Page1Solutions Blog

Page1Solutions Cosmetic Blog

Website Design and SEO for Plastic Surgeons

Adam Rowan's picture
February 04, 2019

We are always proud to announce the launch of eye-catching website designs that move with exciting aesthetic trends. Board-certified plastic surgeon Dr. Brenda Schiesel recently opened her breast and body center for men and women in Tulsa, Oklahoma. The design features a host of contemporary imagery in a mobile-first format that easily directs patients to a host of procedure options.

Please join us in celebrating the digital and physical grand opening of South Tulsa Plastic Surgery!

South Tulsa Plastic Surgery

mobile-first custom website design for South Tulsa Plastic Surgery

- Practice areas: Breast and body contouring surgery for women and men

- Date website went live: January 29, 2019

- URL: https://www.southtulsaplasticsurgery.com/

- Quote from Senior Internet Marketing Consultant Samuel Solis on the custom website design for South Tulsa Plastic Surgery:

Samuel Solis, Senior Internet Marketing Consultant at Page 1 Solutions"The...

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Dana Fox's picture
January 04, 2019

As a medical professional, you might spend hundreds of thousands of dollars on the latest, top-of-the-line equipment for your practice but hesitate at the cost of hiring a digital marketing firm. After all, you might think, it doesn’t take much effort to post on social media or write a blog or two for your website.

Unfortunately, this kind of DIY marketing is often not feasible in the long run. Doctors, surgeons, and other professionals are often much too busy to have time to write blog posts every month, post on social media every day, or learn the technical side of SEO. While most of you are highly creative, marketing isn’t your chosen specialty – patient care is where you shine. While there are some things you can definitely do on your own, you most likely won’t get the kind of ROI that a marketing agency will through a multi-channel strategy for engaging prospective patients and promoting your practice.

How Much Time Does Digital Marketing Really Take?

The world of digital marketing is incredibly broad, and most marketing...

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Adam Rowan's picture
January 02, 2019

Happy New Year! We welcome 2019 with a look at one of the custom website designs that fills our team with pride.

Allure Medi-Spa is a destination for non-surgical facial and body rejuvenation in Pennsylvania's Main Line area. The new design captures attention by taking visitors on a digital tour of the office. Custom photos take prospective patients inside the medical spa via their computer or mobile device, and then provide easy appointment scheduling, access to special offers, and more.

Allure Medi-Spa

mobile-first website design for Allure Medi-Spa

- Services: Body contouring, injectables, skin treatments

- Date Website Went Live: December 6, 2018

- URL: https://www.allure-medispa.com/

- Quote from Internet Marketing Consultant Noel Cantner on the new Allure Medi-Spa website:

Noel Cantner, Internet Marketing Consultant at Page 1 Solutions"The new Allure Medi-Spa website does a wonderful job of incorporating real-life staff and...

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Dana Fox's picture
November 26, 2018

collage of holiday event and specials flier for RejuvenationMD Med SpaHappy holidays! As joy fills the air, you, your staff, and your patients are all looking forward to time with friends and family, and less time at the office. However, even though you are focused on festivities, business doesn’t take a holiday.

Everyone loves to receive special packages at this time of year. With a custom print marketing campaign, you can deliver your own present to patients by mail, not to mention deck your office with outstanding promotional materials!

Why Not Just Update My Website with a Holiday Message?

You should always take a little time to update your website and social media profiles with a custom holiday message for current and potential patients. It’s the holidays for them, too, and even a small acknowledgement of the season is a good way to build and maintain your online relationship with them.

Print materials take the beautiful look and unique messaging of your website and deliver it in a physical medium right to your clients. By customizing the collateral, your print promotions will stand out amid the...

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Samuel Solis's picture
November 02, 2018

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty...

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Saralyn Ward's picture
October 24, 2018

On September 28, 2018, Page 1 Solutions announced the acquisition of Strategic Edge Partners, a boutique marketing agency for aesthetic medical practices. Dana Fox, former President and CEO of SEP, has joined Page 1 Solutions as the Vice President of Practice Development, bringing her 30 years of industry experience to the clients we serve. I sat down with Dana to learn a little more about her and the expertise she’s gained over the years.

