Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

June 09, 2018

Facebook Clear History-Plastic Surgery, Law Firm, Dental SEOFacebook’s user privacy issues and recent announcement of its upcoming feature, Clear History, (which will allow you to delete personal data from your Facebook account) has sent shockwaves through the social media advertising world. It will also have an impact on the importance of organic SEO for direct-to-consumer marketers like you.

“Facebook is trying to distract attention from all the bad press about how it shared private user data with other companies and potentially malicious actors,” says Page 1 Solutions owner, Dan Goldstein, who was recently published in Search Engine Watch

“Clear History may help some users protect their private data and, to the extent that it does, it may be a win for savvy marketers who have effectively used search engine optimization to market and promote their businesses.”

If you are investing in social media advertising, or SEO, I encourage you to read Dan's full article...

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June 06, 2018

A challenge that many of our clients face is not just generating leads, but converting better leads that turn into paying clients. One of the most effective ways to solve this problem is through inbound marketing. Unlike traditional outbound marketing techniques, inbound marketing focuses on attracting customers who have already expressed an interest in your product or service and using informative, trustworthy content to convert them into legitimate leads.

Interested in how inbound marketing can benefit your practice? Learn more about the purpose and advantages of inbound marketing by watching the short video below, or contact Page 1 Solutions at 800-368-9910.

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May 29, 2018

This month, we are pleased to recognize Dr. Shaun Patel of Miami Skin & Vein as Page 1 Solutions’ Client of the Month!

Dr. Patel is relatively new client whose website was designed by Page 1 Solutions and launched on December 1, 2017. In just 6 short months, Dr. Patel has risen to the top of search rankings for his priority injectables terms, in part due to his continual engagement, enthusiasm for creating new written and video content, and his strong presence on social media.   

“Dr. Patel’s success with Page 1 is a testament to the power of collaboration. Outside of our monthly calls, Dr. Patel is quick to keep me updated on happenings not only in his practice, but in the industry as a whole. He is an innovator, and not afraid to try new strategies to launch his brand forward. Our open line of communication and collective brainstorming sessions have led to some great achievements in a very short time.”

Dr. Patel opened the...

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May 29, 2018

mobile-first web designHave you just opened a practice and need a website created? Do you have an existing website that needs some updates? If you are looking to develop a website in the near future, you need to understand the importance of mobile-first Web design.

What Is Mobile-First?

A mobile-first approach to Web design is exactly what it sounds like – designing for the smallest screen and then expanding features for larger tablet and desktop views.

This is a new shift in focus from the previous best practice of responsive design that started with the ideal desktop design and scaled down to fit on mobile phones and devices. This type of responsive design adjusts in size to display a mobile-friendly site on a smartphone, but this does not mean it is optimized to meet the needs of mobile visitors. Many design elements, images, and functions that add interest and enhance the user experience on a desktop can crowd or complicate the experience on a mobile device.

The New Mobile Majority

Flipping the process to prioritize the needs from desktop to mobile is a result of the need to adapt to the changes of...

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May 24, 2018

I’m sure you’ve heard plenty of convincing reasons to switch over to an HTTPS site; the deadline to do so is quickly approaching. I’d like to add one more convincing reason to that list which specifically applies to clients in the medical field: HIPAA compliance.

The first requirement for medical websites that handle electronic Protected Health Information, or e-PHI, is to ensure that any sensitive medical information is encrypted as it travels from a user to a website and finally to a server. This is called Transmission Security:

Transmission Security. A covered entity must implement technical security measures that guard against unauthorized access to e-PHI that is being transmitted over an electronic network.”

How Our Websites Comply

Before the HTTPS requirement started picking up steam in the last year or so, Page 1 Solutions already implemented security features on our clients’ websites to protect the information submitted...

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May 24, 2018

If you are like most practices, your marketing efforts concentrate the majority of your attention, time, resources and money focusing on reaching more, higher-quality audiences.  Whether it is SEO, PPC, social media, display advertising or retargeting, practices primarily focus on simply reaching more target prospects.

