Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

A New Marketing Option: Why Web Marketing Consultants Make Sense

By Bill Fukui, Director of Sales & Marketing

Internet marketing continues to increase in its complexity and practices need to find more and more ways to leverage the Web to grow their online business.  In fact, some practices that don’t even show up on the first page of Google search results still point to their website as their best source for new, quality leads.

However, as Internet options and opportunities increase, so has the cost and potential of wasting valuable time and money.  To complicate things, practices that are not getting needed results face the daunting task of finding a provider who requires they rebuild the website and implement a long menu of expensive online marketing services.

It is no wonder that the majority of practices are frustrated with Internet marketing. 

What Are Your Options?

The Importance of Blogging

By John Gaumnitz, Internet Marketing Consultant

As the Internet continues to evolve, so has the way people search for information. One thing that has remained constant is the importance of having solid, regular, relevant content being injected into your website to build trust with prospective clients and patients and signal to the search engines that your site provides authoritative answers to consumer queries. After all, Content Is King!

Blogging has come a long way over the years. Now, it is an integral part of any legal or medical practice’s marketing plan – it is a digital marketing strategy no practice owner or manager should neglect. Here are the Top 5 reasons why blogging is important and what publishing regular blog posts can do for you and your practice:

3 Ways to Recapture & Nurture Your Leads

By Adriana Santiago, Internet Marketing Consultant

Traffic to the website is great, but we all know that ultimately leads drive your business. While many users are visiting the website of your practice and making a quick decision on your product or service, just as many users are abandoning the pages or deciding not to go through with a decision just yet.

In these scenarios where users abandon your website before converting, the lawyers, doctors and dentists we serve wonder just how to recapture the attention of prospective leads and give them the final push to convert.

How to Easily Manage All of Your Social Media Accounts

By Jill Messinger, Social Media Specialist

Creating a prominent social media presence is one of the most important online marketing strategies to build your business and generate leads. However, attempting to manage numerous social media accounts at once can often be overwhelming and time-consuming.

If this sounds familiar, consider the following four tips to help your practice stay on track when managing your social media accounts.

Know Your Platforms

Before you jump directly into social media management, it’s best to know the difference between each social media platform and how it serves your audience. Below is a brief overview of five leading social media sites and how to utilize them:

VIDEO: How Does Website Design Generate Leads?

By Maarit Kaaihue, Creative Director

You've selected a website design that perfectly represents your practice online. The site contains photos of your staff and your office, the color scheme reflects your real-world location and the imagery connects with users and emphasizes your priority practice areas.

But how does all this generate leads?

At Page 1 Solutions, we design websites that prioritize beautiful aesthetics and functionality that emphasizes conversions. During the design process, you likely spoke with us about options for turning the average user into a viable lead. Here is a refresher on the 5 biggest ways our website designs drive leads:

#Page1Chat - Optimizing LinkedIn Profiles

Creating a LinkedIn profile is an excellent way to network with professionals, connect with former and present colleagues, share industry-related content and explore employment opportunities. In this week's #Page1Chat, we discussed LinkedIn best practices and how to optimize its success. Through our conversation, we realized that LinkedIn serves a different purpose for each professional, especially when employed versus unemployed. Read our #Page1Chat overview below for highlights from this week's chat!

SEO Tips: Going Old School – Internal Marketing

When I was growing up, I lived on a farm where we had to everything ourselves, from remodeling the house to fixing our cars.  In fact, over the summers we would buy an old muscle car, take it apart and rebuild it from the ground up!  Times and cars were much simpler back then.

Today, cars have gotten so sophisticated and engines are set up where I can’t even change my own oil!  And in many ways, SEO has become similar.  Most practices feel they can’t do anything except rely solely on an SEO agency, where they don’t understand their strategy or what they do.

However, there are things that you can and should do to help yourself.

Where to Start: How to Choose a Blog Topic

By Andrea Techlin, Internet Marketing Consultant

New content is good for your website’s search engine optimization (SEO), and blog posts are one of the most important ways to help support the ranking of your keywords with frequent, relevant information. Regular blog posts can also help you tap into actual consumer search queries, enabling your practice website to stand out for a wide variety of searches related to your potential clients’ needs.

If you are working with a marketing agency, I suggest having an experienced writer plan and dedicate time to working on your content. This will allow you to focus on the day-to-day needs of your practice.

If you are a practice owner interested in writing your own content, you will be faced with the question of “What should I write about?” I’d like to share some ideas that can help guide you in choosing the most beneficial content topics.