What is a blog?
A blog (abbrev. Web Log) is a page of your website that you can update with new content without any knowledge of website design or programming. Blogs started as an online diary for individuals that allowed them to share their thoughts and what was going on in their lives. Blogging has grown rapidly and blogs are now being used in the professional services world. There are a number of reasons for adding a blog to your ophthalmology website:
- Blogs add a social media element to your website.
- Blogs help to build rapport with visitors.
- Blogs help with search engine optimization.
Blogs Add a Social Media Element to Your Website
Social media is the fastest growing area of Internet usage today. Its growth directly correlates with the growing number of users that are starting to feel comfortable with communicating on the Internet. People no longer use email as their only mode of communication online. Now they’re using social media websites like Twitter and Facebook, which have blogging components.
Blogs are a great new way to communicate with your website’s visitors. Blogs differ from the other pages of your website in that blogs are more personal. The popularity of social media websites has educated the online populous and they now have an understanding of what blogs are about: What’s new with the practice, what’s important, patient education, and more. Website traffic statistics indicate that blogs are regularly among the top three pages most visited of those websites that feature a blog. People want to know what’s top of mind for your ophthalmology practice, and they’ll check out your blog to find out.
Blogs Build Rapport with Visitors
Sharing this information builds rapport with your website’s visitors. They get to know you a little better, and patients will tend to choose practices that they feel they know and like. By sharing a little about yourself and your practice on an ongoing basis, you’ll build a relationship with more potential patients, likely increasing the number of phone calls and emails that your website generates.
Blogs Help With Search Engine Optimization
Websites such as CNN.com and ESPN.com regularly show up on Google searches not just because of their brand, but because their sites contain seemingly innumerable pages of content which are growing every day. Obviously your website does not need to compete with the above media giants, but there's something to be gained from studying their success. By continuingly updating your website with new blog entries and more pages, you’ll give Google and other search engines fresh content to show to their users, which is what makes search engines useful. When Google identifies your website as a source of up-to-date information, your site will naturally perform better on the search engines than your competitors’ websites whose content hasn't been added to since their sites’ inception.
At Page 1, we know that blogs are an integral part of Web marketing. In all but the least competitive markets, blogs are necessary to gain a competitive edge over other practices in your area. We go as far as writing blog entries for our clients at no additional cost to supplement their blogging efforts.
Contact us today to learn more about blogging and how it can help your Web marketing campaign.