Online video is a must for any business. Many dentists are realizing the benefits of video for marketing their practice and generating leads.
A custom video library complements the overall marketing for your practice, enhancing efforts to earn first-page search rankings, engage prospective patients, boost your reputation, and gain and retain patients. Ultimately, our goal with these services is to drive high-quality leads, convert them into business for your practice, and generate the revenue you need to succeed.
Page 1 Solutions can help you enjoy these benefits with custom dental video production. Learn more by calling 303-233-3886 today for a free marketing evaluation.
Why Do I Need Videos?
With a custom video library, you can:
- Tell potential patients about your practice directly
- Distinguish yourself from your competitors
- Answer common questions from patients and discuss the treatments you offer
- Communicate your personality – you can even shoot videos with your staff or with patients to take patients on a digital tour of your office
Videos also benefit your SEO. YouTube is the second largest search engine in the world, and users increasingly turn to video for explanations of treatment options and to find the best dentist for their needs. Video gives you an unparalleled ability to address patients' needs in language they understand. This in turn makes you the most likely choice when potential patients are ready to book an appointment.
Dental Video Production
You might think that creating professional videos is expensive and time-consuming. But when you partner with an experienced marketing agency, think again!
Page 1 Solutions has extensive experience helping dentists get the most from video marketing. We know that the first step is a smooth, efficient and even fun production process.
For clients who want hands-on coaching with our team, we invite you to visit our office just outside of gorgeous Denver, Colorado. If you can't leave the office, we are happy to coordinate with a local videographer who can come to you.
During video production at our office, you can expect professional lighting, sound and cinematography. We shoot in high-definition. We also prepare a script that can display on a teleprompter.
With your footage in hand, our team edits the video to include custom elements such as:
- Your logo
- Displays for your name and credentials
- Copyright-free music
- Male or female voiceover narration
You own the raw footage and completed videos.
Video Marketing Options for Dentists
Videos are among the most flexible marketing solutions. Our Internet Marketing Consultants collaborate with you to position each video to engage prospective patients, drive traffic to your website and generate leads for your practice.
Some of the ways your custom videos can enhance your marketing strategy include:
- Website updates: Embedded videos on your home page or priority practice area pages can increase engagement and keep visitors on your site longer. This increased engagement not only increases the rapport you build with potential patients, but communicates positive signals to search engines.
- Content updates: Integrate clips from your library into your content strategy with video blog posts that introduce your practice and answer patient FAQs.
- Social media content: Videos are the most popular content on Facebook, Snapchat and other social sites. You can engage your fans and followers with professional, engaging videos of your own.
- Display advertising: Our Internet Marketing Consultants help you define the characteristics of the key Internet users you're trying to reach. One strategy for increasing visibility with your ideal patients is pre-roll video advertising, which displays brief ads for your practice in front of videos on YouTube and other websites.
From video production to comprehensive digital marketing, Page 1 Solutions helps dentists throughout North America reach patients and convert them into leads and cases. Get a free evaluation of your website and online marketing today by calling 303-233-3886.