Relating to clients is crucial for effectively marketing any law firm. Injury attorney Christopher W. Jeffress in Boulder, Colorado, makes the rapport he builds with clients an integral part in both the design and messaging of his new website.
Let's have a look at what defines the online aesthetic for Jeffress Law:
Christopher Jeffress enjoys many of the same outdoor activities that his clients do, including riding motorcycles and snowboarding the Colorado slopes. Custom photography on the Jeffress Law website features the principal attorney standing with his motorcycle in front of a backdrop comprising the eye-catching Flatirons, as well as Mr. Jeffress interacting with clients.
Accompanying the photos in each banner is a phrase representing the firm's philosophy of personalized, compassionate service to clients. Many aspects of the website also serve clients and prospective clients by providing a seamless user experience.
Notable elements on the home page of the website include a practice areas field containing links, next-step graphics, and brief descriptions of some of the leading types of personal injury claims accepted by Jeffress Law, as well as special sections highlighting verdicts the firm has achieved and reviews from satisfied clients. A bio for Mr. Jeffress briefly describes his background along with four key factors that define his dedication to serving clients.
Each of these sections is accented with a splash of color. Another color that dominates the site is the plethora of tones that make up the mountain landscape of Northern Colorado, which is incorporated into the design through the form inviting users to contact Jeffress Law.
Check out the new Jeffress Law website today by visiting http://www.jeffresslaw.com/.
By Adam Rowan, Content Specialist, Page 1 Solutions