By Bill Fukui, Director of Sales & Marketing
As your practice invests more money into more Internet marketing opportunities, the website plays an increasingly important role. Chances are, you pay much closer attention to the look, content, and performance of the website than before, and continually invest more time and money into it.
Not too long ago, the primary goal for your website was simply to convert it into a “responsive” design that is mobile-friendly.
Today, mobile-friendly alone isn’t enough. Your website needs to perform in more ways. It needs to be secure (HTTPS). It needs to be faster loading. It needs to promote your brand. It needs to be search engine optimized.
Most importantly, it needs to engage visitors and convert prospects into quality leads.