Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

John Gaumnitz's picture
April 17, 2019

By now, most people are familiar with the concept of live chat and have probably utilized it on various other websites on a regular basis. For those who do not, live chat is a platform that allows your practice to chat directly with your website visitors.

To get answers to commonly asked questions about how live chat works, please feel free to check out a past blog post I wrote on this topic. The focus now is not what live chat is, but why it is a necessary feature on any business’s website.

1. User Convenience

Live chat provides your website visitors with instant access to your practice in real time. Live chat provides convenience for users who are unable or not comfortable calling, or don’t want to submit an email request with no timetable on a response.

A report by Econsultancy shows that customers appreciate the convenience of being able to use live chat without committing a large chunk of time and attention to the task. According to this report, 51% of customers prefer live chat for multitasking purposes. As technology continues to advance to make things more convenient, features like live chat will continue to become more of a necessity to have on your...

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Christian Stack's picture
April 10, 2019

Google No Longer Allows Review Gating or Cherry Picking Reviews

Google changed its Terms of Service in the last year on the policies concerning reviews on your Google My Business profile. This change is centered on what is known as review gating, also known as cherry picking reviews.

This change in policy directly affects the reviews and reputation management of many practices, as well as reviews and ratings platforms that are used to solicit reviews from clients and patients. But what does this change mean for you exactly?

Read on to learn what has changed and what you need to know about it.

What’s Different about the Review Policy

young woman writing 5-star review on your laptopSo what exactly has changed? Google’s Terms of Service now includes this language: “Don’t discourage or prohibit negative reviews or selectively solicit positive reviews from customers.” Basically, this means that Google has now clearly made it against policy to only ask for positive reviews, or to not allow negative reviews to be posted to your Google Business Listing.

Google knows that many...

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Bill Fukui's picture
April 08, 2019

Practices understand the importance of securing high Google rankings for important search queries your target audiences use to research your services and find you. Unfortunately, most practices have felt trapped and unable to directly impact their own rankings.  

However, I want to share 5 tips that you and your team can start implementing to impact your Google rankings, particularly those that participate in their website’s content, branding, calls-to-action, etc.

What Matters To Google; How You Can Help Yourself

There are hundreds of constantly changing ranking factors Google uses to index search results.  Yet, like most things, there are fundamental elements that make up the foundation, and those remain fairly consistent.  It’s why ranking results change, but not drastically from one day to the next.

Moz (an industry-leading SEO resource) conducted its 2018 Local Organic Ranking Factors and identified the top three:

  • Link Signals
  • On-page Signals
  • Behavioral Signals

The first two, generally rely more heavily on your SEO specialist and agency to improve. Implementing internal link strategies and attracting credible, relevant and authoritative incoming links can make up as much as half of your SEO specialist’s time.  On-site optimization also is typically managed by an SEO specialist,...

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Andrea Kalan's picture
April 08, 2019

Every business needs a website. It allows customers to find you when searching for services in their area, and even if they already know your name, it allows them to research your offerings, compare you against your competitors, and make contact with you when they’re ready.

Some website designs are based on a template, while others are entirely customized. Every website is going to be a little different depending on its industry, unique brand, and target audience, but there are some key elements you should consider to get the best marketing results from your website.

Is It Well Designed?

First impressions are everything. Your website will need to appear interesting, helpful, and easy to use so visitors stay on your site and don’t hit the back button! A good website will make you money, so don’t be afraid to invest in its design.

Branding

Your website will be the foundation of all your marketing, so don’t skip important branding steps. If you already have a logo and brand identity, you will use this to plan the look and feel of your website. If you have not fully established a brand, take the time to discover your target personas and create a thoughtful branding guide that can be used in all of your marketing (including your website). Your brand will convey through your images and content what makes you unique and connect with your...

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Shannon Doyle's picture
April 05, 2019

As many of you know, a Facebook ad is an advertisement displayed on Facebook that includes various targeting and placement options. Facebook ads typically function as long-term campaigns that help reach specific long-term marketing goals, such as creating brand awareness, generating traffic to a webpage, or obtaining new leads. Facebook ads can be created using several popular campaign types such as likes, clicks-to-website, and native lead generation.

Boosted posts are Facebook posts that are “boosted” with a paid budget. In many ways, boosted posts function like ads, but they are able to reach both organic and paid audiences. Boosted posts help increase engagement and generate brand awareness.

So, when you see that a post is performing well organically, meaning it is resonating with your audience, applying a paid boost can bolster that momentum. It ensures that more of your fans and followers see it, and maybe even people you haven't even connected with yet. Boosted posts are also great for targeting niche audiences with content that is specific to them, or for campaigns that have a small budget.

