Our experience in organic SEO over the past decades reveals that optimizing your website for a limited, static keyword list diminishes your ability to show up in the SERPs. A dynamic search marketing strategy is essential to get you more first-page rankings, drive more traffic, and generate more of the high-quality leads you need to grow your practice.
Multiple factors affect the optimization of your website. The services below are related specifically to SEO, but they all work together with additional marketing efforts to improve your rank and help you achieve success by generating more traffic, leads, and cases.
Website Design and Development: Your website is the hub for many marketing activities. To ensure your success and strengthen your brand, the design must be aesthetically attractive while functionally meeting the needs and expectations of prospective clients and search engines.
At Page 1 Solutions, our website design and development philosophy is mobile-first. This positions your website to appeal to the most dominant online traffic source: smartphone users who expect websites to load fast, look good, and be easy to navigate on their devices.
Google assesses mobile compatibility, site speed, time on page, and other factors when crawling websites. We optimize all aspects of your website design to set you up for search success, as well as optimal branding, marketing, and lead conversions.
Legal | Cosmetic | Dental | Ophthalmology
SEO: Search engine optimization makes it possible for prospective clients to find you online. Traditionally this means showing up on the first page of organic search results, but modern SEO is much more.
We position your practice to rank well in organic search using a host of SEO strategies, from creating and optimizing original content to earning baclinks to schema markup. We also optimize your Google My Business page to direct traffic and leads to your website, as well as pursue highly visible search results in maps, images, and other listings.
Optimizing your website and online presence is not one-and-done. Every month, your SEO Specialist dedicates time and attention to ongoing research on search trends (identifying opportunities beyond the standard terms in a keyword list) and how your practice performs in order to secure the best rankings and drive traffic and leads.
Legal | Cosmetic | Dental | Ophthalmology
Citation Management: Citations are the online equivalent to the phone book listing for your practice. They are digital references to the name, address, and phone number (and perhaps more) of your business.
Search engines have gotten smart. They notice when a business provides consistent information, and they reward that business in search results. So, we consider citations a key component of your off-site optimization and ranking strategy.
With SEO, consistency is key. Our team monitors references to a wide variety of websites on which your citations appear. We ensure that each reference is written the same way, avoiding search engine confusion and improving the likelihood that your practice appears in maps search results.
Directory Marketing: Online directories provide users the ability to perform a targeted search outside of the larger search engines. Some serve specific locations while others guide users to specific service providers (Avvo for lawyers, Healthgrades for doctors, etc.).
Like online citations, directories are an asset for your search marketing because they provide an authoritative reference for your business information, website, and sometimes more. Our SEO Specialists cast a wide but discerning net to identify relevant, impactful directories.
Our team creates a comprehensive profile and registers your practice on the most relevant local and industry directories. We monitor your overall search rankings as well as the visitors from these listings to ensure each directory drives high-quality traffic.
When reviewing these marketing services, it is important to realize that many strategies influence your SEO and search ranking performance. In today’s competitive marketing space, no one service is going to be a “silver bullet.” That is why a multi-channel marketing strategy is crucial for your success.