By: Alicia Frost, Social Media Specialist
Marketing is important; marketing is necessary. All marketing efforts are meant to be tended to and nurtured on a daily basis. The strategy, design, and implementation of an overall project takes a lot of time and an extreme amount of planning and creating.
If there is one takeaway every marketer should be aware of, though, it’s that not every project plan is going to work out. All the effort in the world can be put towards an idea or design, and you may still fall short of what the client wants or what will achieve the tangible results that we all want for our clients.
Plan B is always necessary; you sometimes have to think quickly and far out of the box. Fortunately, this is a pretty well known rule. What too many marketers do forget about, however, is planning for the unthinkable.