By Jill Messinger, Social Media Specialist
Creating a prominent social media presence is one of the most important online marketing strategies to build your business and generate leads. However, attempting to manage numerous social media accounts at once can often be overwhelming and time-consuming.
If this sounds familiar, consider the following four tips to help your practice stay on track when managing your social media accounts.
Know Your Platforms
Before you jump directly into social media management, it’s best to know the difference between each social media platform and how it serves your audience. Below is a brief overview of five leading social media sites and how to utilize them:
With more than 1.6 billion active users, Facebook has established itself as the most popular social media platform for both personal and business use. It’s important to grow your fanbase through Facebook by constantly updating your status, posting photos, and engaging with other users and business pages. The more you engage with others (like, comment, share), the more engagement you will get in return.
The rule of thumb for Facebook posting is no more than two posts a day in order to maximize engagement on your content.
Twitter allows you to quickly share brief pieces of information and updates in 140 characters or less. Tweets must be enticing enough for your audience to take note - consider adding photos, fun facts, quotes, polls, or statistics to your updates to generate followers.
Posts to Twitter can be more frequent than Facebook. In fact, 1-5 tweets per day is preferable to boost engagement.
LinkedIn is different than many other social media platforms in the sense that it is specifically for business and professional use. LinkedIn is a great platform for posting business-related articles, blogs, and industry updates.
Posts on LinkedIn can be sporadic; just make sure the content you are sharing is relevant to other professionals.
In many ways, Google+ is similar to Facebook. You can share updates, post photos, upload videos, be followed, and receive reviews. Posting similar content to Google+ as you would to your Facebook page will help with your practice’s overall optimization, as Google gives search preference to pages with Google+ accounts.
Plan on posting 2-3 times a day to your Google+ account for increased visibility.
Unlike the other social platforms listed here, Instagram is solely dedicated to sharing images and videos. This fast-growing site provides an excellent way for you to convey a visual story to your audience.
The keys to Instagram success are regularity and visual creativity. For the sake of consistency, photos and/or videos should be uploaded multiple times per week.
In order to get comfortable managing social media sites, begin by selecting one or two platforms to focus on, such as Facebook and Twitter. Set aside time each day to incorporate social media management into your daily routine. Turning off other distractions and spending just 10-15 minutes per day on social media will help you establish a habit of managing your accounts on a daily basis.
After you’ve set up your social media accounts and begun posting content, keep track of which posts and updates perform the best. Experiment with different types of content (i.e. videos, inspirational quotes, patient photos, reviews, etc.) and identify which posts generate the most likes, comments and shares.
Another way to measure the success of your posts is to set up a Google Analytics account to identify which social media accounts are driving the most traffic to your website.
Once you’ve identified the type of content that works for your social media sites and gained a substantial following, you may be ready to begin utilizing a social media scheduling program. Programs such as Hootsuite, Sprout Social, or Buffer make it easy to plan and schedule content in advance to multiple social media channels. These tools optimize the time you spend managing social media accounts while keeping your profiles updated.
Partnering With An Agency
Many practice owners prefer to partner with a digital marketing agency, such as Page 1 Solutions, to grow their social media following. A team of professionals assess your social media sites and decide the best course of action to increase traffic to your website, ultimately creating leads for your business.
Content is carefully selected to optimize engagement with your followers and kept up to date with the latest social media trends. Social media specialists also keep a watchful eye on the comments, messages, and reviews that are posted to your site and respond in a timely and professional manner.
Ultimately, partnering with a digital marketing agency removes the day-to-day stress of managing your social media sites and allows you to focus on the key values of your practice. An agency, such as Page 1 Solutions, will provide you with the peace of mind that your practice possesses an active and strategic social media presence.