Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

How To Boost ROI On PPC

By Bill Fukui, Director of Sales & Marketing

The key to getting a high ROI on your marketing is to concentrate on timely, relevant exposure to potential customers who are deep in the sales funnel and close to making decisions.  Not only are they at the right point in time, they are in the right frame of mind. 

In most cases, that means reaching them as they search for information and providers.

How to Integrate Social Media into Your Digital Marketing Efforts

By Daniel Brophy, Social Media Specialist

Social media has proved time and again to be one of the most important aspects of a modern integrated digital marketing strategy. Social channels offer an unparalleled opportunity to interact with customers in a manner that coincides with their existing behaviors and desires in the place they already go to seek entertainment, information, and solutions to pain points.

By holistically incorporating social media into your digital marketing, you can more effectively engage with your community and target audience, drive more traffic to your website, deliver an amazing customer experience, and even drive more leads to your practice. Here are 6 ways to achieve social media marketing integration:

The Importance of Domain Management

By Samuel Solis, Senior Internet Marketing Consultant

Before you have an SEO team or a paid advertising strategy or even a product or service to market, you first need to purchase your website domain. Step one for any business today is to purchase a domain that will best represent your business online.

So, it might come as a surprise that something so important would be forgotten and left to expire. When purchasing a domain, you have options in regards to how often you’d like the domain to be renewed. Usually it’s intervals of 1, 3 or 5 years. Some providers let you auto-renew as well, which is normally the best way for a busy lawyer, doctor or other business owner to go.

Getting Past the Bouncer: A Helpful SEO Analogy (VIDEO)

By Laura Duncan, Website Architecture and Analysis Specialist

Search engines like Google are a discovery tool that enables you to market your practice to the most valuable Web users. But the signals that search engines use to determine which websites score the top results are numerous (over 200, according to most estimates) and subject to frequent change. They can also be difficult to predict, but the duty of SEO professionals like your team at Page 1 Solutions is to analyze trends, gather insights and position your website for success amid the changes.

How Austin Barbeque May Change How You View Review Marketing

I was recently in Austin, Texas attending a professional meeting and dining experiences are important parts of these trips.  And in Austin, that means BARBEQUE (however you want to spell it)!  Not being local "regular" consumers of barbeque, my colleagues and I turned to the reviews on Google and Yelp to help us locate a quality establishment.  

Of course finding a local restaurant is different from selecting a surgeon, attorney or dentist, but if you consider that our time in Austin was limited, we wanted a memorable experience to share later, and we didn’t know if or when we will be back again, this was an important decision. In fact, my colleague Mark probably spent as much time and thought researching the Austin barbecue market than many people spend selecting a law firm to call, or contacting a plastic surgeon's or dental office!

What he discovered was pretty amazing!  

5 Ways to Repurpose Your Online Content

By Adriana Santiago, Internet Marketing Consultant

It’s no secret that content marketing is valuable for the success of your marketing efforts. High-quality content adds value to your website, delivers more traffic, keeps audiences engaged and persuades them to take a particular action.

Content not only is integral in establishing your brand and delivering the right messages to your audience, but it also has a key impact on your SEO strategy because new content allows your website to rank for a more diverse set of search queries that corresponds to actual consumer searches. As search engines get smarter, high-quality content is one of the key components they look for.

For this reason, we see millions of businesses creating and publishing various forms of content marketing every day:

VIDEO: How Can Social Media Help My Online Marketing?

By Daniel Brophy, Social Media Specialist

Last summer we told you about the 5 traits of effective websites for law firms and medical practices. But now that you’ve built a website that meets the needs of your prospects and effectively represents your brand, how are people supposed to find you online?

A multi-channel digital marketing campaign encompasses many different strategies based on your needs, goals and where your potential clients reside online. One of the fastest-growing and most visible marketing channels that can help prospective clients start talking about you is social media.

I discuss opportunities for social media marketing in this video:

Why Direct Mail Still Makes Sense in a Digital World

By Andrea Techlin, Internet Marketing Consultant

With the growth and success of online marketing over recent years, you may find yourself tempted to cut out traditional marketing methods like direct mail to reduce your marketing budget. Although digital offers many advantages over print, like performance tracking dashboards and affordability of scale, it doesn’t mean it would be wise to focus all of your efforts only on this channel.

3 Ways Online Video Benefits Your Digital Marketing

By John Gaumnitz, Internet Marketing Consultant

Watching videos on the Internet is an engrossing experience. Platforms like YouTube present an ideal way to get news, entertainment and information in a digestible format, and the growth of video on social networking platforms like Facebook, Instagram and Snapchat makes personalized versions of video content almost endless.

Your target customers are also fascinated by online video. This presents a critical opportunity to engage potential leads.

According to Hubspot, embedding a video on a landing page increases conversions by 80%. Here at Page 1 Solutions, we also see video search results for more than half of the keyword phrases our clients are targeting.