Website Design Digest: Cosmetic – August 2017

Website Design and SEO for Plastic Surgeons

More and more users are gravitating to mobile devices when they surf the Internet and search for services online. Mobile-first website design strives to present a robust user experience on any platform, with special attention paid to the growing audience on smartphones and tablets.

Dr. Reza Tirgari of Avalon Lipo & Aesthetics made mobile-first design a priority for his new website. Let's look at how this philosophy informs the look and feel of the site for his leading cosmetic practice.

Avalon Lipo & Aesthetics

Pinned unobtrusively at the upper right corner of the site, the menu adopts the format used on mobile devices to provide a seamless experience for users on tablets and smartphones, as well as desktop computers. The menu contains expandable sections providing intuitive access to the cosmetic surgery procedures Dr. Tirgari performs, the types of liposuction at the practice and more.

Also included in the menu are galleries featuring patient testimonials and before-and-after photos. The images demonstrate the fat-shedding effects of liposuction on the stomach, back, neck and other areas of the body.

Graphics linking to these galleries also appear on every page of the site, accompanied by calls-to-action (CTAs) encouraging users to read nearly 40 5-star reviews for Avalon Lipo & Aesthetics on Yelp and discover special offers on liposuction.

Liposuction is a specialized cosmetic surgery procedure, and Dr. Tirgari prides himself on embracing innovative techniques. Visitors to the website can click the CTA linking to his bio page for information on Dr. Tirgari's background, including his direct training with the creator of the tumescent liposuction procedure and multiple certifications in cosmetic procedures.

Avalon Lipo & Aesthetics has offices in San Diego and Carlsbad, California. Learn more about Dr. Tirgari and his leading liposuction practice at