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Page1Solutions Cosmetic Blog

Website Design and SEO for Plastic Surgeons

Saralyn Ward's picture
April 15, 2019

custom patient loyalty program for New Look New Life - cosmetic surgeons in New YorkAll cosmetic surgeons want out of the discount game. Patients might be elated at the savings they enjoy from specials offers on services such as injectables, chemical peels, microdermabrasion, etc., but soon they start hunting for the lowest price. Some even delay maintenance treatments in the hope that you’ll discount the service in the next month.

A patient loyalty program may encompass monthly specials, but the goals and the strategy behind it are much more robust. Done right, they offer rewards and incentives to current patients without the “race-to-the-bottom” quality that daily deal and discount sites use to attract bargain shoppers.

A patient loyalty program fosters close relationships with repeat patients at your practice. It shows patients your appreciation for their business. It presents and reinforces the premium brand you’ve built through outstanding service and high-quality online and off-line marketing strategies.

And, most importantly, it generates more leads and cases from patients who already know what to expect from your practice.

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Adam Rowan's picture
April 03, 2019

A pioneering cosmetic and medical practice deserves a cutting-edge design. Joan M. Hardt, M.D., was the very first doctor to open a medical spa and laser clinic in her native Oklahoma City. Now the website for Rejuvena Cosmetic Medical Center has a custom design that exemplifies the elegant atmosphere of the office and the commitment to quality results for which Dr. Hardt and her team always strive.

Let's take a closer look at the mobile-first, custom upgrade for the Rejuvena Cosmetic Medical Center website:

Rejuvena Cosmetic Medical Center

custom website design for Rejuvena Cosmetic Medical Center in Oklahoma City

- Practice areas: Injectables and fillers, laser treatments, skin care

- Date website went live: March 1, 2019

- URL: https://www.rejuvenaclinic.com/

- Quote from Internet Marketing Consultant Noel Cantner:

Internet Marketing Consultant Noel Cantner"I'm thrilled about the launch of the new Rejuvena Cosmetic Medical Center website. Joan M...

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Andrew Gregor's picture
March 29, 2019

Dr. Renuka Diwan, Board Certified Dermatologist and owner of Cleveland’s Laser and Skin Surgery Center, deeply cares about her patients and the results that they are desperately wanting. With Dr. Diwan’s “progressive approach”, she takes the desired results of her patients and builds out the best plan for each individual person. Between her vast array of services and 26 years of experience, she’s able to educate and cater to each individual person to deliver some of the best results we’ve seen. Not only does Dr. Diwan produce amazing results, she performs extensive research on any procedure or machine that she may consider bringing into her practice to offer to her patients.

“It has been such a pleasure working with Dr. Diwan and the team at the Laser and Skin Surgery Center. One of my favorite things about Dr. Diwan is that she thinks of her patients first. She wants to help them with their concerns and insecurities, and builds her entire practice around that goal. Delivering amazing results is one thing, but the amount of care and research she puts into her practice day-after-day is outstanding. With this being said, I am delighted to honor Dr. Diwan as our Client of the Month.” ...

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Adam Rowan's picture
February 04, 2019

We are always proud to announce the launch of eye-catching website designs that move with exciting aesthetic trends. Board-certified plastic surgeon Dr. Brenda Schiesel recently opened her breast and body center for men and women in Tulsa, Oklahoma. The design features a host of contemporary imagery in a mobile-first format that easily directs patients to a host of procedure options.

Please join us in celebrating the digital and physical grand opening of South Tulsa Plastic Surgery!

South Tulsa Plastic Surgery

mobile-first custom website design for South Tulsa Plastic Surgery

- Practice areas: Breast and body contouring surgery for women and men

- Date website went live: January 29, 2019

- URL: https://www.southtulsaplasticsurgery.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on the custom website design for South Tulsa Plastic Surgery:

Samuel Solis, Senior Internet Marketing Consultant at Page 1 Solutions"The...

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Dana Fox's picture
January 04, 2019

As a medical professional, you might spend hundreds of thousands of dollars on the latest, top-of-the-line equipment for your practice but hesitate at the cost of hiring a digital marketing firm. After all, you might think, it doesn’t take much effort to post on social media or write a blog or two for your website.

Unfortunately, this kind of DIY marketing is often not feasible in the long run. Doctors, surgeons, and other professionals are often much too busy to have time to write blog posts every month, post on social media every day, or learn the technical side of SEO. While most of you are highly creative, marketing isn’t your chosen specialty – patient care is where you shine. While there are some things you can definitely do on your own, you most likely won’t get the kind of ROI that a marketing agency will through a multi-channel strategy for engaging prospective patients and promoting your practice.

How Much Time Does Digital Marketing Really Take?

The world of digital marketing is incredibly broad, and most marketing...

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Adam Rowan's picture
January 02, 2019

Happy New Year! We welcome 2019 with a look at one of the custom website designs that fills our team with pride.

Allure Medi-Spa is a destination for non-surgical facial and body rejuvenation in Pennsylvania's Main Line area. The new design captures attention by taking visitors on a digital tour of the office. Custom photos take prospective patients inside the medical spa via their computer or mobile device, and then provide easy appointment scheduling, access to special offers, and more.

Allure Medi-Spa

mobile-first website design for Allure Medi-Spa

- Services: Body contouring, injectables, skin treatments

- Date Website Went Live: December 6, 2018

- URL: https://www.allure-medispa.com/

- Quote from Internet Marketing Consultant Noel Cantner on the new Allure Medi-Spa website:

Noel Cantner, Internet Marketing Consultant at Page 1 Solutions"The new Allure Medi-Spa website does a wonderful job of incorporating real-life staff and...

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Dana Fox's picture
November 26, 2018

collage of holiday event and specials flier for RejuvenationMD Med SpaHappy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.

Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!

Why Not Just Update My Website with a Holiday Message?

You should always take a little time to update your website and social media profiles with a custom holiday message for current and potential patients. It’s the holidays for them, too, and even a small acknowledgement of the season is a good way to build and maintain your online relationship with them.

Print materials take the beautiful look and unique messaging of your website and deliver it in a physical medium right to your clients. By customizing the collateral, your print promotions will stand out amid the...

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Samuel Solis's picture
November 02, 2018

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty...

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Saralyn Ward's picture
October 24, 2018

On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.

Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.

Dana Fox: I have always worked in marketing, in some capacity, throughout my entire career. I have a background in art and I love to write. So there were a lot of natural things that led me into marketing, I started in skincare and nutrition and moved into medicine in 1993, because I had a passion for cosmetic surgery, and knew I was going to avail myself to services at some point. So for me, aesthetic medicine was a natural curiosity and that’s how my career in medical marketing started.

The first specialty that I worked with was oral and maxillofacial surgery – at the time I knew nothing of surgical...

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Adam Rowan's picture
October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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