I have known Cindy Speaker for a number of years and have always been impressed with her expertise in personal injury law firm marketing. I believe she provides a great value to her clients because she understands that her job is all about generating a strong ROI for the law firm over the long term. All too often I see many marketing companies and advertising agencies focusing on the latest "must have" "silver bullet" only to move on to the next gimmick six months later. Cindy gets the big picture and her clients can attest to the value she delivers.
Notwithstanding all of the above, I have to say that I was a little skeptical when Cindy told me about her new online magazine - Law Firm Marketing. First, Law Firm Marketing is only available through an IPad subscription, which would seem to be unnecessarily limiting. Second, given all of the free information available online through a multitude of websites and blogs, I had to wonder who would be willing to subscribe. Having read the first issue, I can honestly say - "I'm a believer!"
I don't know how many people will end up subscribing, but for the price ($3.99 per month - first issue is free), it is a steal and I strongly recommend it to my personal injury law firm clients.
The first issue included a number of well-written articles (including some with outstanding embedded videos) starting with a feature on Gerry Spence's Legacy of Excellence. It also included other feature articles about successful attorneys Randy Sevenish, Michael Demayo and David Daggett. The article about David Daggett's Safe and Sober Prom Night program - which he has been running for 22 years was a highlight for me. As a father of one high school senior (and two others who have thankfully moved on into college and graduate school), this program is one that really speaks to me. I have to believe that it is one of the best long-term branding campaigns that I have ever seen by a personal injury law firm.
For me, the David Daggett article alone was worth the price of admission (Free for the first issue). But there was much more including several articles offering practical advice on a range of law firm marketing topics including: An article by Susan Sipe on SEO for Attorneys, an article about Google+ Local (actually, this one was a little too basic for me and even continued to reference Google Places rather than Google+ Local), two articles about video production for lawyers including one that highlighted a camera, microphone, tripod and lighting equipment that you can purchase for your firm for less than $1,000 (that's all you need to produce high quality video and make that part of your 2013 marketing strategy), and an article with practical tips for personal injury lawyers on how to take full advantage of LinkedIn.
Bottom line: Law Firm Marketing Magazine (available for the IPad at the ITunes Store) gets five stars! *****
~ By Dan Goldstein