The Power of an Image: A closer look at Infographics

For Lawyers, Doctors, and Dentists

Page 1 Solutions -
November 1, 2013

It’s no secret that social media posts that contain an image get more engagement than posts made of text alone. In fact, photos get 53% more likes, 104% more comments and 84% more click-through than text-based posts. So it should be no surprise that infographics have become increasingly popular in the marketing world. Let’s take a closer look at what infographics are and how they can help your business achieve your marketing goals: 

The Basics of Infographics

An infographic is a visually engaging way to display data that doesn’t require a ton of reading. While they can help your business with your marketing efforts, they are meant to be informative rather than promotional; the content options are limitless.

Once one has been created, the image might look something like this:

The great thing about infographics is that they appeal to a large audience and can relay any type of data you want to share. If you find yourself struggling for content ideas, here are some examples:

· Legal: Car accident statistics, safety tips, most common type of personal injury, popular cars to drive, “how to” graphics

· Dental: Facts about brushing your teeth, foods that stain your teeth, history of dentistry, electric vs. manual toothbrushes, flossing tips

· Plastic Surgery: saline vs. silicone implants, how to choose an implant size, history of breast enhancement, facts about dermal fillers

Photo Engagement: How to get more “Likes”

As mentioned above, images get more engagement than text alone and infographics are a great way to mix things up on your social media pages. But how do you know when and how often to post them?

Generally, Thursday and Friday have about 20% more engagement than other days of the week but you also want to post when you know your audience will be online so it really depends on your specific audience demographic. It is also a good idea to mix up your postings so they aren't all images or all text so posting 2-3 infographics per month mixed in with other postsings is ideal. 

Once you’ve figured out your target audience, you will want to figure out the primary objective of posting an infographic. Do you want to tell people about a new study you did or want to make users aware of some new statistics? The possibilities are endless; just make sure your image is informative rather than promotional.

The Takeaway

With the shifting marketing sphere, it has become increasingly important to stay on top of the latest trends so your business won’t want to miss out on posting infographics. Not only can they help get you more exposure, they are also a good way to engage your audience in your brand.

If you have any questions or need help generating topic ideas, contact your IMC today!

~ By Kami York-Fiern, Social Media Marketer

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