Tracking Website Leads
In today’s competitive market, it is important to measure the success of your Internet marketing efforts. To do so accurately, involves measurement on several levels. One of the most over-looked ways to measure your Web marketing success is by tracking good old-fashioned phone calls. If your practice’s website is properly designed and getting great positioning on the search engines, then your practice will receive more phone calls as a result of your Internet marketing efforts. Potential patients are using the Internet to research doctors and look up phone numbers, instead of relying on outdated phone books. It is very important to accurately track the phone calls your practice receives in order to measure the effectiveness of your Web marketing campaigns.
At Page 1 Solutions, when you engage us for search engine optimization, we secure 800 numbers for our LASIK surgery practices so we can track the number of phone calls, along with the length of each call. Using this method, we are able to spot trends in your Web marketing and see what is (and isn't) working.
How Call Tracking Works
- We will set up a specific 800 number which will be used exclusively on your website.
- Phone calls will simply ring through the 800 number and then be redirected to your current phone number. This phone number is not an additional line that will need to be set up in your office.
- The new phone tracking number should only be used on your website and not on any other marketing collateral. This will allow us to accurately track the number of phone calls that your website generates.
- At the end of each month, we will generate a report for you, which will show how many calls your website generated and how long they lasted.