What's New in Cosmetic Practice Marketing?

Website Design and SEO for Plastic Surgeons

In late September 2018, we announced our acquisition of Strategic Edge Partners. This move benefits clients in the cosmetic practice industry by offering a one-stop marketing agency that offers everything from brand development (digital and physical) to website design and social media management.

Through our acquisition of Strategic Edge Partners, we’re now able to offer four new services to our clients: Loyalty Programs, Event Planning, Print Materials and On-Site Consulting. I’ll briefly go into what each new service offers and how it can fit into your marketing needs.

Loyalty Program

A patient loyalty program is all about offering your patients great value in return for their recurring business. For many patients, cosmetic treatment isn’t usually one-and-done. So, incentivising retention makes sense and is a key to increased and sustained revenue.

There is typically a 35% increase in plastic surgery and medspa sales with a patient loyalty program.

We’ve also come to find that the most successful loyalty programs are those that offer a variety of different procedures and non-surgical treatments. The size of the practice itself does not necessarily come into play; many smaller practices have found just as much success in implementing a loyalty program.

Work with our internet marketing consultants to develop all aspects of development, including:

  • Structure of the program, including pricing
  • Design for the loyalty program and print collateral
  • Promotion through digital marketing
  • Print ad materials
  • Social media marketing
  • Staff training
  • Promoting a launch event for the program

Event Planning

Hosting special events at your office is a great way to attract new patients while also engaging with your current clientele. There are a wide variety of events you can host:

  • Community mixers
  • Educational events
  • Patient appreciation events
  • And much more!

What all of these have in common is that they require extensive planning and promotion. That’s where we can help you get organized and complete a successful event.

The first step in event planning is to think of a theme. Then, start building your invitations, brochures and promotional fliers around the theme you’ve chosen. Once you have all of your assets designed and printed, the next step is to start filling up your guest list.

There are multiple strategies, both digital and print, that can help get your event solidified in people's calendars:

  • Email marketing
  • Social media posts and ads
  • Website announcements

Now that you’ve chosen your theme and have started to receive your RSVPs, it's time to develop the program for the event itself. This may include giveaways for the event itself, like:

  • Pens
  • T-shirts
  • Keychains
  • Flash drives
  • Water bottles

The purpose of these items is for your guests to take a little bit of the practice home with them. You can even use the gifts as a way to follow up with patients.

From concept to promotion to lead generation, we can help you develop an event that will make you and your patients happy.

Print and Promotional Materials

When business owners today think about investing in their marketing, it makes sense that the first assumption would be to invest in digital marketing, whether that be a website, an ad campaign or developing video. However, printed promotional material still has a very strong place in your office, as do materials to perform outreach campaigns via mail.

One of the goals with a branding campaign is to make sure the experience of the brand is consistent across various mediums like the internet, print and even assets like videos. With our experience in website design and balancing aesthetics with functionality, we can help translate your website design language into printed materials like:

  • Brochures and pamphlets
  • Print ads for magazines, newspapers and trade publications
  • Posters, banners and window displays

A benefit of partnering with a marketing company that has experience in print marketing is the relationship with good printers. Physical materials provide certain experiences that digital assets just don’t have, like the feel, weight and quality of the paper itself, so it’s very important and often forgotten that a high-quality printer is necessary to have high-quality results.

On-Site Consulting

Having to make significant investments in your digital marketing is almost a no-brainer if you want to remain competitive. However, increasing your leads and in-office consultations is pointless if you don’t have the right internal process in place to handle all the benefits of your marketing investment.

No other internet marketing agency brings as much in-practice expertise and frontline knowledge of cosmetic consumers as Page 1 Solutions. This is why we’re happy to offer on-site consulting for your cosmetic practice.

Our consultants look at all aspects of your practice, including:

  • Patient intake
  • Patient communication
  • Who handles each aspect of the patient experience
  • And more, depending on the size of your practice

After observing how your practice operates normally, we’ll give you feedback and recommendations for improvements. The goal isn’t to judge how you run your practice but to see what can be tweaked in order to get more patients and profits.

Many of our clients have wonderful staff members. One of the key pieces of this on-site consultation is to make sure that each employee is in a position to best use their skills, even it’s not the position they were hired for originally.

Conclusion

It’s clear that the recent acquisition of Strategic Edge Partners by Page 1 Solutions has already provided additional value for our clients via strategies that develop recurring income and ideally change patient behavior from one-stop shoppers to loyal customers. If you would like additional information on any of the new services or our established digital marketing options, please give us a call at 800-368-9910.

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