Social selling is defined by Forbes as "a way for sales teams to use social media to connect with prospects, and provide them with value." Essentially, social selling allows the seller to establish a social relationship with an audience of consumers before ultimately selling them a product or service. This allows the person selling to initiate trust with the consumers, making it easier to convince them to buy. This week's #Page1Chat discussed social selling and how it has transformed traditional sales strategies. Although social selling has been around long before social media, it has become increasingly relevant through social platforms such Facebook, Instagram, LinkedIn and Twitter. These social sites make it even easier to establish a connection before presenting a sales pitch. Read our #Page1Chat overview below for highlights from this week's chat!
Join us on Tuesday, May 16th for our next #Page1Chat in which we'll be discussing millennial marketing!