Getting people to interact with your social media can be challenging for many business owners. If you want to get more people involved with you on Facebook, Google+, Twitter and any other social media platforms you maintain, consider some of the following tips:
- Hire a professional, experienced marketing agency to manage your social platforms.
- Make sure content is interesting and useful, and not simply an advertisement for your practice.
- Put social media widgets (ie. icons, sharing buttons) on your website. Put Facebook, Twitter, and Google+ URLs on your company's brochures, email signatures and advertisements.
- Put special offers and other insider information on your social media to create a buzz about your practice and to give followers a reason to come back.
Of course, getting people interested in social media isn't formulaic. You can't expect to perform a certain series of steps and get X number of new followers as a result. There always needs to be a dedicated person tasked with running your social media. By making your content interesting, engaging and meaningful, you may begin to see more people following you on social media. It's also important to dedicate time to these endeavors; your social media marketing shouldn't be a side project.
To learn more about how to improve your social media marketing, please call Page 1 Solutions at (303) 233-3886.
~ Tess Martin, Writer/Editor