The same principles that are at the foundation of high-quality dentistry also apply to internet marketing; 1) You can’t get the results you want without leveraging accurate data and 2) data is only useful when interpreted and acted on by an experienced provider.
There are four key tracking elements your dental practice needs to leverage to ensure you generate the traffic you need, turn quality traffic into leads and convert leads into new patients
- Internet Marketing Consultant
- Search Engine Ranking Reports
- Website Traffic Reports
- Lead/Conversion Tracking Reports
Internet Marketing Consultant
At Page 1 you get a designated Internet Marketing Consultant that evaluates your data and results, provides an analysis of your data (what it all means), and implements recommendations and strategies. Even the best, most accurate and useful data is useless if not in the hands of someone that can do something with it.
Search Engine Ranking Reports
The process of generating new dental patients through your website starts with making sure potential patients can find it on the search engines, particularly Google
At Page 1, our dental clients get a monthly Search Engine Ranking Report that includes the listing results for their most important keyword searches. Here is a sample:
Website Traffic Tracking
Most dentists only see the website traffic data and trends of their website and call it good. Our Website Traffic tracking goes deeper to identify:
- How visitors like and stay on your site
- How they use your website and navigation through it
- What call-to-action changes need to be made
- How they view your website (desktop, tablet, smartphone)
- How do they get to your website; the keyword phrases they search
- And more...
We use Google Analytics and help you understand what key information can be used to measure your website’s effectiveness and improve its results.
Lead Conversion and Tracking
If your website is effective, it will convert a high percentage of your traffic into phone calls and emails. Our internet marketing team monitors the number of leads that you get and watches for trends so that we can modify our strategies as we go.
At Page 1 Solutions, tracking and reporting is an integral part of our Internet marketing strategies. Our programs are comprehensive and guaranteed results.
Contact us through our website or call 800-916-3886 and ask for one of our nternet marketing consultants to learn more