Written by Jake Johnson, Internet Marketing Consultant
It’s easy for a practice’s message on any social media platform to get lost in the clutter and noise. Clients often ask me, “What is the best way for me to make my brand more seen?”
The answer is quite simple. In order to amplify your practice’s message, you need to tap into your greatest asset: your employees.
By empowering your employees to be social media advocates for your brand and encouraging them to post, comment and share content, practice news and updates, you’re effectively doing two things:
- Showing that you trust your employees to accurately and thoroughly represent your practice to the public.
- Spreading the word of your business and brand beyond just your current social media followers.
In order for employee social advocacy to work effectively, allow your employees to actively post from their personal profiles. The benefit of this is that you extend your brand’s reach to the family, friends and online connections of the people who work for you.
What Should Employees Post?
When setting guidelines and rules for what employees can and cannot post, it’s important to keep one idea in mind: Does this guideline defeat the purpose of having Social Media Advocates? You will want to keep the guidelines somewhat loose, as the entire point of social media advocacy is that your employees feel excited to be able to share your company culture!
I am sure you’re asking: But if there is nothing exciting to post, is having my employees post something I should still consider? The answer is absolutely YES! Below you will find 5 ideas to help get the ball rolling:
Behind the Scenes
Take photos/videos of anything behind the scenes to help showcase what your customers may not get to see. Not only does candid footage of your office and staff allow social media users to see your place of work, it also allows for your customers to instantly build a relationship with you prior to ever meeting anyone at the office.
Why Your Clients Love You
By showcasing any of your customers/clients, you’re encouraging your social media followers to fully buy into your brand. This is important to remember because consumers are now purchasing brands much more than they are just products.
One way to execute this strategy includes asking your employees to post a quick write up of one of their favorite guests with a photo of the two of them standing together.** As an extra added bonus, I would encourage getting a picture using the client’s phone, in the hopes that they will share it with their social network.
Promote Your Product
When your employees are outside of the office, it can be a great opportunity for them to use the products you sell. For instance, if you’re a plastic or cosmetic surgeon and a member of your med spa team is going to be enjoying the outdoors for the day, this is a great opportunity for someone on your staff to demo the medical-grade sunscreen that you’re selling.
This is powerful because your employees are showing that they too believe and use the products that they are selling.
It is important for prospective clients to see that you’re continuing your education. This shows that you’re truly excited by your field and that you’re working to be the best at what you do.
If you’re at a conference, take a picture of anything that helps to identify that you’re building your professional skills. Photo opps may include a presenter on stage, a picture of you standing next to a sign where the conference is being held or something even as simple as a picture of the badge that identifies you as an attendee.
Posting photos that show that you’re part of your local community can truly help build your brand. Whether your employees attend the local fair, volunteer their time for a nonprofit or step outside the office to watch a beautiful sunset, capture that image.
All of these activities provide you a unique opportunity to connect with the people in your backyard. Depending on the activity, you could enhance your reach by promoting local organizations behind events. More often than not, they will return the favor.
Although these are just a few of the things that your employees can post, the possibilities are endless. The most important thing to remember is to have fun. Keeping the process fun will make it enjoyable for your employees, and they will generate great exposure for your practice.
If you have any questions or concerns on employee social media advocacy, feel free to reach out to Page 1 Solutions at 800-368-9910.
** Reminder: Make sure anyone appearing in pictures you take signs a model release waiver. If you have questions about model release waivers or would like to receive some, please contact Page 1 Solutions.