Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

5 Ways to Repurpose Your Online Content

By Adriana Santiago, Internet Marketing Consultant

It’s no secret that content marketing is valuable for the success of your marketing efforts. High-quality content adds value to your website, delivers more traffic, keeps audiences engaged and persuades them to take a particular action.

Content not only is integral in establishing your brand and delivering the right messages to your audience, but it also has a key impact on your SEO strategy because new content allows your website to rank for a more diverse set of search queries that corresponds to actual consumer searches. As search engines get smarter, high-quality content is one of the key components they look for.

For this reason, we see millions of businesses creating and publishing various forms of content marketing every day:

VIDEO: How Can Social Media Help My Online Marketing?

By Daniel Brophy, Social Media Specialist

Last summer we told you about the 5 traits of effective websites for law firms and medical practices. But now that you’ve built a website that meets the needs of your prospects and effectively represents your brand, how are people supposed to find you online?

A multi-channel digital marketing campaign encompasses many different strategies based on your needs, goals and where your potential clients reside online. One of the fastest-growing and most visible marketing channels that can help prospective clients start talking about you is social media.

I discuss opportunities for social media marketing in this video:

Why Direct Mail Still Makes Sense in a Digital World

By Andrea Techlin, Internet Marketing Consultant

With the growth and success of online marketing over recent years, you may find yourself tempted to cut out traditional marketing methods like direct mail to reduce your marketing budget. Although digital offers many advantages over print, like performance tracking dashboards and affordability of scale, it doesn’t mean it would be wise to focus all of your efforts only on this channel.

3 Ways Online Video Benefits Your Digital Marketing

By John Gaumnitz, Internet Marketing Consultant

Watching videos on the Internet is an engrossing experience. Platforms like YouTube present an ideal way to get news, entertainment and information in a digestible format, and the growth of video on social networking platforms like Facebook, Instagram and Snapchat makes personalized versions of video content almost endless.

Your target customers are also fascinated by online video. This presents a critical opportunity to engage potential leads.

According to Hubspot, embedding a video on a landing page increases conversions by 80%. Here at Page 1 Solutions, we also see video search results for more than half of the keyword phrases our clients are targeting.

Retargeting as a Method for Marketing to a Niche Audience

By Alexa Davis, Internet Marketing Consultant

Practices in the legal, plastic surgery, dental and ophthalmology fields must identify and market to a niche audience in order to reach their target clients. As a practice owner or manager, the thought of niche marketing can be a very daunting thought. How will you be able to capture the kinds of leads you’re looking for? That’s a great question – and one that I recently had to answer for a client of mine! Now I’ll share it with you.

Here’s some context:

Google Ranking Factors – The End as We Know Them

By Bill Fukui, Director of Sales & Marketing

This is the second of a three-part update on SEO in 2017, and follows up Why Long Tail SEO is Better Than Fixating on Prized Keyword Phrases.  To provide additional perspective on SEO trends, I thought it would be helpful to share insights from a highly recognized SEO-industry authority, SearchMetrics, an enterprise platform for SEO, content marketing and social media agencies.

SearchMetrics, which annually publishes its highly anticipated Google Ranking Factors study (published in December), indicated that its 2016 report will be the last time it will publish the study in its traditional form.

Why Long Tail SEO Is Better Than Fixating On Prized Keyword Phrases

For some time now, you have seen data and information about “long-tail keyword phrases” and conversational-types of searches.  Yet, your SEO attention and activities continued to fixate on a handful or even one “holy grail” search phrase. 

However, during this past Christmas season, you probably saw the Google Home commercial of a father reading a bedtime picture book to his daughter, who asks “how big is a blue whale?”

The key takeaway here is that Google shares insight on how consumers now search beyond one or two-word fragments.

What is Long Tail SEO?

How Do Mobile Sites Affect My SEO?

By Jake Johnson, Internet Marketing Consultant

Everyone has access to your website at all times if they have a mobile device. Mobile users are bound to be frustrated if they access your practice website and find it stripped down or nonfunctional due to the lack of a responsive design, however, outside of the user experience (UX), you ask what affect a mobile responsive design has on the overall performance of your practice's website.

3 Link Building Strategies to Keep Your Practice Website Relevant

Written by Samuel Solis, Internet Marketing Consultant at Page 1 Solutions.

Link Building Strategies Are Crucial to Your SEO MarketingEvery year various industry insiders and thought leaders  in the SEO community put together ranking factor reports to help marketers and business owners understand what is and isn't important for websites to rank better in Google's organic search engine results. One metric that is always in the top 10 is the amount of high-quality backlinks your website has. This not only makes link building acceptable but also a paramount piece of your Internet marketing strategy.

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