Page1Solutions Blog

Page1Solutions Cosmetic Blog

Website Design and SEO for Plastic Surgeons

March 05, 2018

The word "genesis" suggests new beginnings. The new custom website design for Genesis Plastic Surgery & Medical Spa marks a new way for Dr. Jayesh Panchal to engage and educate male and female patients in the Oklahoma City area.

Let's see how the redesign rejuvenates this plastic surgery and med spa website.

Genesis Plastic Surgery & Medical Spa

The banner photo of a happy young couple strolling on the beach exemplifies the aspirational image Dr. Panchal strives to create for his patients. The same is true of his new website design.

The before-and-after gallery showcases the results Dr. Panchal has achieved through surgery of the face, breasts and body, as well as non-surgical treatments. Patients who peruse the galleries will notice pictures of both women and men, which highlights Dr. Panchal's commitment to providing quality care to patients of both genders.

The website encourages visitors to "keep looking younger for longer." The procedure content explores many different ways to do just that, with the main menu pointing women and men to content on a host of options to meet their needs.

Satisfied patients share their experience at Genesis Plastic Surgery & Medical Spa on the website as well as leading review platforms like...

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February 12, 2018
hayley-steve-brown.jpgWe started our marketing partnership with Dr. Hayley Brown in 2015. Her practice, Desert Hills Plastic Surgery Center, is located just outside of Las Vegas in Henderson, NV., where she works with her husband and board-certified anesthesiologist, Dr. Steve Brown.

Dr. Brown has received many awards over the years, including Top Doctor and Top 100 Women in Las Vegas by Las Vegas Life magazine, the Silver State Award for Best Female Cosmetic Surgeon, Top Doctor on Real Self, and the “People Love Us on Yelp” Award. She is Top rated by patients and peers for her skilled...

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January 02, 2018

By Adam Rowan, Content Specialist

The fields of plastic surgery and skin care thrive on innovations that make exceptional results possible. Website development evolves as well, with contemporary designs placing a premium on user engagement and the ability to perform on any device.

Both of the following cosmetic medicine and surgery practices invested in new website designs that maximize patient engagement, explaining the doctors' advanced training in an approachable way and giving insight on a multitude of services:

Miami Skin & Vein

Mobile-first website design for Miami Skin & VeinDr. Shaun Patel pairs his advanced medical training and his enthusiasm for innovation to deliver a wide range of cosmetic treatments. He also embraces innovation in the digital presentation of his practice, with the new website for Miami Skin & Vein using a mobile-friendly design that presents multiple opportunities for interactivity to engage with prospective patients.

These opportunities for engagement are highlighted throughout the...

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December 27, 2017

Dr. George P. Chatson is a board-certified plastic surgeon skilled in the modern technique of SAFELipo™ and all other cosmetic procedures of the breasts, body and face.  Dr. Chatson uses an individualized approach to plastic surgery, basing his cosmetic recommendations on his patient’s unique attributes.  

Dr. Chatson graduated from Amherst College and the New York University School of Medicine before completing his general surgery training at the University of Connecticut's Hartford Hospital. From there, he went on to train in plastic surgery at Brown University's Rhode Island Hospital and Harvard University's Brigham and Women's Hospital. Following his extensive training in plastic surgery at these prestigious institutions, Dr. Chatson met the rigorous qualifications of the American Board of Plastic Surgery to become a board-certified plastic surgeon.

Dr. Chatson and his team have been working with Page 1 Solutions for over 5 years, and in that time we have seen...

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October 23, 2017

Dr. Reza Tirgari is a cosmetic surgeon specializing in cosmetic dermatology services customized to each patient’s unique needs. His practice, Avalon Laser, is in sunny San Diego and is very closely located to the famous San Diego Zoo. His practice specializes in Laser Hair Removal, Botox Treatments, Acne Treatments and a variety of laser based solutions for various Skin Treatments. His practice also offers specials on a monthly basis with significant deals on his most popular procedures so everyone can get access to his high quality care.

Dr. Tirgari has been with Page 1 Solutions for over a year and has experienced great growth in his overall digital presence, particularly with this organic search traffic. Organic traffic growth has been the main focus of his team at Page 1 Solutions for the past year.

Samuel Solis, Senior Internet Marketing Consultant has this to say, “Dr. Tirgari provides a welcoming and personalized experience for his patients and that is only exceeded by the quality of the results he and his staff provide to their patients. The same goes for our business partnership; our success is only possible because of Dr. Tirgari’s willingness to try new things and collaborating with us every step of the way.”

October 02, 2017

For Dr. Robert Feins, harmony between looking good and feeling good is a primary goal for each patient. His new practice website design places the same emhasis on achieving harmony between form and function.

