By Maarit Kaaihue, Creative Director
You've selected a website design that perfectly represents your practice online. The site contains photos of your staff and your office, the color scheme reflects your real-world location and the imagery connects with users and emphasizes your priority practice areas.
But how does all this generate leads?
At Page 1 Solutions, we design websites that prioritize beautiful aesthetics and functionality that emphasizes conversions. During the design process, you likely spoke with us about options for turning the average user into a viable lead. Here is a refresher on the 5 biggest ways our website designs drive leads:
- Prominent phone number: We recognize that a phone call affords your staff the best opportunity to listen to a potential client's needs and take action. Our call tracking numbers appear in places throughout the design. They can even change based on whether a visitor accessed your site directly or from a search engine.
- Contact forms: In addition to a dedicated Contact Us page, your site contains forms on virtually every page. These forms stand out without overwhelming the design, and they provide a direct line to your practice for users who prefer to state their needs via email.
- Chat agents. The popularity of online chat is growing. Our websites feature chat options that catch the eye without interrupting the user experience. Like embedded forms, they provide visitors an opportunity to reach your practice online from anywhere on your website.
- Inbound marketing calls-to-action (CTAs): Not every prospective client will make contact on their first visit to your website. Some visitors might be gathering information in the early stages of the buyer's journey, while others simply need more time to make a decision. By implementing custom CTAs on your priority practice area pages and linking them to landing pages where the user can enter their email address in exchange for premium downloadable content, you can add not-quite-ready prospects to your online marketing database and cultivate their business through followup emails that broaden their knowledge of your service – not to mention their perspective of your practice as an authority.
- Practice area CTAs: High-profile locations like your banner, galleries and website footer aren't just places where our designers can brand your practice. These and other sections can also double as lead generation tools that direct visitors to information about the services you offer and entice users with one or even all of the tools discussed above.
In this video, my colleague on the Page 1 Solutions Onboarding Team Adam Rowan describes the benefits of online chat:
Your practice website is an online extension of your brand. Page 1 Solutions understands this, and our team is excited to help each of our clients find the best way to communicate their unique identity with a functional and attractive website design.
Are you looking to design a new practice website or redesign your current site to reflect your brand and drive more leads? Contact Page 1 Solutions by calling 800-368-9910 today for a free evaluation of your website and online marketing strategies.