastics, glaucoma treatment, retina surgery, etc.)
We optimize each PPC campaign for your priority practice areas, your lead generation goals and your branding, as well as your geographic location. All ads are fully customized to your practice, including your budget.
Contact Our PPC Specialists Today
Get competitive with your search marketing. Find out how pay-per-click ads can make you stand out in search results and drive leads and cases by contacting Page 1 Solutions today.
Call 303-233-3886 to discuss how our experience and Google Partner training can help you with ophthalmology PPC. We provide a free evaluation of your digital marketing and website.