Results – they drive the marketing of every dental practice, and they are among the foremost factors patients take into account when choosing a provider who can enhance their smiles. Last month three of our dental clients debuted eye-catching new Web designs that highlight spectacular smile results in a comfortable, modern online environment.
Here's a look at the new designs for these dental practice websites:
Robert M. Davis, DDS & Associates
Dr. Robert Davis introduces himself to visitors on his new website through custom photography. Images of Dr. Davis in his office and treating patients – adults and children – showcase the soothing atmosphere of the practice.
The relaxing feel of the site is also evident in the color scheme. Rich earth tones define the borders while splashes of blue draw attention to key features.
One of these key features is the Before & After Gallery, which contains high-quality photos of patients who chose Dr. Davis to perform cosmetic and restorative treatments. With a single click, users can open each set of images in a lightbox to get a closer look, or scroll between photos.
Other standout elements include calls-to-action (CTA) directing users toward individual practice area pages, as well as sections containing a list of services, reviews, and specials for new and current patients. Users who want to read about Dr. Davis' background can access a brief bio on the home page and click through to a more extensive profile.
Dr. Robert Davis operates three dental offices in the Kansas City area of Missouri. Visit his new practice website at: http://www.robdavisdds.com/.
Heather F. Fleschler, DDS, FAGD, LVIF
The taglines on the banners of Dr. Heather Fleschler's new website espouse a simple but powerful practice philosophy: "Exceptional Dentistry – Exceptional Care." Both of these tenets are on full display in the site's Before & After Photos section.
Divided by procedure type, each gallery presents one or more photos demonstrating the results patients achieved after visiting Dr. Fleschler. The selection of pictures includes different angles – from closeups of the patient's smile to a view of the interior of the mouth – to highlight the changes.
Users accessing the home page can find a number of helpful design elements that form attention-grabbing pathways into the site while complementing the sophisticated aesthetic.
Next-step graphics provide a sample of the range of services Dr. Fleschler offers, from general dental care to cosmetic procedures to treatment for sleep apnea and problems stemming from jaw joint pain and misalignment. Dr. Fleschler is passionate about continuing education, and a digestible "Meet the Dentist" section explains how her extensive training enhances the care options at the practice.
Another prominent element of the new design is a CTA drawing attention to patient reviews. Appearing on every page of the website, the block quote from a satisfied patient stands out even more due to a border pattern consisting of the practice's elegant logo.
Dr. Heather Fleschler is a Houston native who serves patients in multiple areas of her home city. Check out her new practice website at http://www.drfleschler.com/ today.
The Office of Doctor Bellisario
The practice website for Dr. Jeffrey Bellisario expertly balances color. Juxtaposing tranquil blues and dark grays with a vivid mix of hues in the banners and CTAs, visitors who navigate the site will enjoy a sumptuous visual experience.
The portion of the site into which many users will sink their teeth is the before-and-after landing page. Next-step graphics draw the eye to procedure-specific galleries encompassing a diverse range of patients.
The home page adopts the same CTA style to provide a convenient overview of key services offered by Dr. Bellisario. Visitors can read about the dentist in a special section lower on the page, as well as see what patients have to say in a site-wide reviews block.
Users can also see what patients see by accessing the Office Tour page. A series of high-quality images walks the visitor through the experience of stepping inside The Office of Doctor Bellisario, from the lobby to the waiting room to the exam room.
Dr. Bellisario has won a number of Top Doctor accolades from publications in the Main Line region of Pennsylvania. These awards are featured throughout the site in an interactive slider. With a click of the mouse or the swipe of the screen, visitors can see the multiple years of accolades.
Find out how The Office of Doctor Bellisario implemented “Tomorrow's Technology” to reimagine the practice website: http://www.drbellisario.com/.
By Adam Rowan, Content Specialist, Page 1 Solutions