Plastic Surgery SEO Facts
Not all plastic surgery SEO strategies are the same. In fact, some SEO tactics can even hurt your search engine positioning results. Here are a few common myths about search engine optimization, including positioning tactics to avoid.
Print this page when comparing providers, and ask how they get top search engine placements.
"You must pay search engines in order to secure first-page listings." Search engines do offer "sponsored" or paid listings. However, the most desirable listings are free "results" listings, which aren't for sale. Effective SEO for cosmetic surgeons secures these important listings.
"Optimization is placing lots of repetitive keywords in your website's meta tags." Adding lots of repetitive keywords into meta tags is called "keyword stuffing" and will eventually penalize your website on the search engines, or get it banned. Although strategic meta tags are part of a comprehensive SEO effort, it is only one part. Meta tags alone don't generate dominant 1st-page results.
"Hide a lot of keywords that visitors can't see, but search engine spiders or robots find." Using hidden or invisible text to trick the search engines is a dated and deceptive tactic. Most search engines can now detect it and it will jeopardize your website's listings.
"Create artificial doorway pages that immediately redirect visitors to your website once they try to visit them." Deceptive redirects are "bait and switch" tactics that try to fool the search engines and consumers. Again, use of deceptive doorway pages will hurt your plastic surgery website's listings in the long run.
"Frequently submit your website to the search engines so they find you." Plastic surgery SEO is not about who can submit to the search engines the most often. In fact, frequent, automated submissions can be viewed as a "spamming" technique by search engines.
Link Farms-Beware! Some search engine marketing firms promote reciprocal links to and from your website to a large number of irrelevant, and many times, previously banned websites. Linking to "farms" like these is a shortcut to artificially build your website's "credibility." Search engines, like Google, frown on these tactics.
If you aren't quite sure whether a specific SEO tactic can hurt more than help, here is a simple rule of thumb: Automated, deceptive or "quick fix" solutions typically don't deliver consistent long-term results. In fact, some can actually hurt more than help your website.
Request a confidential consultation to make sure your site is not being penalized by these tactics. And ask for details and prices for search engine positioning program.