As a medical professional, you might spend hundreds of thousands of dollars on the latest, top-of-the-line equipment for your practice but hesitate at the cost of hiring a digital marketing firm. After all, you might think, it doesn’t take much effort to post on social media or write a blog or two for your website.
Unfortunately, this kind of DIY marketing is often not feasible in the long run. Doctors, surgeons, and other professionals are often much too busy to have time to write blog posts every month, post on social media every day, or learn the technical side of SEO. While most of you are highly creative, marketing isn’t your chosen specialty – patient care is where you shine. While there are some things you can definitely do on your own, you most likely won’t get the kind of ROI that a marketing agency will through a multi-channel strategy for engaging prospective patients and promoting your practice.
How Much Time Does Digital Marketing Really Take?
The world of digital marketing is incredibly broad, and most marketing...Read Full Post