As a medical practitioner, a dentist, or an attorney, you might be wondering what the benefits are of having a blog on your website. You might be contemplating the idea of even having one at all.
The thought of writing purposeful content on a consistent basis may seem daunting. However, having a blog and writing insightful information about your practice and the services that you offer is one of the most important things you can do in order to validate your credibility, as well as help with your search engine optimization efforts.
So, what are the key elements to writing effective blog posts? I want to put an emphasis not only on the content itself, but how it is laid out for your website visitors.
Answer Questions That People in Your Area Are Asking
Utilize online platforms that allow you to do keyword/query data research to see the most common questions that people in you area are asking that pertain to the services you offer. Then, write blog posts specifically answering those questions.
You can also take advantage of your current clients/patients by listening to their concerns/questions at consultations or when they originally inquire. More likely than not, you’ll see a trend of common questions or concerns amongst your current clients/patients. These conversations make for excellent topics and quality content.
How Should I Title My Blog Posts?
Keep your blog titles simple! Don’t try to get too creative with it; we don’t want people to have to think too hard about what your blog is about. When your blog posts show up in Google search, we want your title to stand out and be as easy to understand as possible in the midst of all of the other search results. If you are answering a common question with your blog, then make sure people know by titling your post with that exact question.
Subheadings Improve Readability as Well as SEO
Breaking your blog content out into sections makes it much easier for readers to follow along and stay engaged. If your reader is a “skimmer”, they will be more likely to stay on your blog if they can pinpoint right away what section of the content they are most interested in.
This will keep visitors on your website. The more time users spend on your website, the more likely Google is to view you as a credible source, therefore improving your dental SEO, medical SEO, ophghalmology SEO, or legal website SEO.
Use Language That Makes Sense
When people are researching online for attorneys, medical practitioners, and dentists, they might not necessarily know what to even ask or search. People know what they want, but it’s up to you to lead them in the right direction with your content. Do not use legal or medical jargon in the hopes of sounding professional and credible. People just need simple information and informative content.
What Is a Meta Description
One of the best things you can do for your medical, dental, or legal blog is to really take the time to think about your meta descriptions. The meta description is the snippet Google displays in the search results. If you do not take the time to write a custom description, Google will grab the first sentence or two (or the most relevant text) from your blog post – which, as you can imagine, may not always be the best option.
Your Blog Needs a Call to Action
So you’ve done all this work to put together a strong, informative blog. Now, let’s make sure the people who read it take some action! You need to present a certain sense of urgency to make people want to act NOW.
Highlight your specials/promotions in all of your blog posts, or anything to get people enticed. Always include a link to your contact page or a click-to-call option so people will be more likely to contact you.
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