Website Design Digest: Dental – June 2018

Website Design and SEO for Dentists

Having a smile you're proud of is about more than just good looks. Dr. Ryan Clancy knows that a beautiful smile can change the way patients see themselves, the way they look at life, and how others see them. These are the reasons that Dr. Clancy makes comprehensive care the core mission of his Boston-area dental practice.

Dr. Clancy has been a client of Page 1 Solutions for several years. He recently collaborated with us on a redesign of his practice website that emphasizes original photography and video assets. Let's see how these custom visuals enhance his online presence:

Cosmetic & Esthetic Dentistry

Cosmetic dentistry takes many different forms. The before-and-after gallery showcases a wide range of cosmetic options, such as porcelain veneers, smile makeovers, and Invisalign treatment, alongside comprehensive options such as dental implants, TMJ therapy, and laser dentistry for gum disease.

Dr. Clancy emphasizes patient education so he can ensure that his patients understand their full spectrum of options. The new website emphasizes a digital component of patient education with the FAQ videos, in which the dentist answers common questions and discusses treatment options in a digestible, engaging format.

Satisfied patients appear on camera to deliver video testimonials of their experience at Cosmetic & Esthetic Dentistry. According to online reviews, an astonishing 95% of patients report that they would refer family and friends to Dr. Clancy and his team. The new website provides proof of this enthusiasm through multiple types of content.

Boston is a dynamic city. In order to provide optimal service to a patient population that finds its dentists through smartphones rather than desktop browsing, Dr. Clancy invested in a mobile-first website design. The new website uses the space constraints of mobile browsing as a creative asset, providing visitors on small and standard screens alike with an engaging and intuitive user experience.

Located in Medford, Massachusetts, Cosmetic & Esthetic Dentistry serves Cambridge, Malden, Somerville, and all of Greater Boston. Discover the redesigned website by visiting today.