Website Design Digest: Ophthalmology – October 2017

Website Design and SEO for LASIK Surgeons and Ophthalmologists

By Adam Rowan, Content Specialist

Modern websites are an interactive experience designed to fit multiple sizes of screens. Kirk Eye Center implemented both dynamic visuals and mobile-friendliness to create a new online experience for ophthalmology patients.

Let's see how intuitive functionality and an engaging aesthetic make the website for this eye care practice pop.

Kirk Eye Center

Now in its third generation of ophthalmologists, the Kirk family of eye doctors has a long history of caring for patients in the Greater Chicago area, including River Forest, Gurnee and Oak Park. The Kirks and associate doctors prominently appear in a slider section on the home page, giving visitors an opportunity to get to know the family before scheduling an appointment. Drs. Kent Kirk, Scott Kirk and Tyler Kirk answer questions about LASIK, blade-free cataract surgery and other advanced procedures in a series of original videos.

Patients also feature in these video galleries to share how vision correction and eye surgery at Kirk Eye Center has changed their lives. In many cases, the videos include footage of patients doing the activities they love, illustrating how healthy eyes and keen sight act as gateways to a better life.

Video galleries, procedure content and patient information are all organized intuitively in the main menu. The navigation design takes its inspiration from mobile surfing, bringing the desktop experience close to what users on smartphones and tablets see. Another mobile-friendly feature is the series of colorful blocks that highlight the services at Kirk Eye Center, from exams, glasses and contacts to cosmetic treatments like BOTOX. Simply by scrolling, visitors can get a sense of the options available at the practice, watch original videos, access custom content and then contact either Northern Illinois office to schedule an appointment.

The Chicago skyline is iconic, and it provides a memorable welcome to prospective patients first finding Kirk Eye Center online. Visit today to see the new website design.