You’ve recently updated – maybe even completely redesigned – your website. Traffic to your site is up, but leads don’t seem to follow. No new leads = no new client acquisition.
Here are five ways to determine if your website is as user-friendly as you think it is.
1. Less Isn’t Always More
Digital trends will ebb and flow with time when it comes to which is better: providing comprehensively rich content or simply keeping it short and sweet. Unfortunately, your website is not immune to this shift. The safest bet is to strike a balance somewhere in the middle.
Don’t saturate your pages with blocks and blocks of text. Add video content and imagery in between two to three blocks of text for a visually appealing equilibrium of information. At the very least, your user will touch on the interactive content, increasing your session duration and providing more opportunity for clicking through.
2. Anticipate Their Needs
Today’s user is traveling to your site via a smattering of electronic devices. Whatever that device may be – whether it’s a desktop computer, tablet, or phone – make sure their experience is as consistent as possible.
Look into your page load speeds – are they slower on a mobile view? Sometimes a user’s web connection may be slow – is there enough attention-grabbing content at the top of each page to keep a user waiting? Assume that they will not scroll through the page or wait for it to fully load, and make sure whatever version of the page they do see leaves an impression.
Learn about mobile-first website design for your practice:
- Website design for plastic surgeons, med spas, and doctors providing cosmetic services
- Website design for attorneys and law firms
- Website design for dentists
- Website design for LASIK surgeons and ophthalmologists
3. Analyze Your Flow
Fully optimized websites are like the major highways of the internet; they are easy to navigate from point A to point B. If your users cannot predict the flow of traffic, it’s unlikely they will get to their destination.
Using Google Analytics to determine what your most commonly traveled roads are, determine if users are taking the best route. If there is a better one out there, figure out how to redirect users in an obvious way. This might involve combining content from two or more pages onto one, adding subheads for easier navigation, or introducing clickable icons for easy shortcuts.
4. Earn Backlinks
Your visibility on the internet is only as good as your digital referral network: backlinks. Think of your backlinks as seeds; the more you plant, the more chances there are for users to find you and for your online presence to grow.
Backlinks can be hyperlinks, clickable images, banners, or icons on authoritative domains that point back to your website. Associating your website with other well-known organizations can also increase your overall brand recognition and help legitimize your scope of practice.
5. Listen Up!
The users visiting your website are the driving factor behind your digital marketing and lead generation success. The best way to remain user-centric is to add a chat function on your website that allows users to ask questions and provide feedback. Practice same-day communication with users and encourage them to review your services. Then, take their honest opinions into consideration.
Sometimes what doesn’t make perfect sense to you will make perfect sense to your target demographic. Look for trends in feedback, and implement changes to your website to accommodate.
Users that find your website easy to maneuver are more likely to return and even more likely to engage with your site. Following these basic steps will make your website a more appealing platform for users. However, these channels are evolving all the time.
A great way to stay one step ahead of the curve is to enlist the guidance of an internet marketing agency. Contact Page 1 Solutions online or at 303-233-3886 for a free analysis of your website and marketing.