Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

Jill Messinger's picture
February 21, 2019

After years of low engagement and an unpopular reputation, Google has finally decided to pull the plug on its social networking platform Google+. Google originally created the platform in June 2011 as an attempt to compete with popular social media networks such as Facebook and Twitter and as a way to create and connect communities of like-minded people.

Google+ initially experienced strong growth during its early years, but engagement steadily declined as users found the platform to be irrelevant and overly spammy. Google VP of Engineering Ben Smith even admitted that 90% of all Google+ sessions last less than five seconds. However, it wasn’t until earlier this year that things took a turn for the worse and Google had no choice but to put the failing social media platform out of its misery once and for all.

The Beginning of the End

In October 2018, Google+ abruptly announced that it would terminate the consumer version of the platform by the end of August 2019 due to “low user engagement and difficulties in creating and maintaining a successful Google+ that meets consumers’ expectations.”...

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Andrea Kalan's picture
February 19, 2019

Are you launching a new website for your practice? Are you ready to invest in online marketing to help patients or clients find and choose you over your competitors? As you do your research and talk to different marketing companies about their search engine optimization (SEO) services, you will undoubtedly discover that there is a wide range in SEO pricing. Trying to understand the value of different SEO services can be confusing. SEO is often talked about as an intangible and elusive thing, and as a result, many people are not making informed choices.

All SEO providers and packages are not equal, and there is a reason for the difference in costs. Let’s take a look at the actual components of an SEO package and break it down to help you decide what is right for your needs.

General Considerations of Value

Like any professional service, the cost for SEO is dependent on who you choose to work with. Consider these factors that determine the level of quality of your services:

  • Expertise – How much experience do they have? Do they have expertise in your local area or industry? Do they have a track record of results?
  • Service and Support – Will you have a relationship with an account contact with regular communication, or will you have to put requests into a customer service...
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Bill Fukui's picture
February 15, 2019

Developing Strategic Pages For Your Users

Your website needs to do so much more today than ever.  Not only does it need to be authoritative and get high Google listings and traffic, but it needs to help move prospective clients through the decision-making process.  

And considering prospects will visit multiple websites before picking up the phone and calling, you need to incorporate pages and resources in your website that separate you from the competition.

By investing time to strategize new page that are missing from your website (or upgrading existing key pages), you can:

  • Differentiate your practice and increase your credibility and authority
  • Develop stronger rapport and greater trust with visitors
  • Increase lead conversions
  • Provide visitors with resources they can use even after leaving your website

To help you start visualizing a more resourceful website and prime your “creative” pump, here are a handful of pages I typically find missing on many practice websites.  Oh, and another important suggestion:  Don’t just create these strategic pages and forget about them. You need to promote them in highly visible calls-to-action, your navigation menu, and especially through links in you sales follow up. Don’t just hope visitors find them; actively funnel your users to them.

...

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Noel Cantner's picture
January 29, 2019

If there’s one thing we know about the Google ranking algorithm, it’s that we don’t know a whole lot. Unless you’re a behind-the-scenes Google engineer, then you’re like the rest of the SEO community: left to speculate what exactly Google changed with every new algo update. As Google constantly works on improving organic search results for online users, we’re faced with a new ranking algorithm that can either boost our sites or leave us trailing behind our competitors.

In light of the new year, I thought it would be helpful to give a review of all of the 2018 Google algorithm updates. If you saw a major shakeup last year, it was probably around the time of a new algo update being rolled out. So go ahead: sign into analytics and see if any of the updates below had a big impact on your site’s organic search performance.
 

February 2018

Unnamed Update – Unconfirmed

The first Google algorithm update to get noticed in 2018 is an unnamed, unconfirmed update, meaning Google did not come out and publicly confirm there was, in fact, an update. SEOs around the globe began to experience shakeup, specifically mentioning ranking drops. Rank Ranger reported a high level of ranking fluctuations on February 20, shown in the image below:

...

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Kendall Flegel's picture
January 25, 2019

Video is continuing to take over the internet. Let’s take a look at some staggering statistics for 2019:

  • Over 500 million (that’s half a BILLION!) people are watching video on Facebook every day.
    (Forbes)
  • Video is the number one type of content consumers want to see from brands on social media.
  • 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.
    (Animoto)
  • Of businesses using video marketing, 76% reported an increase in traffic due to video.
  • When video and text are both available on the same page, 72% of consumers prefer video to learn about a product or service.
  • 95% of people have watched an explainer video to learn more about a product or service.
    (Wyzowl)
  • Companies using video in their content marketing mix show a 66% higher average website conversion rate (4.8% vs. 2.9%).
    (Aberdeen Group)...
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C.J. Redmond's picture
January 24, 2019

Most business owners don’t need to be told twice that Google is ever-changing. With constant algorithm updates, advancements in machine learning, and “smart voice-directed devices” such as Google’s Assistant, Amazon’s Echo (Alexa), and Apple’s Siri, it's becoming increasingly difficult for business owners to adjust to the fast-changing nature of the digital marketing world. With these new devices and technologies now at the forefront of how users are searching for information, products, and services, Google is constantly refining its ranking process to serve up the most accurate and personally tailored search results at lightning-fast speeds.

