Is your business on Instagram? This is a question that is probably coming up more and more in conversations with customers. Some businesses (shockingly) don’t know if they have one, some are not on it, but most are, becoming more aware of its importance and allocating efforts to be more active on it. For businesses that are not on Instagram, the common excuse is because they just do not want to learn how to manage another platform. In reality, Instagram is a platform that should not be ignored for any business out there looking to grow their overall exposure. In this blog post, I am going to detail why it is important for your business to not only be on Instagram, but to be active on it:
Marketing Visual Content
Unlike other social media platforms, Instagram is composed solely of photos and videos where text is completely optional. Including visual content in your posts can make them more attractive, engaging, relatable, and – most importantly – they can make your posts more memorable.
Exposure to the Masses
With monthly visitors reaching upwards of 1 billion, Instagram offers businesses of all kinds the ability to engage with a huge potential audience. Obviously the 1 billion monthly users are not all looking for your business, which is why the usage of relevant hashtags that your audience is searching for will help you target your posts and get them in front of the right people.
One thing to note is that overusing hashtags or using “banned” hashtags can actually have a negative impact on your strategy.
Engage with the Community
Engaging with your audience is important because the more you can engage with them, the more the relationship can grow into something long-term and profitable. Communicating and interacting with your audience will only help your business grow – and it can lead to conversions!
Ways to engage can be (but are not limited to) following the users who follow you, commenting on their posts, and starting conversations using your own hashtags that can inspire others to join in. The key is to not just post cool images and videos, but also actually show a genuine interest in the people taking the time to engage with and comment on your posts. Engaging with the community will help you build your own community.
Generate Engagement Resulting in Useful Feedback and Insights
Whether your business is on Instagram or not, people can still use this platform to voice their opinions on their experience with you. It is more important than ever to be aware of what is being said about your business on major social platforms. When customers leave feedback on Instagram and other websites, take this invaluable information and apply it for the better.
Do your competitors have a more robust Instagram following? By having an understanding of what your competitors are doing out there, you will be able to get an understanding of what others in your industry are doing and apply that to your own creative strategy. Following hashtags used by competitors can help you stay one step ahead of them.
Learn from Your Customers
Like most things advertising, you really will not know what kind of result or reaction you will get until you actually just do it. Instagram is a great outlet to learn more about your followers’ likes and dislikes based on their engagement with your page, the posts they seem to be more drawn to, etc. Once you see how followers interact with your content, you can better serve your audience while attracting more followers.
Drive Traffic to Your Website
Aside from all of the benefits I have detailed above for having an actual Instagram presence, there is the optimization benefit as well. Like other social media outlets, Instagram gives you the ability to provide a link back to your website; the more people following your profile, the more chances of traffic being driven to your website from this page. This results in more exposure AND the benefit of showing the search engines (like Google) that your website is relevant, potentially boosting your rankings.
Bottom line: If you are not allocating efforts towards Instagram, your business is really missing out. Building a profile and developing a group of followers on this and other popular social media platforms is one of the best ways to market and grow your business.
To learn how Page 1 Solutions can help you improve your social media presence, contact your Internet Marketing Consultant at 800-368-9910.