Unfortunately, few invest the time to assess, track, test, and update their most important conversion asset: landing pages.

Although landing pages may appear to be rather simple, they are deceptively important in generating a profitable ROI.  Still, the majority of landing pages don’t follow “best practices” and continue to have high bounce rates and low conversion rates. Even more surprising, many practices that invest significant digital advertising dollars fail to use landing pages at all.

Sadly, most practices that choose to not utilize landing pages do so mainly to save a few dollars.  Yet, they are willing to see significantly larger PPC and display advertising dollars wasted, and...

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May 23, 2018

Love it or hate it, Twitter isn’t going anywhere anytime soon. Where else can you discover news and stories happening throughout the world in real-time, directly interact with brands, celebrities, and political figures, and openly share your thoughts with thousands, even millions of other people with just a few taps of your fingers?

Indeed, Twitter has forever changed the ways in which we communicate. For better or worse, it has interwoven itself into the very fabric of modern culture and taught us what it means to be ever-connected to people and businesses across the globe.

Twitter was one of the first major social media networks, launched in 2006. More than a decade later, it remains one of the most popular social platforms, with roughly 330 million monthly active users.

Whether it was among the creators' initial intentions or not, Twitter effectively became one of the most powerful marketing tools in existence. There is great value to be had in utilizing Twitter as...

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May 17, 2018

It may not surprise you to hear that when someone is looking to contact your practice, they are more than likely looking at your reviews. The reason is because these reviews hold a glimpse of the truth of how you handle your customer interactions.

The question is not only how you can gain more positive reviews, but when is the best time to ask for them and how. You want positive reviews, and the more of them the better. But there is a certain art to obtaining them: It requires you to be tactful, genuine and consistent in your efforts. Below you will find a few proven strategies to generate new positive reviews through good timing.

Focus on the Review Right Away.

I once worked with a lawyer who was a master of gaining reviews from his clients. Often times during our monthly calls, I’d be shocked that he received anywhere from 2-8 new reviews a month. As this isn’t easily accomplished, I asked what his secret was. He told me that with any case he took on, he would find a way to plant the seed of the client eventually leaving a review. The conversations where it came up varied depending on the topic, but it roughly would go something like this:

“I agree to take your case, and when we are able to get the settlement that I know we will, if you could leave me a review on Google, that’d...

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May 16, 2018

The personality of your practice guides and enhances so much of your digital marketing strategy. However, SEO and other campaigns often require technical skills that make it difficult for lawyers, doctors, and dentists to manage their own marketing.

Many marketing strategies require partnership with an experienced agency to succeed. But social media marketing has a lower barrier of entry, affording business owners the opportunity to connect with customers using their own voice on easy-to-use online platforms.

For all the many benefits of social media marketing on platforms like Facebook and Twitter, the connection between social media activity and SEO results can be difficult to see. Principals at Google contradict themselves on the connection between SEO and social media, but the consensus seems to be that a strong social media presence does correlate with better rankings.

Here’s a look at 5 DIY strategies to bolster your SEO results through social media marketing and management.

1....

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May 16, 2018

New data released by the Salesforce Shopping Index show mobile playing a central role in online retail. According to Salesforce, mobile users constituted 60% of all online shoppers in the first quarter of 2018, with desktop computer traffic tumbling below 50%.

Conversion rates among mobile users are also on the rise, growing nearly 15% early this year. With more than 40% of online purchases occurring on smartphones, retailers and service providers alike can’t afford to ignore the importance of serving mobile users.

At Page 1 Solutions, we already see that mobile traffic has overtaken desktop traffic on the majority of our clients’ websites. We’ve talked before about the importance of optimizing for mobile, rather than just relying on a “mobile-friendly” website, but the era of mobile-first has truly arrived.

View our original infographic below to see why you should invest in mobile-...

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