How Much Should a Website Cost?

Internet Marketing for Attorneys, Surgeons, and Dentists

So you’ve finally decided to get a website, or re-design your current website. Your first step is looking at your budget to see how much you have to invest in a website.

The overall cost of a website largely depends on the scope of changes. There are some items that should be implemented by default just to have a good foundation, and then there are more optional items that might help with marketing to your target audience.

Depending on the marketing agency or developer you’re working with, the pricing structure might vary. There definitely are low-budget providers and high-budget providers, and you’ll always get what you pay for. In other words, if you’re going with the cheapest option, don’t expect a lot of customization or input throughout the development process.

Here at Page 1 Solutions, we offer our clients and potential clients two options: a custom design or a templated design. With the custom design, the client gets to provide a lot of input throughout the design process; the goal is to make their vision come true. With the templated option, the design is less subject to input; because of this, the development time is cut down and so is the overall cost.

Website designs in general can range from $7,000 to $20,000 for a custom design. Next, I’ll break down what goes into these designs.

The Essentials

While we do want to give as many options as possible to our clients regarding website development, we also know there are some items that should come standard. Whether a client chooses a custom or templated design, they still get two features:

  • HTTPS
  • Sticky Menu Navigation

We want all of our client sites to be HTTPS-enabled because Google has basically made it a requirement for SEO success. The sticky menu is more of a response to the data and trends we’re seeing on smartphones and tablets.

Online traffic is shifting to mobile devices. As part of our mobile-first development philosophy, we want to specialize the mobile experience as best we can to increase conversions from that source of traffic. This is where the sticky menu comes in:

Sticky Menu Example

The sticky menu is highlighted by the red box in the above screenshot. Unlike the standard website navigation, the sticky menu stays at the top of the screen and follows you as you scroll through pages on your mobile device.

The main goal of sticky navigation is to give the user the ability to call your practice at any point while they’re on the site. It also gives users the ability to search the site for information or see the menu without needing to scroll back up to the top. It’s a much more mobile-friendly user experience.

The Options

Here is where you get to choose what items you want to include or remove. At Page 1 Solutions, we create a quote based on the items already present on the website, and then we add on any additional functionalities or items that we feel would improve the user experience. Some of these items may include:

  • Video Library
  • Digital Patient Forms
  • Photoshoot (if new images are needed)
  • Video Shoot
  • Additional Content

These are all items that we think are necessary from a comprehensive website point of view, but they are also items that can be added to the site over time. We give our clients the option of implementing these features in the initial design process or later on down the line.

In the end, each website we create is different. The needs of each client are also different, so, as a result, there’s no exact answer to “how much should a website cost?” Internet Marketing Consultants at Page 1 Solutions work closely with clients and our onboarding team to really narrow down what essential items need to be addressed now and what can be added down the line.

Contact us today at 800-368-9910 if you would like a website audit to see what your online presence needs to be competitive in today's digital world.