Last week, Page 1 Solutions had the pleasure of attending and presenting at the debut miraDry® Marketing Bootcamp in San Diego, CA. Our Vice President of Sales & Marketing, Bill Fukui, along with myself, Daniel Brophy, Senior Social Media Specialist, each shared insights on a number of key digital marketing concepts.
First, Bill gave a very compelling presentation on Google Analytics, and how to better leverage the data therein to improve the usability and functionality of your website, drive more qualified traffic, and convert more visitors to leads. Following that, Bill provided a hands-on tutorial on getting started with Google AdWords PPC campaigns, along with some great tips on how to make effective localized PPC campaigns that convert.
After a pleasant lunch break, I then gave a thorough demonstration of Facebook Ads Manager and Instagram Ads, replete with valuable information for Facebook advertisers of all skill levels. I guided attendees through several strategies that make your social media advertising more effective, including how to develop the strategic mindset to ensure your ads reach the right people, in the right place, at the right time.
Both Bill's and my presentation afforded attendees the opportunity to follow along on their personal computer and ask questions in real-time. By the end of each section, every attendee had both an actual AdWords and Facebook Ads campaign live for their own practice! The intimate setting of the bootcamp, along with the open-forum Q&A style of the event made for a constructive and enlightening experience for all.
We want to give a shout-out to the friendly and accommodating staff at the Hilton Del Mar for providing fantastic service, great food, and a perfect setting for a productive, enjoyable event. Also, a sincere thank you to the whole team at miraDry, for offering us this opportunity. Likewise, thanks to everyone that attended. It was lovely to meet and spend the day with you all. We look forward to collaborating again in the future!
Stay tuned for more upcoming events similar to this one. We relish the opportunity to help out others with their marketing efforts. It's part of what makes Page 1 Solutions such a great company and place to work!
Til next time,