Why Are Backlinks Important to SEO?

Internet Marketing for Attorneys, Surgeons, and Dentists

In today’s day and age, most people are familiar with SEO, or Search Engine Optimization. As everything continues to shift towards digital, so has the emphasis on doing what is necessary to make your website more visible within the search results pages.

When it comes to SEO, there are a number of moving pieces that will all contribute to the overall health and strength of your website. Having a solid backlink presence is one of the top ones.

In order to better understand what I am talking about here, I think it’s best to first describe what a backlink actually is: A backlink is essentially a hyperlink on another website that directs back to your website. 

Now that we have addressed what a backlink is, let’s talk about why they are important. Here is a breakdown of the top things you need to know:

Trust

In the eyes of the search engines (namely Google), your website is considered a “trustworthy” website by the number of relevant, reliable and quality backlinks it has pointed to it. The search engines will look more highly upon your website if other reputable websites are willing to direct to your domain with a link(s); in the eyes of search engine, your website has the right kind of quality and relevance if it earns these links.

Essentially, backlinks to your website are a signal to the search engines that other websites will attest for the quality of your content.

Quality over Quantity

The relevance of the inbound links to your site also helps determine the quality of the links. In the past, it was a fairly common technique to build up the quantity of your backlink presence by utilizing link farms. Link farms are essentially websites that have been created solely for creating backlinks. This is considered to be a “blackhat SEO” technique nowadays, and the best course of action to address this is to disavow any backlinks that are not relevant, reliable and high-quality.

To determine the quality of a backlink, the search engines will look at the content on your website and that of the site that is linking back to it. For example, if your website is related to personal injury law and is receiving a backlink from another website related to car accidents, then that would be considered a more relevant backlink than a backlink from a website on pet supplies.

The more relevant the linking website, the greater the quality of the link to your domain. The goal is to get as many quality backlinks as you can!

Traffic

Aside from all of the beneficial signals backlinks provide the search engines, there is also the value of the added and relevant traffic that these links can generate. Every high-quality backlink is an opportunity to drive engaged visitors to your website

In addition to the quality and relevance of backlinks, referral traffic from external links is a ranking signal in itself. If your link building efforts get users to access your website and engage with it, your rankings will generally see improvement!

How to Generate Backlinks

By now you can see the important role that backlinks play in SEO. The next question is: How do you go about generating these backlinks? There are a number of different ways to do this, all of which involve time and research to ensure the quality and relevance of the backlinks. Here are some ways to grow your backlink profile:

  • Directory listings: Listing your website on various local and industry-relevant online directories. 
    • Getting listed on some of these might involve a monthly or annual fee, but doing the proper research can help you determine what makes the most sense for your business.
  • Commenting on blogs: Locating relevant blogs and adding insights in the comment section (and a link back to your website featuring relevant information, of course).
  • Guest blogging: Write up content to be posted on third-party blogs. Be sure to include hyperlinks within the text linking back to your website.
  • Quality content: Having high-quality content on your website can entice others with relevant websites to link to your website.

Conclusion

Building up your backlink presence is very important for your SEO, which is why this should be a top priority in any businesses marketing strategy. Focusing consistent and ongoing efforts towards link building will help build your website’s equity and search rankings, thus driving more relevant traffic to your website.

To learn how Page 1 Solutions can help you improve you backlink presence, contact your Internet Marketing Consultant at 800-368-9910.

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