Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

John Gaumnitz's picture
June 18, 2019

In the age when social media has changed the way people communicate around the world. it’s often thought that distributing your business’s news solely via social media is enough. However, there is still very much a need and a benefit that press releases can provide in successfully promoting your business. This is not to say that social media is powerless by any means when it comes to getting the word out, but the value of a properly written and distributed release can help further deliver important messages in a credible and targeted way that reaches key audiences with messages that matter to them.

According to a Cision study from 2018, 63% of global respondents said they prefer news announcements and press releases more than other forms of content, "indicating that most reporters want to continue interacting with [PR] in the same way they have been historically." Press releases can start a chain reaction across numerous verticals, leading to exposure for your business on a much larger and more relevant scale.

So, with all of that being said, what really are the benefits press releases have in today’s day and age for your business? Here is a breakdown of 5 very important benefits of utilizing press releases:

1. Great for SEO

Well-...

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James Lawrence's picture
June 14, 2019

The importance of managing your public image when you own and operate your own business cannot be something you do passively. As consumers become more and more educated and focused on the ethics and civic engagement of a company, the need to shine a positive light on your practice’s reputation increases dramatically.

Over the course of this blog post, I will discuss three easy ways through community engagement to bolster your public reputation. Aside from these three methods below, bolstering your reviews is a great way to manage your reputation. Reviews reflect positive customer experiences. Building a positive reputation through good works enables you to elevate your standing among people in the community who have perhaps not used your services, but nonetheless take notice of your contribution.

1. Make Use of Your City/Town’s Free Resources

Utilizing your municipality’s website will allow you to see local events and opportunities to plug into the community. This is a great tool to find community partners for joint events or resources to get your practice’s message out. It also will provide you with a resource for free communication on a geo-targeted level to promote your ideals and benefits. Being civically engaged in local community initiatives and meetings helps highlight the importance you place on the well-...

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Daniel Brophy's picture
June 11, 2019

Last week, Page 1 Solutions had the pleasure of attending and presenting at the debut miraDry® Marketing Bootcamp in San Diego, CA. Our Vice President of Sales & Marketing, Bill Fukui, along with myself, Daniel Brophy, Senior Social Media Specialist, each shared insights on a number of key digital marketing concepts.

First, Bill gave a very compelling presentation on Google Analytics, and how to better leverage the data therein to improve the usability and functionality of your website, drive more qualified traffic, and convert more visitors to leads. Following that, Bill provided a hands-on tutorial on getting started with Google AdWords PPC campaigns, along with some great tips on how to make effective localized PPC campaigns that convert.

After a pleasant lunch break, I then gave a thorough demonstration of Facebook Ads Manager and Instagram Ads,...

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Christian Stack's picture
June 07, 2019

Are you spending money on paid ad campaigns? Is that ad budget being spent effectively? Would you like to know some ways you can tell if your PPC ad campaign needs to be managed by a professional PPC team? Well then keep reading!

I’m going to cover the top 3 signs that your PPC campaign needs a new manager.

There are lots of paid ad campaigns out there. But, most of the time when someone refers to a PPC (Pay Per Click) digital ad campaign, they are referring to Google Ads, previously known as Google AdWords. I will focus this blog post on these paid Google ads.

If you are new to PPC, you are likely overwhelmed by all the different terms, metrics and reporting that comes along with a campaign. That alone is reason enough to look into a professional PPC manager, but it’s not always enough. Perhaps you have slogged through enough reading to get your Campaigns, Ad Groups and Keywords set up, but you’re still not seeing the ROI you hoped for.

If that is you, read on! Here are to the top metrics to look into if you’re considering professional PPC management.

1. Low CTR

PPC Optimization - Page 1 SolutionsGoogle Ads is full of acronyms. Heck, just the name for these types of ads is an...

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Jill Messinger's picture
June 05, 2019

The secret to high-performing Facebook ads is to take advantage of the Facebook ad pixel: a piece of Javascript that is inconspicuously placed on your website that tracks whenever a user takes action. Setting up the Facebook pixel can be accomplished in a matter of minutes. The code can be installed by integrating your website’s Google Tag Manager account or by manually installing the code under the header section of your website. You can even double check that the pixel was properly implemented by installing the Facebook’s Pixel Helper plugin on your Chrome web browser.

Once the Facebook pixel is installed, it will begin firing each time a user takes action on your website, such as signing up for a consultation, visiting specific webpages, or making an online purchase. These actions can be segmented into Custom Conversions so you can better track and optimize your target audience’s intent on your website. For example, you can create a Custom Conversion titled Lead, and add a pixel code to the “Thank You” pages on your website. You’ll then be able to track whenever someone...

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Bill Fukui's picture
May 31, 2019

We have all heard the adage that “timing is everything”.  And in in the case of marketing and sales, getting this right is essential for success and high ROI.  Sounds pretty simple, but the challenge is how to make it happen and leverage timing in your own marketing.  When we evaluate practices’ marketing efforts, we typically find timing being left out of their campaign considerations.

