Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

Important Facebook Updates!

By Daniel Brophy, Social Media Specialist

“The landscape of social media and digital marketing is constantly evolving.” How many times have you heard that line? Trite as it may seem, it is very true and important to always keep in mind, particularly for any business looking to reach and engage their audience and grow their business online.

On social media platforms especially, there are always new features being tested and rolled out. Likewise, there are frequent tweaks and updates, both big and small, all of which have the potential to change how you can and/or should best utilize the platform. The social team at Page 1 is constantly working to stay ahead of the game by keeping up-to-date with all of the latest news from Facebook and its affiliates. Here are a few recent updates that we believe our clients will find useful.

The Price Is Wrong: Why Duplicate Content Is Bad for Your Website

Written by Jake Johnson, Internet Marketing Consultant

Duplicate content is a term that is casually thrown around in the marketing world and often misunderstood. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Matt Cutts, the Head of Search Spam for Google, says that 25 to 30 percent of the Web is duplicate content. This can cause an issue for sites that are miming one another with the intent to try and manipulate the SERPs. Allow me to explain with the help of popular culture.

How-To Guide: Evaluate Your Off-site SEO

By Bill Fukui, Director of Sales & Marketing

Evaluating and improving your practice’s SEO strategies or efforts shouldn’t be a complete mystery.

We previously identified “How-To” tips to optimizing your website.  Today, we share strategies to assess and boost your off-site SEO.

Most practices recognize there are factors outside your website that impact Google rankings.  The most publicized is attracting credible backlinks.  But it is by no means the only one.  The fact is, there are too many for most practices to devote their attention.

Thus, to make this guide useful, we will focus only on the most important opportunities you need to concentrate on.

 

#Page1Chat - The Importance of Blogging

During last week's #Page1Chat, we discussed the importance of including blogging in your digital marketing strategy. Everyone was quick to share the "best practices" they abide by and implement. Through our discussion, we talked about how you should write, what you should be writing about, and why it's important to be writing at all. To read an overview of this week's #Page1Chat, check out the chat highlights below. Join us for our next #Page1Chat on Tuesday, September 29th at 2pm MST, we'll be discussing reputation management and why reviews can make or break your business!

A How-To Guide For Evaluating Website SEO

By Bill Fukui, Director of Sales & Marketing

SEO is typically one of the first things that practices focus on when it comes to their online marketing, and it is the primary means they use to measure the effectiveness of their Internet marketing partner. 

Unfortunately, most practices only look at the surface level (a handful of vanity search phrases) to gauge the effectiveness of their webmaster and are quickly persuaded by SEO sales reps to make changes, only to repeat this process 12 months later.

Don't Panic! Getting Started with Google Analytics for Your Practice

By Andrea Techlin
Internet Marketing Consultant

My favorite book of all time is The Hitchhiker’s Guide to the Galaxy. It is a science fiction comedy series created by Douglas Adams. The name of the book refers to an electronic resource given to the main character, Arthur, an ordinary man who has just survived Earth’s destruction and finds himself as a stowaway on a spaceship with his best friend (who, he has just learned, is an alien).

Needless to say, he’s overwhelmed and afraid, and not quite sure what to do with himself in outer space. His friend hands him The Guide, which only says “Don’t Panic” on the cover. That’s good advice, and a good place to start.

So let’s take a deep breath and look at our own guide to navigating mysterious and uncharted territory. It’s really not so bad once you know the landscape and the language (and have a friend along for the ride).

Modifying Your Message When Disaster Strikes

By: Alicia Frost, Social Media Specialist

Marketing is important; marketing is necessary. All marketing efforts are meant to be tended to and nurtured on a daily basis. The strategy, design, and implementation of an overall project  takes a lot of time and an extreme amount of planning and creating.

If there is one takeaway  every marketer should be aware of, though, it’s that not every project plan is going to work out. All the effort in the world can be put towards an idea or design, and you may still fall short of what the client wants or what will achieve the tangible results that we all want for our clients.

Plan B is always necessary; you sometimes have to think quickly and far out of the box. Fortunately, this is a pretty well known rule. What too many marketers do forget about, however, is planning for the unthinkable.

Practice Guide: How to Evaluate and Improve Your Website

By Bill Fukui, Director of Sales & Marketing

Your Internet marketing is now a primary focus of your practice.  No longer is a quick glance at reports your marketing agency feeds you enough to take your practice to the next level.

The following is the first of a series of “How-To” guides to help you take back some control over the results of your online marketing investments.  The first will address your website design.  The following guides will share tips, strategies and resources for SEO, PPC, Social Media, Facebook Ads, Google and YouTube display and video ads, Intake and Conversion Strategies. Whether you developed your website 5 years ago, or 5 month ago, high-ROI digital marketing needs to constantly evaluate the performance of your website and identify new opportunities for updates.

Don't Let A Poor Quality Website Make Link Building Harder for You

Written by Christian Stack, Internet Marketing Consultant at Page 1 Solutions. 

What Is Link Building?

Link building is one of the main practices of an SEO campaign, and also one of the hardest. Simply put, the process of acquiring hyperlinks from external websites to your site, also known as back links, is called link building.

Search engines use hyperlinks to crawl websites online, whether it’s by crawling links between individual pages on your site or crawling the links between two different websites. Today we will examine why link building is still important and why having a low-quality website, whether it’s design or content, makes it even harder to obtain high-quality backlinks to your site.

Link Building Is Still Important

Is link building still important? Simply put…. Yes!

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