Page1Solutions Blog

Page1Solutions Cosmetic Blog

Website Design and SEO for Plastic Surgeons

November 02, 2018

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty...

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October 24, 2018

On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.

Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.

Dana Fox: I have always worked in marketing, in some capacity, throughout my entire career. I have a background in art and I love to write. So there were a lot of natural things that led me into marketing, I started in skincare and nutrition and moved into medicine in 1993, because I had a passion for cosmetic surgery, and knew I was going to avail myself to services at some point. So for me, aesthetic medicine was a natural curiosity and that’s how my career in medical marketing started.

The first specialty that I worked with was oral and maxillofacial surgery – at the time I knew nothing of surgical...

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October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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October 04, 2018

Dr. Ron Brown provides a wide range of aesthetic services to patients in and around the Edmonton area of Alberta. With offices in Sherwood Park, St. Albert, and Spruce Grove, he and his team are able to offer advanced cosmetic procedures and spa treatments for men and women with many aesthetic and health goals.

Here is a look at the new custom website for Dr. Brown's cosmetic practice:

True Balance Longevity Institute

mobile-first website design for True Balance Longevity Institute - smartphone and desktop views

- Services: Bioidentical hormone replacement therapy, laser hair removal, injectables and fillers

- Date Website Went Live: Sept. 17, 2018

- URL: https://www.mytruebalance.ca/

- Quote from John Gaumnitz, Senior Internet Marketing Consultant, on True Balance Longevity Institute:

...

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September 10, 2018

Visuals are important for any doctor providing cosmetic services. With the launch this month of a duo of custom websites for plastic surgery practices, Page 1 Solutions has transported the aesthetic of two pristine offices to an eye-catching digital environment.

Here's a look at the latest plastic surgery website designs by Page 1 Solutions:

Renue Aesthetic Surgery

custom website design for Renue Aesthetic Surgery - Victor Perez, MDBoard-certified plastic surgeon Dr. Victor Perez emphasizes personalized care and superior results. The before-and-after gallery on his new website provides many examples of the quality standard at Renue Aesthetic Surgery, with photos of patients who have undergone tummy tuck surgery, nonsurgical skin care, and many procedures in between.

Custom images throughout the website, including the banners and sections of the home page, feature Dr. Perez and his staff. Visitors who access multiple pages on the site will not only get a tour of the office but also see aspects of different services at Renue Aesthetic...

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August 13, 2018

Each month, Page 1 Solutions selects a client to award the Client of the Month to.  Typically this is given to the client that has been involved and focused on improving their internet marketing and increasing their results.

 This month, Page 1 Solutions nominated Rachel Roff of Urban Skin Solutions Medspa. Rachel opened Urban Skin Solutions in 2006 in Charlotte, NC.

Rachel Roff has worked with Page 1 Solutions since September 2016 when we started her new website design.  She has a dedicated staff that produce top quality blog posts for her site, in addition to creating engaging content for their social media channels. Everyone at the Medspa is dedicated to success, from the office manager to her Ecommerce consultant.  We work with them as a team to produce the best results possible.

“I have absolutely loved working with Rachel and her team at Urban Skin Solutions, and am so happy to see them being recognized for this."

From all team members here at Page 1 Solutions, we would like to...

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August 06, 2018

For plastic surgeons, the internet has created a massive opportunity not only to share your best work, but to brand it so potential patients know that you performed the procedure. Dr. Richard Lee, a board-certified plastic surgeon in Newport Beach, California, spotlights the quality of his work throughout the new design of his practice website.

From the imagery to the messaging to the menus, "world-class results" is the theme of the new custom website for Richard H. Lee, MD Plastic Surgery. Let's see how these design elements enhance the user experience:

Richard H. Lee, MD Plastic Surgery

website for Richard H. Lee, MD Plastic Surgery - tablet, desktop and mobile viewThe website home page features photos of Dr. Lee, his staff, and his office. These images draw atttention to a host of important links and messages, including what to expect at the consultation appointment and the many examples of actual results that Dr. Lee can share.

Dr. Lee's website features an intuitive before-and-after gallery with photos for a wide range of procedures. Images of women and men abound, with specific galleries devoted to breast augmentation, tummy tuck, rhinoplasty, and more.

"Renaissance...

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July 05, 2018

Summer is a time when beauty shines brightest. Page 1 Solutions is proud to mark the season with the launch of not one but three eye-catching new website designs for plastic surgeon clients.

Plastic surgery is all about positive change and a refreshed look. Let's see what the exciting new designs achieve for the look and feel of these practice websites:

Advanced Cosmetic Surgery

Mobile-first custom website for Advanced Cosmetic SurgeryBoard-certified plastic surgeon Dr. Levi Young considers it his mission to deliver subtle, natural-looking results. In order to achieve these results, Dr. Young builds a relationship with each patient to understand their needs and develop a customized treatment plan.

Dr. Young's own words greet visitors to the website, a theme that persists throughout the design in a series of custom videos. These clips educate prospective patients so they understand procedures such as breast augmentation and tummy tuck surgery.

The before-and-after gallery showcases the results Dr. Young has achieved for women and men via procedures of the breasts, body...

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April 04, 2018

This month Page 1 Solutions launched two cosmetic surgery websites: one for a new client, one for a client who has been working with us for years. From a multi-doctor practice in the San Francisco Bay Area to a solo plastic surgeon near Orlando, our team is proud to unveil these latest custom website designs.

Here's a look at the appearance and function of these two new plastic surgery websites:

Altos Oaks Plastic Surgery

Mobile and desktop website for Altos Oaks Plastic SurgeryWith a team of six board-certified plastic surgeons, Altos Oaks Plastic Surgery is a destination in Silicon Valley for quality cosmetic treatment. Situated in scenic Los Altos, California, the office combines rustic charm with a state-of-the-art on-site surgical center. Similarly, the website design pairs a natural-looking aesthetic reminiscent of wood and stone with extensive details on the cosmetic surgery procedures performed at the practice.

Visitors will find information on surgery and skin treatments, as well as testimonials from patients satisfied with their results. The before-and-after galleries on the...

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March 26, 2018
"Dr. Tirgari and his staff have been wonderful to work with for the past couple of years. He's a shining example of the type of client that "gets it" in regards to how to best communicate with his audience." 
 
Dr. Tirgari creates image and video assets on a daily basis for us to use on his website and as part of his social media campaigns. It allows viewers to get a glimpse into how these procedures work and in what settings they will take place. In turn this helps potential patients get over any anxiety they might be having about a procedure by seeing and partially experiencing the procedure through a video. The videos also provide an inside look into the quality and cleanliness of the office which is a big part of every patient experience.  
 
This is just one of many ways we try to educate potential patients before they come in for a consultation or procedure. We also offer guides on what to expect for our most popular procedures like ...
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