By Adriana Santiago, Internet Marketing Consultant
It’s no secret that content marketing is valuable for the success of your marketing efforts. High-quality content adds value to your website, delivers more traffic, keeps audiences engaged and persuades them to take a particular action.
Content not only is integral in establishing your brand and delivering the right messages to your audience, but it also has a key impact on your SEO strategy because new content allows your website to rank for a more diverse set of search queries that corresponds to actual consumer searches. As search engines get smarter, high-quality content is one of the key components they look for.
For this reason, we see millions of businesses creating and publishing various forms of content marketing every day: