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Internet Marketing for Attorneys, Surgeons, and Dentists

Sometimes You Need to Step Away From Your Screen and Learn About Digital Marketing IRL

Lobby at Digital Summit Denver 2017By Andrea Techlin, Internet Marketing Consultant

I’m the type of person that has a general curiosity about how things work. I’ll read books and watch informational videos for hours. I love learning from someone who has both expertise and passion for a topic. I get so much more from this experience when it happens in a group setting where the communication of information becomes an exchange of ideas and I can absorb the energy of the conversation and the room.

It’s so important to get away from your desk sometimes and chat about a problem with a coworker or attend a professional conference and hear about others’ failures and successes.

Page 1 Solutions at 2017 Digital Summit Denver: Alicia Frost, Social Media

Opening Keynote: Seth Godin

Keynote Speaker Seth Godin at Digital Summit Denver 2017Seth Godin started day 1 of Digital Summit Denver off right. He began where every marketer or business owner should begin by asking “What’s the story?” behind the product, business, brand, etc.

He went on to explain that many businesses (and many marketers) are okay with being in a “sort-by-price” stance. In other words, you are okay with offering the same product or services as many other establishments and hoping that yours will stand out based on the efforts that you have put towards differentiating yourself.

Digital Summit Denver 2017: 'He's Just Not That Into You'

Think your brand is engaging with consumers on their terms? Today I attended a session at Digital Summit Denver that puts intrusive ads on notice and explores innovations in marketing strategy that actually connect with new generations of buyers.

Emily Sievert, Visit Denver, "He's Just Not That Into You: Inspiring An Oversaturated Audience"

Emily Sievert, Social Media Manager for Visit Denver, Presenting at Digital Summit DenverGive your audience a way to envision their future that involves your product, service or brand, Emily Sievert urged us. We can get important insight from brands that are inspiring their audience to see them and to think about them.

Page 1 Solutions at 2017 Digital Summit Denver: Kristie Deaver, SEO

Main Stage at Digital Summit Denver 2017If you’re part of the digital scene in Colorado, the highlight of your summer season is Digital Summit Denver. Local peers gather to discuss the latest developments in Internet marketing, as well as hear from industry experts on a myriad of topics, including augmented reality, the future of SEO, and connecting content to consumers.

Encouraging the exchange of ideas and the celebration of innovative marketing methods is why anyone who is in the digital marketing arena simply can’t afford to miss a moment of these sessions. Unfortunately, the laws of physical reality stop the average person from attending every session. To that end, I offer some quick summaries of a few of my favorite from the first day of the summit:

A New Plastic Surgery Marketing Opportunity [Guest Blog]

I regularly attend and present marketing courses at professional meetings and conventions.  While there, I also look for services that offer our clients a benefit, particularly when it comes to marketing and building a more loyal customer base. 

I recently was introduced to a plastic surgery service product called Advantage Play, by its owner, Candace Crowe.  I was impressed by what she showed me, so I invited her to guest blog and share more with our team and clients.  Thanks for sharing, Candace.  - Bill

Advantage Play is a story of beauty. It just happens to be about plastic surgery. Beauty just may be the most important thing to me; Beauty in life, relationships, art, nature and especially marketing. To me, marketing has to be human. It has to be good for the purchaser and good for the vendor.

5 Tips To Improve Your Mobile-focused Optimization

By Bill Fukui, Director of Sales & Marketing

Most practices understand and recognize the importance of focusing on “Mobile-first” website design and SEO.  At the same time, Internet marketing agencies are communicating they need their clients to also participate. Yet, most practices feel a bit uninformed when it comes to taking action.

So to help, this update focuses on things your practice can do ensure your website is optimized for mobile users and Google.

Tip #1: On-Page Optimization for Mobile

Search engines index effective pages for specific relevant search phrases.  Thus, each page must be organized and written in a manner that consumers find easy to comprehend and search engine connect it with highly searched phrases (Take a moment to actually read your most important pages!).

How to Write Really Great Content

By Saralyn Ciolek, Internet Marketing Consultant

Content Is King.

That phrase, made famous in an article written by Bill Gates in 1996, has become one of the guiding principles for writers, SEOs and digital marketers during the last decade. At the time, Gates explained the reasoning behind his assertion in this way:

"If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will. They need to have audio, and possibly video. They need an opportunity for personal involvement that goes far beyond that offered through the letters-to-the-editor pages of print magazines."

#Page1Chat - Website Design and Optimization

Your website is your biggest tool when it comes to marketing your business or practice online. A website's design and how well it performs is crucial in gaining leads and improving user experience. In this week's #Page1Chat, we discussed the importance of both these objectives and how they relate to one another. For more insight, read our #Page1Chat overview below! Our next chat will take place on Tuesday, June 27th at 2pm MST. We hope to catch you there!