By Christian Stack, Internet Marketing Consultant
Through the years, there have been many iterations of what we call today your Google My Business listing, or GMB. What we now refer to as GMB has gone through changes from its early days starting as part of Google Maps, another facet of the Google account suite, and one that you could connect to your business’s Google Plus profile. When Google Plus was mainly a social media platform, Google Maps listings operated separately, and any SEO worth their salt in local optimization would recommend that you connect your Google Maps listing to your Google Plus and optimize both listings.
Well… as we all know, nothing lasts. Once Google realized that Google Plus was not, in fact, going to be the Facebook killer it had hoped, Google began the slow process of letting its social media pet project die. This in turn left Google business listings on Maps in a state of flux. To manage and fully optimize them, you had to connect the listings and verify the page through your Google Plus. This presented its own confusing set of challenges. But, as more and more searches were being performed on mobile devices and Google Maps was becoming more and more a platform that local businesses were being found on, the value of a Google Maps Business listing became more and more apparent.