By John Curley, Internet Marketing Consultant
Google is again refining its search results and functionality. The latest update adds new features and functionality to Google My Business.
In order to succeed in local search, business owners have to use the tools provided by Google to communicate relevant information. Your Google My Business listing could be a potential client's first exposure to your practice, so accuracy and engagement are absolutely crucial for grabbing their attention.
Google Posts is the latest feature for helping businesses increase their local search visibility and engagement, providing a new opportunity to increase website traffic, leads, and sales.
First Steps for Leveraging Google My Business
Google My Business profiles already have fields where you can add extensive information about your practice, including your address, phone number, hours of operation, your industry, and the products you offer. You can also include pictures, interact with reviews, and claim and apply "Attributes" to your business listing.
Attributes detail things like wheelchair accessibility, accepting new patients, unisex bathrooms, and more. The exact attributes available to your listing will differ depending on your industry.
Insights in Google My Business helps you track user interactions with your listing, including clicks to website, calls, requests for directions, popular times, and the number of photo views.
How Can I Stand Out in Google My Business Listings?
Adding photos, generating positive reviews, and selecting attributes is a great way to ensure that your profile is complete and entices prospective clients, but your competitors can take these same steps. Users have the option of clicking directly to your website from the Google My Business listing, but first you need to prove that your website is the one they need to visit.
You can further set your business listing apart with the new Google Posts.
What Are Google Posts?
Google Posts allows you to publicize updates about your priority practice areas, special offers, events, and other information through your Google My Business profile for up to seven days. You can pair these announcements with additional images, animated GIFs, and videos to engage searchers who find your Google My Business listing.
The vibrant imagery and calls-to-action in these posts provide you a way to tell users about your practice before they visit your website. Users also have the option to share your post via email and on social media outlets like Facebook, Twitter, and Google+. These features provide another way to amplify your exposure through off-site channels.
Setting Your Google My Business Profile Up for Success
Optimizing your Google My Business profile, understanding platform insights, and taking advantage of new features like Google Posts can be overwhelming for attorneys, dentists, and doctors. At Page 1 Solutions, we help our clients in the legal and medical fields manage their Google My Business listing so they stand out in search results, earn strong reviews and ratings, and post relevant content that catches the attention of prospective clients.
For more information about managing Google My Business, please call Page 1 Solutions today at 800-368-9910. Your initial consultation with an experienced Internet marketing consultant is completely free.