Web Design Digest: Cosmetic – February 2017

Website Design and SEO for Plastic Surgeons

By Adam Rowan, Content Specialist

Art and science are the cornerstones of both of the cosmetic practices debuting new website designs this month. In redesigning these websites, team members at Page 1 Solutions worked with each client to create an engaging online presence that combines patient education, an exceptional aesthetic and mobile-friendliness.

Read on to find out how each of these values informed the stunning website redesigns for two of our cosmetic clients. 

Desert Hills Plastic Surgery Center

Website Redesign for Desert Hills Plastic Surgery CenterBoard-certified plastic surgeon Dr. Hayley Brown makes “Revealing the Real You” the focus of every procedure at her Las Vegas-area practice. Her website redesign emphasizes this message in the home page banner and imagery throughout the site.

Prospective patients can see real results by perusing before-and-after images. Each gallery is organized by the site of surgery and procedure type, with details exploring the patient's characteristics and the treatment she or he received.

Other aspects of the website design keep the user experience real by spotlighting the people at the practice. Dr. Brown herself features prominently in design sections throughout the site, as do photos of the team and the office. Custom videos provide additional opportunities for users to get to know Desert Hills Plastic Surgery Center, from FAQs answered by Dr. Brown to patient testimonials to time-lapse footage of plastic surgery procedures.

Comments from actual patients are also a highlight of the new website design. They appear in a rotating slider on the home page and an eye-catching CTA on every page of the website, as well as in several galleries encompassing video content, handwritten notes and online reviews.

Dr. Hayley Brown is proud to announce that the Desert Hills Plastic Surgery Center website “got some work done.” See for yourself at https://www.deserthillsplasticsurgery.com/.

JUVA Skin & Laser Center

Mobile Responsive Website Redesign for JUVA Skin & Laser CenterDr. Bruce Katz, director of JUVA Skin & Laser Center and board-certified dermatologist, is a longtime subject of international acclaim for his dual emphasis on aesthetic beauty and proven, innovative medical care. With the recent redesign of the JUVA Center website, both of these celebrated aspects of the practice take center stage.

The new home page acts as a staging area for a wide variety of information. Video and print media galleries highlight the coverage Dr. Katz and JUVA have received, while next-step graphics highlight the center's regularly updated specials, events, extensive patient resources and more.

Many of these CTAs appear to users throughout the site. Combined with intuitive, mobile-friendly menus, the structure of the website provides an elegant solution to any user's needs, from finding information about cosmetic concerns to the right treatment and how JUVA Skin & Laser Center can help.

Visuals often say much more than words. Visitors can look through before-and-after galleries for a number of different body sculpting procedures and face and neck treatments for medical conditions and cosmetic complaints. The user-friendly lightbox feature makes it easy to see many results at a glance.

Visit https://www.juvaskin.com/ to see how Dr. Katz's spirit of innovation and excellence come to life on the redesigned website for JUVA Skin & Laser Center.