In this article, we will discuss how these emerging technologies are changing the ways in which users search for information, as well as the way search engines are evolving with these changes and what this means for your practice’s SEO strategy heading into the new year.

What Is Artificial Intelligence & Machine Learning?

Machine learning, artificial intelligence, virtual reality, augmented reality... the list goes on. We see these terms popping up everywhere, and while they aren’t new to our lexicon, applicable use to everyday life is relatively new. Still, that doesn't mean we understand them well. That’s OK; let’s leave the science behind the technology to Google and other computer scientists, and focus on...

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Jake Johnson's picture
January 17, 2019

Responding to reviews in the medical verticals can be tricky. This is especially true if the information in the review reflects negatively on the practice. Of course, the first thing you want to do is tell the individual that their side of the story is wrong! However, I beg you to pump the breaks and go for a walk before doing so. If you’re not careful in your response, you may be violating HIPAA’s rules and regulations.

Here is a strategy for responding to a negative review without violating HIPAA rules and regulations.

The Facts

The Health Insurance Portability and Accountability Act (HIPAA) is a governing set of laws for medical professionals that helps to protect the rights of the patients. However, it’s not always clear on how doctors and medical practices are supposed to protect their reputation when it is being criticized or even attacked online.

We understand that 84% of individuals place the same trust in online reviews as if they are coming from a close friend or family member. So why wouldn’t protect your image at all costs?!

The issue with responding to a review is that, according to HIPAA, you’re...

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Daniel Brophy's picture
January 16, 2019

5 ways to marketing your practice via facebook messengerIf you were to make a list of the top forecasted marketing trends in 2019, Facebook Messenger marketing would definitely make the cut.

Currently, some 1.3 billion people use Messenger every month! This fact highlights just how it important it is for businesses to be active and engaged on their Facebook page. Online users message brands to inquire about products and services, schedule and hours, or to give feedback and/or receive support for previous purchases and experiences.

By neglecting your Messenger inbox, you may not only be missing out on tremendous marketing opportunities, but you also risk upsetting your existing audience. Now I will share with you 5 ways you can leverage Messenger to delight your customers and grow your practice!

1. Be Active and Responsive in Your Messenger Inbox

The first, most obvious way to utilize Messenger as part of your social media marketing strategy is to be present and ready to respond to all incoming messages promptly. Facebook is the focus of this article, but if you are...

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Samuel Solis's picture
January 11, 2019

Every website is going to be somewhat different and unique not only to the business it represents but also to the audience that it serves. However, there are a few standard features that every website should have in order to do three main things:

  • Inform users with great content
  • Engage users with images of your business
  • Get business by generating leads

Provide Useful and Unique Information

If you’ve done any research on how to approach digital marketing and websites, you’ve probably heard the phrase “content is king.” This statement is true: A website is essentially a container for information regarding your business, how to contact your office and what makes your business better or different than others like it.

For our legal and medical clients, it’s not only important to detail the types of cases you take and procedures you perform but also your expertise. A recent Google algorithm update made the onsite and offsite E-A-T (Expertise, Authority, Trust) of medical and legal providers more important for search engine rankings than before.

Blog Authorship Example

For your onsite content, this means providing...

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Bill Fukui's picture
January 01, 2019

Happy New Year! 

I wish you and your practice a happy and prosperous 2019!

However, my well wishes alone will have little impact on your results for the coming year, so we will continue to share marketing insights and provide hands-on recommendations to those that reach out.

2019 A Changing Consumer Market

Unlike planning in recent years, one important element that your 2019 marketing plans need to address is a volatile financial market. Many consumer-driven, professional service provider industries are impacted by major and longer lasting swings in the financial market and shifts in consumer confidence. 2018, particularly the last quarter, saw significant drops in both. This has created rising concerns about the economy as a whole.

Although this does not mean we are heading for another recession, practices would be wise to incorporate this into their marketing plans and strategies to ensure growth in 2019, regardless of what happens on Wall Street.

For instance, in 2007, most plastic surgery practices were overflowing with prosperity and did not see or prepare for changes that were happening in the economy. Within a year, many plastic surgery practice were hit hard as the industry saw all...

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