Page1Solutions Blog

Page1Solutions Company Blog

Internet Marketing for Attorneys, Surgeons, and Dentists

Shannon Doyle's picture
December 11, 2018

The Facebook and Instagram Feed once satisfied the hunger for social media that millions of users craved. Now, users have worked up a different appetite: for Stories. With a steady increase in usage over the years, it is safe to say that Stories are the future of social media marketing and advertising.

As user behavior changes on social media platforms, advertisers need to adapt to these changes in order to effectively deliver their marketing message to desired customers.

The Story Behind Stories

smartphone user taking picture of bookThe concept of stories first hit the market in September 2011 with the launch of Snapchat. Facebook hopped on the bandwagon in 2016, introducing Stories to Facebook and then to Instagram. Although Snapchat usage has decreased due to formatting issues with the app, Facebook and Instagram are still seeing a high volume of users participating in Stories – and project that usage will grow rapidly over the next few years.

Ad Age gave further insight into Stories usage, stating that, “There are one billion stories created across [the] family of apps everyday, with 400 million people viewing them...

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Christian Stack's picture
December 07, 2018

You have a website to promote your practice and the services you offer. It has pages about you and your practice areas, and it has blog posts. Other than thinking “Ugh, I have to write ANOTHER blog post?,” how much do you really think about the content on your site? The website for your practice lives and dies by the content on it. If you haven’t heard the term “Content is King,” you haven’t been paying attention!

Planning your content calendar for the coming year will take your practice marketing to the next level, give you an edge over your competition and take the stress out of coming up with content ideas throughout the year.

Why Build a Content Calendar?woman pinning a calendar on the wall

A well-planned content calendar is a tool that can be shared among your team members to plan all of your content marketing goals. It helps keep your team on the same page and working towards the same goals, as well as taking the guess work out of what your content topics will be.

Planning your content in calendar form as opposed to just a list of topics allows you to see how your content will be spaced throughout the year. This allows you to plan...

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Samuel Solis's picture
December 05, 2018

Last month we shared with you the great news that Page 1 Solutions was part of a select group of finalists in the Website category of the 2018 Content Marketing Awards. Today PR Daily announced the winners, and we are pleased to report that our website and content marketing for board-certified plastic surgeon Dr. Sacha Obaid was awarded an honorable mention.

Dr. Obaid is an outstanding marketing partner. He takes the initiative to brand his practice, North Texas Plastic Surgery, as a destination for cosmetic patients in the Dallas-Fort Worth area while consistently collaborating with our team members to take full advantage of innovative marketing tactics, including:

  • Schema optimization
  • Management of directories, backlinks, and "NAP" (name, address, phone number) listings
  • mobile website display for North Texas Plastic SurgeryOriginal, high-quality before-and-after photos
  • Database email marketing
  • Custom text, visual, and video content,...
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Jake Johnson's picture
November 29, 2018

There are many important factors for building a strong internet marketing strategy. Of those different elements, backlinking is an important one.

Often I am asked, “What is backlinking, and why do I need to do that?” Let’s take a dive into the importance of a backlink and how it can affect your internet marketing presence.

What Is a Backlink?

A backlink is an incoming link on another site that points back to your website. Search engines like Google reward websites with high-quality, relevant backlinks, ranking them higher in the search results.

Unfortunately, achieving a backlink isn’t a set-it-and-forget-it mentality. You will want to continually look to improve your backlink profile while trimming links that aren’t relevant or damaging to your brand.

Although elementary in the definition, earning backlinks can be a bit of a challenge. Often times, the process can be frustrating, time-consuming and taxing on your wallet. However, when done correctly, the ranking rewards and additional traffic that comes to your website is highly rewarding.

Why Are Backlinks Important?

Google has always placed a high value of importance on backlinking. Back in 2012, Google released a core algorithm update nicknamed Penguin. The goal of this algorithm update was to...

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Daniel Brophy's picture
November 28, 2018

what do our social media specialists do for our social clients

The social media landscape is always changing, but one thing hasn't changed: it remains a viable channel for marketing and growing your practice.

Social media platforms present a highly visible and accessible means for you to showcase what your practice and brand are all about. They allow you to connect with and grow your audience, and offer value to your existing and prospective client base.

When a strong foundation of an organic social media presence is combined with a cohesive paid ads strategy, you can drive relevant traffic to your website and even generate leads for relatively low cost.

I encourage you to learn more about the many ways in which social media can help you with all aspects of your marketing strategy!