There are a few key differences between boosted posts and Facebook ads, such as:

  • ...
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Daniel Brophy's picture
March 29, 2019

Facebook Ads Event Lead Generation Results

Background:

One of our clients, a plastic surgeon and his staff, routinely hosts CoolSculpting events at each of their practice locations. They have faced some difficulty in the past with promoting these events and reaching their goals for attendance.

Events are a great way to raise awareness of your practice and services. Sponsoring an event full of fun activities, giveaways, and exclusive offers for attendees can help attract new potential patients and both delight and potentially upsell your existing patient base.

Our client’s traditional approach to promote these events has been to use an external landing page for event sign-ups—with or without driving paid traffic to it—or a Facebook Event Page along with the Event Responses ad campaign type. These approaches have produced mixed results in the past, so the client agreed to let us try a new strategy of using Facebook Leads ads to gather RSVPs to the event.

Methodology:

We immediately recognized...

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Andrew Gregor's picture
March 28, 2019

Budgets are fun, right?!

Not really, but budgets do keep us financially in line with our goals. Whether you are budgeting for your next vacation or making your yearly budget for marketing your practice, there is a goal for each of these budgets. So the real question is: What is your goal?

When creating your marketing budget, write out a list of goals that you have for your practice. The first thing that comes to mind is… profit! Obviously my goal is to increase revenue year-after-year, but how do I do that? Spend more money on PPC leads? Expand my practice? How?!

If investing into more PPC leads was the one and only way to generate a certain amount of business, we all would be putting our advertising dollars there and only there. Your potential clients need to have trust in you and your business, and that starts with many other items to tackle besides PPC.

First off, we need to take a look at some things that you might not think directly correlates with increasing revenue:

Reviews

How have my patients or clients rated my business? Am I viewed as an industry leader, or do my reviews reflect my work negatively? Nowadays it’s hard to offer a product or service that isn’t already offered by another person or company. Why does this matter, though, and how is it going to increase my...

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Adam Rowan's picture
March 27, 2019

SEO is not all about organic rankings. And yet, many marketers continue to promote the idea that a place in positions 1 through 10 is not just the one and only goal of SEO, but the foremost goal of any digital marketing campaign.

This is an oversimplification. And, if you opt for simple solutions, you will only see simple results. That’s why Page 1 Solutions advocates a multi-channel approach to marketing that emphasizes a complement of strategies and KPIs. Some strategies improve SEO (organic rankings, local listings, backlink profiles, and more). Some improve client engagement and education. Some improve online reputation. Some improve lead generation.

However, what they ALL do is drive visibility for the client’s brand and improve the likelihood that a website visitor becomes a lead.

Let’s take a look at some of the marketing channels that naysayers claim have no effect on SEO. In some cases, this 1+1 arithmetic is right. However, I encourage you to think beyond the simple answer for success, and reconsider what success means in crowded online marketplaces.

marketing news flash: improve search engine results

How Does Video Affect SEO?

...

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Jake Johnson's picture
March 19, 2019

We’ve seen it time and time again: there can sometimes be a miscommunication between the marketing agency and your practice. We want to fix that!

Here are a few tips and tricks on how to get the most bang for your buck with your agency partner. When you work with a marketing agency, your partners should be able to share with you a plethora of data that shows the value of their services. However, sometimes this data doesn’t always match up to what you’re seeing in your practice. One way you can help to align your efforts with those of your agency is to share with them YOUR data.

This data would include what your favorite practice areas are, which practice areas are most profitable, and actual revenue from each case or patient. Sharing this information with your marketing team allows us to align our efforts with what is going to bring you the most revenue. In this video, you will find a few tips in order to turn your agency relationship into an agency partnership.

If you have any questions about building your strategic marketing plan and driving more leads, feel free to reach out to your Internet Marketing Consultant or call Page 1 Solutions at 800-368-9910.

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Noel Cantner's picture
March 15, 2019

Why You Should Use Call Tracking

Call tracking is an integral part of any business. If you don’t use call tracking, you’re not able to get a full picture of your marketing efforts and make the best decisions on where to spend your money. 

Not familiar with call tracking? It’s simply the practice of determining how a potential customer found your business information and decided to call you. There a variety of call tracking setups, ranging from simple call forwarding to dynamic number insertion.​

Smarter Marketing Decisions – Save Money & Drive Leads

Watch the short video above to get more information on different types of call tracking and how it can benefit your practice. Start implementing call tracking so you can make ROI-based decisions on all of your marketing efforts.

There’s no denying that smarter marketing decisions will help you save money and drive more leads. For more information, please contact Page 1 Solutions at 800-368-9910.

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