Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

April 16, 2018

There is no question that your practice needs to get more positive reviews, but getting more happy customers to post reviews takes time and resources. In addition, when your practice generates positive reviews, what can you do to get more mileage out of them?

Tips To Get More Positive Reviews

The following are some quick tips to help you start generating more positive reviews:

  1. Attitude:  You and your team need to approach reviews with a positive attitude, not a defeatist approach or feel as though you are groveling for help. The vast majority of your clients like you and their results, and want to do nice things for people they know and appreciate.  Give them the opportunity to participate in the success of your practice with the expectation that they want to help.
  2. Timing:  Timing is everything when it comes to generating more positive reviews.  Your practice needs to identify the most effective time to invite your clients to share their experience.  Depending on the type of service and timeframe to deliver positive results, you may find that the timing can be...
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April 12, 2018

Yesterday, our team of Internet Marketing Consultants met for our weekly meeting and chatted about the current volatility of search engine rankings. As we discussed how best to measure the success of a page with fluctuating data, it became clear that many of our clients had expressed similar concerns. Understandably, upon viewing their monthly rank reports and noticing frequent fluctuation of specific pages linked to priority keywords, clients reach out to us for an explanation. Seeing a lot of flux on your rank report can be alarming, especially when you are investing in monthly SEO services.

Even so, ranking flux is normal; in fact, it is less common that a page remains in one position for an extended period of time.

Search engine optimization is an ongoing effort to recognize and respond to dynamic factors that influence a page’s rank. SEO is not a “set it and forget it” endeavor, precisely because the “recipe” for a high-ranking page is always changing. The recipe’s ingredients are:

  1. On-page elements we can control
  2. Off-page elements that we can try to control
  3. External factors out of our...
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April 09, 2018

It was recently reported that private data belonging to 87 million Facebook users was gathered and sold for political gain by a data collection company called Cambridge Analytica. The breach has caused users to question the ethical standards of social media platforms like Facebook and wonder how they can prevent their private data from circulating among third-party companies without their permission.

Facebook has assured the public it is taking serious measures to prevent similar data breaches in the future. However, many users are protesting the social media site by threatening to #DeleteFacebook. And while it is understandable that people have lost trust in the platform, quitting Facebook altogether is much easier said than done. Luckily, there are numerous ways to alter your Facebook privacy settings to ensure your personal information is not accessed and shared to third-party applications. Below are a few steps to strengthen your profile’s security and maintain data privacy on Facebook.

Strengthen Your Personal Privacy

The first step in locking down your Facebook profile is to adjust the Privacy settings located under the Settings menu. Under the Privacy tab, you can choose who has the ability to see your future...

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March 29, 2018

Last month we shared a blog post about the importance of online reviews and ratings. I’m not going to rehash that post, but I believe this statistic sums it up pretty well: 77% of online shoppers use reviews to make their final purchase decision. That should be convincing enough to invest in the growth and management of your online reputation, whether you are a small family-owned business or a large corporation.

Luckily, there are many tools to accomplish this. Page 1 Solutions offers one of the best platforms for business owners to manage their online reputations. The platform also reduces the amount of clicks or steps that customers need to take in order to leave a review for the business.

Today I’ll go over the key features of our review platform and how our clients are currently finding the best success in using the platform.

Easy-to-Use Widgets

Once the platform is set up, you’ll have access to a variety of widgets that can be easily implemented on your website and other assets like newsletters, email signatures and even business cards you can hand out.

The main widget where all of the “magic” happens looks like this:  

...

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March 28, 2018

People need products and services, and businesses need to advertise to reach them and stay competitive in the marketplace. Despite some recent controversies, Facebook remains a viable channel to reach the people that matter most to your practice.

There are a number of things to keep in mind from conceptualization to launch in order to get the best results and return on investment from your ads. Please watch Daniel Brophy, one of our Social Media Specialists, discuss the top 5 things you must do when launching a new Facebook ad campaign!

Daniel Brophy is a Social Media Specialist at Page 1 Solutions. Connect with him on LinkedIn and Twitter!

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March 23, 2018

In today’s online search world, local really does mean local. Proximity to the searcher’s location is the foremost ranking factor in local pack results, according to Moz. So, if your practice is located outside of a major metropolitan area, you have likely noticed diminished returns on your first-page listings for highly competitive search queries targeted to the big city.