Let's look at how the new website for this board-certified plastic surgeon balances design and online functionality to deliver an engaging user experience for prospective patients.

The Office of Robert S. Feins, M.D., F.A.C.S.

From downloadable forms to pre- and post-op instructions, the New Patients section of the website is a robust resource that helps patients who are new to the practice prepare for plastic surgery. The main menu intuitively points users to additional information about Dr. Feins's background and bios for his team members, as well as procedure-specific content on breast augmentation and other services.

The main menu also guides visitors to the website's before-and-after gallery. This area of the site features pictures of patients who entrusted Dr. Feins with their cosmetic and self-image goals.

The gallery features a diverse range of procedures. The photos include men, women and transgender patients who underwent surgical and non-surgical treatments, from body lift and tummy tuck surgery to BOTOX and injectable fillers.

A number of satisfied patients share their experience with Dr. Feins through online...

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September 05, 2017

More and more users are gravitating to mobile devices when they surf the Internet and search for services online. Mobile-first website design strives to present a robust user experience on any platform, with special attention paid to the growing audience on smartphones and tablets.

Dr. Reza Tirgari of Avalon Lipo & Aesthetics made mobile-first design a priority for his new website. Let's look at how this philosophy informs the look and feel of the site for his leading cosmetic practice.

Avalon Lipo & Aesthetics

Pinned unobtrusively at the upper right corner of the site, the menu adopts the format used on mobile devices to provide a seamless experience for users on tablets and smartphones, as well as desktop computers. The menu contains expandable sections providing intuitive access to the cosmetic surgery procedures Dr. Tirgari performs, the types of liposuction at the practice and more.

Also included in the menu are galleries featuring patient testimonials and before-and-after photos. The images demonstrate the fat-shedding effects of liposuction on the stomach, back, neck and other areas of the body.

Graphics linking to these galleries also appear on every page of the site, accompanied by calls-to-action (CTAs) encouraging users to read nearly 40...

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June 02, 2017

Board-certified plastic surgeons Dr. Sacha Obaid and Dr. Jon Ver Halen recognize the immense value of connecting with patients. From custom videos to extensive access to their social media accounts, the new website for North Texas Plastic Surgery emphasizes features that build rapport with prospective patients.

Let's take a look at the new North Texas Plastic Surgery website and how the design strives to connect with users.

North Texas Plastic Surgery

Several of the most noticeable next-step graphics on the new website link to the before-and-after gallery. There, visitors can find a wealth of pictures featuring actual results patients of North Texas Plastic Surgery have achieved after undergoing facial, breast or body procedures.

Another gallery hosts custom-made video clips in which Dr. Obaid answers questions about North Texas Plastic Surgery and the procedures he and Dr. Ver Halen perform. Prospective patients can also access an online 3D plastic surgery simulator and read how North Texas Plastic Surgery is embracing groundbreaking virtual reality technology to simulate the changes of cosmetic procedures when patients visit the practice's offices in Southlake and Plano, Texas.

Like the site-wide banner image, every aspect of the new website...

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April 28, 2017

Dr. Scott Greenberg has been a client with Page 1 Solutions since 2004 and has always been a collaborative partner who implements new marketing techniques with enthusiasm. His cosmetic surgery practice, Lakemont Plastic Surgery and Laser Center in Winter Park, Florida, is dedicated to “providing safe, comprehensive and professional care while attending to each patient’s individual plastic surgery needs.” Dr. Greenberg has been in practice for 27 years and received his training in General Surgery at Boston University Affiliated Hospitals in Boston, Massachusetts. He completed his plastic surgery residency at Eastern Virginia Graduate Medical School in Norfolk, Virginia, and completed a Thomas Hofheimer-Project Maimonides Fellowship in Plastic Surgery in Israel. Dr. Greenberg also completed a fellowship in Pediatric Plastic Surgery and Maxillofacial Surgery at the Akron Children's Medical Center in Akron, Ohio.


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April 20, 2017

Cosmetic service providers come from a variety of backgrounds and specialties, including plastic surgery, dermatology, medical-grade skin care and more. Despite this disparate experience, all of these practices need a website design that effectively builds rapport with potential patients and establishes a strong online marketing presence.

Take this quiz to find out if your cosmetic website would benefit from a redesign:



Think it might be time to give your website a facelift? Here are a few more questions to consider:

  1. Have you compared your website to other local plastic surgery websites in the last 12 months?
  2. What percentage of visitors convert into emails and phone calls to your office?
  3. Does your website have the latest information about you, your practice, new procedures, the latest technology/products, recent news and promotions?
  4. Is your plastic surgery website consistently positioned on the first page of search results for actual consumer queries?
  5. Have you updated your website or made any major modifications in the past 12 months?
  6. Does your website...
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