By Alicia Frost, Social Media Specialist
First and foremost, ask yourself why you want to utilize social media. Is it to connect with other people in your industry? Is it to assemble or create your brand? Is it to promote your business? Once you figure this out, you can then cater to that certain target audience.
Establishing a target audience is one of the most important things you can do for your social media strategy. You want to attract people who have an interest in your business or product so they can help build the foundation of your social community. Once you’ve got an established social community, you now have the opportunity to be seen by all of their followers and connections, enabling you to expand your social reach even more.
Cultivating Your Social Message
Now that you’ve defined your target audience, you can implement a strategy integrated with the overall purpose of your social media marketing. You must be patient, though; it can take time to establish yourself from a social media standpoint.
Say, for instance, that your goal is to create brand awareness within your market. You need to be able to set yourself apart from your competitors. If you have a dental practice in New York City with a competitor right down the street, how are you going to make patients come through your doors as opposed to your competitor’s?
Portraying a positive, lively, and credible social presence can really help you in this instance, since more and more people are using social media platforms such as Facebook as their primary search engine.
Quid Pro Quo
During this time in which you are building awareness of yourself and your business, be sure to indicate what you wish to receive in return. Share industry-related content and other professionals’ work so that when you post quality content, those connections will want to share yours as well.
By catering to established influencers in your industry and market, you are forging a path to become one of those influencers. This will help you cement future referral partnerships with other professionals.
When you take the time to connect with other professionals in your field, they will likely refer cases to you if they don’t possess your level or area of expertise. A professional’s referral goes a very long way – often times, prospective clients and patients do not even hesitate to book that appointment.
Acknowledgement & Accessibility
One last thing to remember: Be sure to acknowledge and be accessible. Acknowledge your followers and respond to their engagement. When someone is putting effort into understanding you or your brand, they deserve recognition, and this will keep them invested!
If you are a plastic surgeon, dentist or other medical professional, it is especially important to portray a positive and friendly persona on your social media platforms. Plastic surgery and any other medical profession is a very intimate line of work. People don’t just want to go to any plastic surgeon; they want to go to someone who will care for them and make them feel comfortable in order to achieve the best results!
Social media is a great way to introduce to people who you are and what you are about without even meeting them in person.
At Page 1 Solutions, we are aggressive with social networking. We partner with you and your practice to develop a comprehensive social media marketing plan, including paid social media outreach, and we implement like crazy to get you the results you need.
Ready to get social? Call us at 800-368-9910 TODAY!