Outside of moving offices, what can your practice do to increase your local search presence? First and foremost, it’s important to be realistic about your ability to rank in an area where you don’t have a physical office location. But, with this in mind, there are steps you can take to improve your presence in local search results. Here are 5 tips to help!

1). Get Good Reviews

When your prospective clients and patients search “near me” for your services, they are subconsciously looking for the best practice for their needs. No one wants to hire an average attorney or doctor, which is why a good star rating and positive comments are an absolute necessity for attracting prospective clients through search.

With reviews and ratings marketing...

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March 21, 2018

American street photographer Garry Winogrand said, “Photography is about finding out what can happen in the frame. When you put four edges around some facts, you change those facts.” So, the question I pose to my clients is: What facts about your work do you want to focus on? Is it your excellent customer service, your fun loving staff, or even the high quality of your work?

Below you will find tips on how to frame up better testimonial videos, behind-the-scenes images of your practice, and consistently high-quality before-and-after photos. Whether you’re an Ansel Adams behind the camera or if you only know how to take a selfie, these tips are for you.

Video Testimonial Tips

Having video testimonials is a great way to help showcase your patients whose lives you’ve helped to change for the better. By using these videos in your marketing efforts, you’re encouraging other potential clients to contact you because they see you’ve helped someone exactly like them. These tips below will help you to gain better testimonial reviews.

  1. Have your client relax: No one is comfortable being in front of a camera, and those who appear to be are experts at hiding it! Provide your client with a glass of water and let them get their nervous energy out of their system. Eventually they will feel more at ease, making for a more natural feeling...
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March 15, 2018

For the past few years, we have all been inundated with information pushing practices to focus on the mobile Web.  Consequently, we now have a lot of mobile-related terminology and chatter about your website needing to be mobile-ready, mobile-responsive, mobile-friendly, mobile-first, mobile-optimized and more!

Many practices use these terms interchangeably without realizing there is a distinct difference between being mobile-friendly versus mobile optimized.

“Our website is already mobile-friendly. Why do I need to spend more on a mobile optimization strategy?”

I get this question frequently, and my answer is simple:  All mobile-friendly websites are not the same. 

Mobile-Friendly vs. Mobile Optimized

By now, most practices have upgraded their website to be responsive to the different devices visitors use to view their site.  If you have not, it is imperative that you do so immediately. 

When a practice says their website is mobile-friendly, they understand that the site recognizes mobile vs. desktop visitors and dynamically changes to fit in the user’s screen. Typically, this is a slimmed down version of the “main” desktop...

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March 15, 2018

Every attorney, doctor, and dentist wants to be known, respected, and sought after by clients and patients. Most understand how important digital marketing has become to get their message to the right people, stand out among the competition, and win new business. When consulting with my clients, I talk at length about online reputation. It’s important to consider how they are presented or represented on their website, directories, review sites, and social media. First impressions can make or break you.

It’s interesting to me that, as new forms of online marketing and advertising have been embraced, public relations seems to be often overlooked. Is this channel now viewed as "old school," or is it that it’s seen as only something necessary for big corporations and celebrities?

I think at a minimum, small legal and medical practices see the value of using traditional PR (now through digital newswires) to push out internal news. These typical press releases include announcements of new staff or partnerships, awards, or events.

But there are many missed opportunities when you only tell your story. If social media has taught us anything, it’s that people would much rather interact with you than just be broadcasted at. What can you do to join the conversation?

3...

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March 07, 2018

There is a high cost of time and money to attract the right audience to your website and social profiles, not to mention convert them into an initial inquiry or lead.

Yet, the vast majority of practices that ask me to evaluate their online marketing continue to either: 1) not invest in retargeting, or 2) don’t do it effectively. They waste time and money, and eventually say it doesn’t work.

If this is your practice, or you feel you can always improve (I love collaborating with entrepreneurs!), then this article is for you.

7 Tips To Get More From Your Branded Audience – Retarget With A Purpose!

All the targeting in the world won’t change the fact that you spend the vast majority of your marketing and advertising dollars reaching audiences that never turn into customers, or even leads.  Even people that may have an interest or a potential need you can fulfill may not be ready to engage or take action to resolve it at this point.  (Got Low Conversions?)

What is Successful Marketing?

 If your target marketing has separated interested individuals from the rest of the consumer marketplace, your initial efforts were successful.  Just getting...

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