So now that you understand the purpose and value of social media, and what it can achieve for your practice, let me share with you the many ways in which a Page 1 Solutions Social Media Specialist can help you to make the most of your social presence. I created this infographic that outlines exactly...

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Bill Fukui's picture
November 19, 2018

It is the time of year to start making digital marketing plans for 2019.  For many practices, that includes updating their website, or building a new one.  Because top performing websites require a significant investment of both money and time, planning is essential for budgeting and development.

I shared an article last year about planning your website update or redesign in 2018 that provided some strategies that are probably even more applicable today.  Some of them included:

  • How to incorporate Google Analytics data into your design strategy
  • Mobile optimization
  • Impact of logos
  • Sticky Navigation and calls to action, particularly on mobile]
  • Website speed (load times)

I recommend you print it.

Today, I want to share some additional strategies and suggestions to planning your website update or redesign for 2019. 

Beyond Google Analytics

Earlier, I recommended that you use data (Google Analytics) and identify what is...

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Noel Cantner's picture
November 16, 2018

overall results for long-form contentIn the digital marketing world, we’ve all heard the phrase content is king. While there are many different marketing channels your practice can utilize, there’s simply no way to take shortcuts with online content.

As Google’s algorithm gets smarter, it’s more difficult for web managers to manipulate their site to maintain optimal performance without uniquely written, high-quality content. Gone are the days of keyword stuffing and poorly written content that has your site ranking in the #1 SERP position.

In this article:

  1. Defining Long-Form Content
  2. Page 1 Solutions Case Study
  3. Content-Based Research & Data
  4. Ways to Present Content Online
  5. Using Varied Content Types
  6. Acquiring Rich Snippets
  7. Quality vs....
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Samuel Solis's picture
November 15, 2018

We are proud to announce that Page 1 Solutions is one of just 7 finalists (alongside such big names as Microsoft, State Street Bank, and Spectrum Health) in contention for the Website category of PR Daily's Content Marketing Awards! This recognition spotlights the website and multi-channel digital marketing campaign for our client Dr. Sacha Obaid.

tablet, desktop, and mobile website for Dr. Sacha Obaid - North Texas Plastic SurgeryDr. Obaid is a very involved client, and I'm proud to be his Internet Marketing Consultant. Here's a look at what we've done for his practice in just a little more than 1 year, as well as how we accomplished it (Hint: We did it for him, and we can do it for you, too!):

Background

A board-certified plastic surgeon, Dr. Obaid is the founder of North Texas Plastic Surgery. With offices at the time in Southlake and Plano, Texas, Dr. Obaid approached Page 1 Solutions with the objective of building his digital footprint in the Dallas area, with the ultimate goal of...

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Saralyn Ward's picture
November 07, 2018

Page 1 Solutions team photo outside marking start of springThere is one element to your marketing strategy that you probably don’t even realize is affecting your results. Or maybe you do know that it has an impact, but you don’t fully comprehend how much. It is one of the deciding factors in whether your marketing efforts catapult your business forward – creating broader brand awareness, driving more leads, and enhancing your reputation – or whether your efforts fall flat.

So what is that magic ingredient? Employee satisfaction.

Yes, you heard me right. Your employees have a direct impact on your business’ success.

Think of it this way: a happy employee will be your brand’s most vocal and most loyal ambassador. They are your sales team, and they are the keepers of your reputation. Take a read through online reviews, and note how many times reviewers state what they loved or loathed about their experience – you’ll notice how frequently the staff is mentioned.

Why Your Staff Is Crucial to Your Success

Employees have a vested interest in your company’s success, because the more successful the practice is, the more...

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Shannon Doyle's picture
November 05, 2018

There is a reason why light bulbs evolved from fire, why laptops evolved from desktops, and why cell phones evolved from landlines. The reason is technology, and the efficiency that is derived from using technology. 

This can be compared to how digital marketing has evolved from traditional marketing practices. Since we have access to computers and are communicating online, brands and companies need to adapt to digital marketing trends, specifically social media marketing. Companies that do not adapt will not survive in the modern day marketplace. 

Social media marketing is vital to forming brand awareness among segments of your target market. In North America alone, 89 percent of the population is online, with 77 percent of Americans using social media.

Forbes reports that “successfully reaching one’s target audience is no longer just putting out TV and print ads. These days, social media is the new arena of digital marketers, as 3.3 billion people are active social media users.”

So, as consumers...

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