Saralyn Ward: First off, welcome to Page 1! I would love to hear a little bit more about your background, and how you arrived at this point in your career.

Dana Fox: I have always worked in marketing, in some capacity, throughout my entire career. I have a background in art and I love to write. So there were a lot of natural things that led me into marketing, I started in skincare and nutrition and moved into medicine in 1993, because I had a passion for cosmetic surgery, and knew I was going to avail myself to services at some point. So for me, aesthetic medicine was a natural curiosity and that’s how my career in medical marketing started.

The first specialty that I worked with was oral and maxillofacial surgery – at the time I knew nothing of surgical...

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Adam Rowan's picture
October 11, 2018

For plastic surgeons, med spas, and other aesthetic practices, appearance is often the foremost consideration when building a website. After all, your practice works in the visual realm, so visuals are important – from before-and-after pictures to banner images to the overall color scheme. However, investing in premier visuals while ignoring the content on your practice area pages is a big mistake.

inject life into your practice - customize your cosmetic marketing campaign todayIf you love the look of your website but feel like something is missing when it comes to content, Page 1 Solutions can help.

Anyone Can Write about Procedures: Why Are You Different?

In the course of evaluating many websites for plastic surgeons and other cosmetic doctors, one of the most common issues I see is uniformity. Most websites don’t rely on pages upon pages of duplicate content, or text copied wholesale on other domains and presented as though it’s original material. That’s good, because duplicate content is a cardinal sin in the marketing world.

However, I can’t tell you how many procedure pages on otherwise excellent surgeon,...

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Adam Rowan's picture
October 04, 2018

Dr. Ron Brown provides a wide range of aesthetic services to patients in and around the Edmonton area of Alberta. With offices in Sherwood Park, St. Albert, and Spruce Grove, he and his team are able to offer advanced cosmetic procedures and spa treatments for men and women with many aesthetic and health goals.

Here is a look at the new custom website for Dr. Brown's cosmetic practice:

True Balance Longevity Institute

mobile-first website design for True Balance Longevity Institute - smartphone and desktop views

- Services: Bioidentical hormone replacement therapy, laser hair removal, injectables and fillers

- Date Website Went Live: Sept. 17, 2018

- URL: https://www.mytruebalance.ca/

- Quote from John Gaumnitz, Senior Internet Marketing Consultant, on True Balance Longevity Institute:

...

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Adam Rowan's picture
September 10, 2018

Visuals are important for any doctor providing cosmetic services. With the launch this month of a duo of custom websites for plastic surgery practices, Page 1 Solutions has transported the aesthetic of two pristine offices to an eye-catching digital environment.

Here's a look at the latest plastic surgery website designs by Page 1 Solutions:

Renue Aesthetic Surgery

custom website design for Renue Aesthetic Surgery - Victor Perez, MDBoard-certified plastic surgeon Dr. Victor Perez emphasizes personalized care and superior results. The before-and-after gallery on his new website provides many examples of the quality standard at Renue Aesthetic Surgery, with photos of patients who have undergone tummy tuck surgery, nonsurgical skin care, and many procedures in between.

Custom images throughout the website, including the banners and sections of the home page, feature Dr. Perez and his staff. Visitors who access multiple pages on the site will not only get a tour of the office but also see aspects of different services at Renue Aesthetic...

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Christian Stack's picture
August 13, 2018

Each month, Page 1 Solutions selects a client to award the Client of the Month to.  Typically this is given to the client that has been involved and focused on improving their internet marketing and increasing their results.

 This month, Page 1 Solutions nominated Rachel Roff of Urban Skin Solutions Medspa. Rachel opened Urban Skin Solutions in 2006 in Charlotte, NC.

Rachel Roff has worked with Page 1 Solutions since September 2016 when we started her new website design.  She has a dedicated staff that produce top quality blog posts for her site, in addition to creating engaging content for their social media channels. Everyone at the Medspa is dedicated to success, from the office manager to her Ecommerce consultant.  We work with them as a team to produce the best results possible.

“I have absolutely loved working with Rachel and her team at Urban Skin Solutions, and am so happy to see them being recognized for this."

From all team members here at Page 1 Solutions, we would like to...

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