Identify Your Highest Quality Lead Types

In order to leverage timing in your strategies, you need to first identify what type of leads make up your highest quality prospects.  For the vast majority of our clients, this means telephone call leads.

Prospective clients that pick up the phone and call your practice are far and away more interested in getting immediate answers, further down the decision-making cycle and ready to engage and take the “next step.”  Telephone calls also help you develop more immediate rapport with your prospects and project a higher level of credibility and trustworthiness.  Bottom line, your intake staff are much better at closing these types of leads.

Second, your practice needs to set up goal conversion and lead tracking systems to accurately monitor the various types of leads, including telephone calls, email form submissions, live chat engagements and text message leads. By segregating your lead types, you can then...

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Kayde Pierce's picture
May 30, 2019

From the earliest years of our education, marketers are taught to understand the line between their role and that of the sales team. They can often be heard saying, “I don’t consider myself a salesperson” and most DON'T actually consider themselves as such. However, successful marketers embrace their inner salesperson for the good of their clients’ bottom line. After all, marketing and sales are very separate aspects of business that are most successful when they hold hands over the aforementioned line.

A Case in Point

Let’s think for a moment about patient coordinator “Sadie” at a local cosmetic surgeon’s office. She’s only signing up a small percentage of patients for the practice’s loyalty program. Upon investigation, her manager discovers that Sadie is uncomfortable with the loyalty program conversation because it makes her feel like a salesperson. Sadie feels she is most successful when she is allowed to organically develop a relationship with the patients.

Professional marketers share this feeling, especially in moments when more difficult conversations need to be had with our clients. Conversations, for instance, like those centered around increasing campaign dollars or suggesting changes to a client’s patient intake procedures.

Conquer Your Fear

Sadie’s fear is a common one; many...

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Shannon Doyle's picture
May 28, 2019

Groups: The Next Big Thing

Facebook is a constantly evolving platform, with new features rolling out on a regular basis. More emphasis continues to be placed on Groups as Facebook begins to shift its focus to creating a communal experience for users. Now Group members can consist of both personal profiles of users and business Pages. That’s right - Pages can join Groups now, too!

Before diving into the deep abyss of Facebook Groups and the opportunities that accompany them, let’s cover the basics. The key difference between a Facebook Page and Group is the function and the way users interact:

  • Groups function to form an online community of users that share a common interest and enables users to openly interact with one another through posts and comments.
  • Facebook Pages function to represent a business and its product or service, rather than the interest of a topic and the community that represents that topic.

All in all, Facebook Groups are...

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Samuel Solis's picture
May 22, 2019

New Look New Life is a new client that joined Page 1 Solutions in January 2019. Dr. Victoria Karlinsky and her husband Gabriele opened their practice in 2009, which has since grown to two location and an accredited Cosmetic Surgery Fellowship program by the American Academy of Cosmetic Surgery, led by Dr. Karlinsky. The general body and facial surgery programs ensures that they offer the latest techniques and technologies to their patients. It has also helped New Look New Life gain Rhinoplasty Specialist, Dr. Carey Nease who recently joined the practice.

Dr. Karlinsky obtained her medical degree from Ross University School of Medicine with a concentration on Cosmetic and Aesthetic Surgery. She completed her residency training at Beth Israel Medical Center in New York City, graduating with distinction as Chief Resident of the Year and recipient of the Leon Ginsburg Award. She then completed her Cosmetic Surgery Fellowship at the Facial Plastic and Cosmetic Surgical Center in Abilene, TX and after rigorous review was named a Fellow of The American College of Surgeons. She has also earned her Cosmetic Surgery Board Certification and is a Member of the American Academy of Cosmetic Surgery.

“I’ve been working with New Look New Life for almost 6 months now and it’s great to work with a client that understands the importance of their marketing...

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Noel Cantner's picture
May 21, 2019

Your Money or Your Life (YMYL) pages per Google guidelinesBetween the March 12th Google algorithm update and the de-indexing bug causing some pages to fall out of the SERP, there’s been a lot of shakeup in the SEO world recently. Google fixed the de-indexing bug, but many sites are still seeing widespread effects since of algorithm update. Once again, it seems that the YMYL sites (Your Money Your Life) have experienced the biggest fluctuation, whether positive or negative.

I’ve researched this algorithm update more than others in the past for one specific reason: I’ve seen more dramatic drops in Google Analytics than previously before. I read article after article, and they all seemed to have one thing in common: making sure your editorial content is tied back to a legitimate author on the site.

Author Bylines & Google’s E-A-T

One Search Engine Journal article states, “For blog posts…information about the author needs to be available in order to evaluate whether they are a suitable expert for the topic at hand… If the author information isn’t available or is...

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