Video is essential in any marketing strategy for brand exposure and search engine optimization. This engaging content is the most interesting way to show and tell your story, answer questions from your clients or patients, or promote a new event, service, or discount offer.
If you'd like to learn more about the benefits of video marketing and how to get started, read my blog Video Blogs: Should You Hire Help or Do It Yourself?
When you invest a lot of time, resources, and money into planning a video shoot, you want to make sure you're prepared so that you get the best results. Depending on your personality and previous experience, you may have different strengths and areas of concern. Some people love the spotlight and shine on camera, and some of us sweat just thinking about it. The good news is that anyone can do it with a few simple tips and some practice!
Just like a photo shoot, you want to make sure you look your best during a video shoot. When you look and feel great on camera, your audience will be able to focus on what you're saying (and not your wrinkled shirt). Remember to give yourself ample time to get ready. If you're nervous or anxious, you don't want to worry about time and add running late to your stress!
- Style your hair and make sure to bring some product or hair spray with you to easily fix flyaways during your shoot. If you wear makeup, consider adding a bit more than usual, as the bright lights can wash out your face. Bring a small bag of powdered foundation, blush, and lipstick for touch ups. To reduce distracting shine on your face, a few sweeps of matte powder is recommended for everyone.
- It's tempting to wear your favorite shirt, but consider what will look best on video. Light colors can look dull and small patterns are hard to see and can look blurry (plaid, stripes, dots, paisley, etc.). White is too bright under lights and overexposes highlights, creating too much contrast. Beware that black can accentuate shadows on your face. Keep it simple with a well-fitted shirt in a deep color or flattering jewel tone. Long sleeves are the most flattering for arms, unless you have a physique you want to show off!
- As for accessories, wear minimal jewelry or one statement piece. You don't want to take attention away from your face. If you wear glasses and are getting glare on the lenses, try bringing them up higher on your ears and tipping them down; the angle will remove it.
- You or your videographer should tidy up the area of the shoot, removing anything that would be distracting. By keeping the background simple and neat, you'll help keep your viewer's attention on you and not wandering around your room.
Similar to giving a presentation, you will feel better about your video shoot if you know your material well. Make a list of your video topics and talking points ahead of time and spend time practicing.
- Ask a friend of family member to ask you about the topics and tell them about it like you would talk to your client or patient. If you don't have a helper or prefer to prepare in private, you can record yourself with your phone's video camera. No one will ever have to see this, but it's a way to simulate the real shoot so you can get comfortable speaking to a camera and not being able to check your notes. You'll learn ahead of the actual shoot what trips you up so you can smooth it out.
- Watch videos and get inspired! Looking at examples can give you ideas on how you want to sit or stand and your preferences for energy level, tone, facial expressions, and your conversational tone. Will you have a signature greeting or sign-off? What will you do with your hands? Do a little research so you have a rough plan.
- Take it seriously, but have fun -- it will show! Being well-prepared doesn't mean you'll get everything perfect, but it does mean that you'll seem more comfortable and hopefully be able to smile while you're doing it.
If you are shooting first thing in the morning, give yourself plenty of time to wake up and warm up your voice. You want to sound like yourself and appear approachable and conversational. As you're getting ready at home, talk to your significant other, children, or pets until your morning voice wears off.
- Minimize background noise in your location. Turn off your phone, unplug loud appliances, and let others know they need to be quiet in the area. It's amazing how far sounds travels, and it's better to eliminate it during the shoot than to try to edit it out later.
- It feels better to have a safety net, but don't rely on a teleprompter -- you'll say all the right words, but they'll lose all meaning. Don't become a robot. Talking to your audience is much more authentic and interesting.
- To keep your throat from getting dry and losing your voice, stay hydrated. Drink plenty of water the night before, and have water or hot tea nearby during your shoot. Listen to your volume and speed and adjust as necessary. You may have to speak up more than you normally do. Most of us have a tendency to speak faster when we're nervous. SLOW down so that your message is clear and doesn't feel rushed.
Wondering how many videos you should make? Read our blog How Often Should You Be Publishing New Videos?
I hope these tricks help you with your next video shoot. You'll get better and quicker each time you do it! Have any questions about shooting video or how to optimize the use of video marketing in your practice? Feel free to contact one of our consultants at (303) 233-3886 for recommendations.