Today, your website creates the first impression prospective patients have of your practice and plays a crucial role in the sales cycle. We create strategic ophthalmology websites that project a professional custom image, but at the same time, get more leads! Best of all, we develop websites that appeal to both sophisticated consumers and the top search engines, as well.
The following is a brief outline as to how we develop your custom website.
Keyword List Development
Unlike most Web design companies, we start the development process by identifying a comprehensive list of keyword phrases that consumers use to research procedures and local providers. This list is used as the foundation upon which to build your website - navigational and page layout, calls to action, content/copy, etc.
We provide competitive research to identify your biggest Internet marketing competitors and their websites. Once we identify them, we can analyze their marketing strategies and determine the best way to compete and win Internet business in your local market. Effective direct marketing websites aren't created in a "vacuum" They don't just accidentally show up on the top search engines and do a lot more than just act as an online brochure.
We conduct planning meetings for content and design, and spend the time to get to know your practice, market and target image. Not only do we conduct a comprehensive information-gathering telephone/online meeting, we have ongoing conversations throughout the development process. We are committed to ensure you not only get a website that meets your content and graphic standards, but one that has built-in, sales-driven elements that move the sale along.
Website Navigational Strategy and Content/Copy
In addition to developing a well-planned navigational strategy and flowchart with sales in mind, we create custom, content-rich copy on your practice, physician and procedures. Also, website content has a significant impact on search engine placement, and is a big reason why the search engines love our sites. Finally, we do as many edits as necessary to get the content the way you want it. Your website will strike the perfect balance between being informative and sales-driven.
Home Page Design
Your website will be designed to your specifications. Our Web designers will develop a high-impact home page look for your website. We start with a look based on what feedback you give us in the initial design-planning meeting; you critique the look and then we revise or start fresh. This process continues until you are completely happy with the initial design.
Custom Video Production
Incorporating video into your website is very important in today’s competitive market. People do business with those who they like and trust. It is important to create a relationship with your online visitors in order to get them to contact you. We offer custom video production so that you can show your visitors what makes your practice different from your competitors.
Final Development/Fusing Content, Copy, Graphics, Design
Once you are happy with the design, we roll out the content throughout the website using the design and content that you approved. There are no limits as far as number of pages or size of the website. We also make sure your website's look and content project an image that is consistent with your practice and that stands out from the local competition.
Page 1 Solutions is a custom Web marketing program, not a cookie-cutter service. Separate your practice from other local competitors and the Internet "clutter." Contact us today to learn more about how we can help your practice.