Today, internet marketing is all about building and nurturing a growing your online “community”. That includes your SEO results, as well as your social media and internal marketing. That’s right; Google will reward websites that build an audience. Here are some quick tips:
1. Grow Your Community – High conversion websites may turn 5 percent of traffic into leads. What happens to the other 95 percent; and who are they? “Low-commitment” calls-to-action that visitors can easily access can capture a lot more contacts, build your database and grow your online community.
2. Data Collection – Build your list of visitors and prospects through database automation without burdening your intake staff. Identify more website visitors, download their contact information and identify the information they want.
3. Follow-up! – Most practices only follow up with a lead one time and many leads are wasted opportunities. Email Marketing Automation helps you and your staff stay in front of hot leads, move them through the decision-making process, and builds your credibility.
4. Nurture – Ongoing marketing to your growing database of contacts is the most cost-effective way to generate more conversions, stimulate referrals, and build your community, which Google likes!
Incorporating database email marketing automation into your website strategy has become increasingly valuable. Register for our webinar on Thursday, April 30 at 1:00pm (EST), or call (303) 233-3886 for more details and suggestions.