For some time now, you have seen data and information about “long-tail keyword phrases” and conversational-types of searches. Yet, your SEO attention and activities continued to fixate on a handful or even one “holy grail” search phrase.
However, during this past Christmas season, you probably saw the Google Home commercial of a father reading a bedtime picture book to his daughter, who asks “how big is a blue whale?”
The key takeaway here is that Google shares insight on how consumers now search beyond one or two-word fragments.
What is Long Tail SEO?
Early in the days of SEO, fixating and focusing on a handful of high-priority keywords or phrases was the strategy and the measuring stick for a successful organic SEO campaign. For years, you may have obsessed over your static list of high-priority single keywords or short phrases and ranking report, never realizing the changes that have been occurring.
We can all agree that your target audience and how they use the Internet and search engines has changed pretty dramatically – see our past article on Google Trends’ search patterns.
Consumers are much savvier researching your services and comparing providers much differently today than they did just a few years ago. Technology, particularly mobile and voice recognition, as well as emerging online consumer resources have accelerated the changing landscape of SEO, search marketing, and how effective marketers approach and measure success.
Target Actual Traffic
Long tail SEO strategies starts with ongoing tracking and reporting of relevant searches that consumers are actually searching each month, not just a ranking report on a static list of search phrases you intuitively assumed were important years ago. In many cases, the majority of target keyword phrases on your list get searched very little, and many not at all which can create a false sense of success.
There are a number of online tools that can help you identify a broader range of actual relevant search activities, but you probably should start with Google Search Console. The key is to start targeting and focusing on searches that consumers actually do.
Long Tail Searches Can Target Higher Quality Visitors
In addition to making sure you are tracking searches that actually has search traffic, focusing on long tail SEO can also bring you higher quality traffic and prospects.
We all know that potential customers/clients/patients today ask much different questions that they did in years past. Many higher-quality leads tend to be more educated, sophisticated, and ask more detailed questions. If these are questions that prospects are asking you in person, it is more than likely that there are many others conducting these same searches, or similar ones online. Long tail SEO can not only attract higher quality traffic, it can also project you and your website as an authority on the subject or service long before they even contact you.
To help you get a better picture of how Long Tail SEO can give your Internet marketing and search marketing a fresh approach to market to today’s online consumer, I am sharing a useful infographic from Hittail (a long tail keyword phrase tool).
Rather than continually fixate on an old, static list of one or two-word search phrases, where you don’t know the volume or quality of searches for them, I recommend you start using higher quality traffic, leads and new customers as the measurement for your search marketing success. Isn’t that what you want in the end, regardless?
For more information and details on a long tail SEO strategy that may be effective for your practice, give us a call at 800-368-9910. Or email us.