Page 1 Solutions is excited to announce that we are finalists for a PR Daily 2016 Media Relations Award in the Response to Breaking News category.
We are proud of our team and all of the hard work that they put into turning around the negative publicity that was sparked by the Cecil the Lion news coverage. Not only did we manage to address the social backlash, but brought in local news stations to cover our side of the controversy.
We then decided to take it a step further and help others by outlining a strategy to handle similar situations. To that end, we published this case study that outlines the steps that we took and the results we achieved.
Every challenge makes your business stronger, and we definitely have learned a lesson from that situation. We eagerly await the judges' decision. Winners will be announced in mid-July, so be sure to check back next month!
By Shannon Montoya, Director of Account Services, Page 1 Solutions