Web Design Digest: Legal – September 2016

Website Design and SEO for Attorneys and Law Firms

Longtime client Duncan Firm lives by a simple but powerful maxim: "Compassion for People, Passion for Justice." During its website redesign, this Arkansas legal practice made it a goal to highlight the personal connection the attorneys and staff strive to forge with injured people.

Here is a look at how the new custom redesign communicates the Duncan Firm's identity.

Duncan Firm, P.A.

Custom photography features prominently throughout the redesigned Duncan Firm website. Images of the attorneys, staff, and their office appear in multiple key locations.

This theme begins with the dramatic outdoor shot of the firm's Little Rock headquarters that adorns the home page. Banners on the internal pages take users inside the office, highlighting the team who represents and works on behalf of personal injury plaintiffs. The "Who We Are" section of the home page offers visitors brief bios of the team members and the opportunity to click and learn more about their backgrounds.

The home page also spotlights some of the major cases Duncan Firm accepts. These next-step graphics use high-quality photos and custom text to draw the eye to select practice areas, explain briefly how the firm can help injured people in the scenarios, then direct them to more specific information.

Duncan Firm introduces a dynamic visual element to the redesigned website via the video section on each page. Titled "How We Do What We Do," this element introduces the firm's custom video library, including client testimonials, media coverage, a look at the practice's injury and accident investigation process, and advertisements featuring founder Phillip Duncan.

Verdicts and settlements are a key element of any legal website design. Duncan Firm used the redesign as an opportunity to transform information generally comprising just numbers into a visual focal point for the site. Headlining the Jury Verdicts section are three custom images showing the attorneys at the firm collaborating together. Below these pictures are custom text discussing the cases in which Duncan Firm achieved multi-million-dollar victories for clients, while sandwiched in between is the eye-popping figure.

Check out the redesigned Duncan Firm website to see how custom imagery can enhance the online aesthetic for any legal practice: http://www.duncanfirm.com/.

By Adam Rowan, Content Specialist, Page 1 Solutions