All cosmetic surgeons want out of the discount game. Patients might be elated at the savings they enjoy from specials offers on services such as injectables, chemical peels, microdermabrasion, etc., but soon they start hunting for the lowest price. Some even delay maintenance treatments in the hope that you’ll discount the service in the next month.
A patient loyalty program may encompass monthly specials, but the goals and the strategy behind it are much more robust. Done right, they offer rewards and incentives to current patients without the “race-to-the-bottom” quality that daily deal and discount sites use to attract bargain shoppers.
A patient loyalty program fosters close relationships with repeat patients at your practice. It shows patients your appreciation for their business. It presents and reinforces the premium brand you’ve built through outstanding service and high-quality online and off-line marketing strategies.
And, most importantly, it generates more leads and cases from patients who already know what to expect from your practice.
...Read Full Post