We continue to discover how important Google sees backlinks for websites. Webopedia defines backlinks as
“a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site."
Link building can provide validity to your website, which in turn can positively influence your search rankings. A recent MOZ Google study states that 99.2% of all top 50 Web results had at least one external link pointing to the website and 77.8% of top results had at least one external link pointing to the page.
By now you should know how important engaging with your audience is on platforms such as Facebook, Twitter, LinkedIn, and Pinterest. But are there also backlink benefits to these profiles in addition to the content? Can your social media profiles increase backlinking for your business?
The answer is yes and no. Do your social profiles count as direct backlinks? No. However, having a social audience engaged with you provides opportunities for backling. Page 1 SEO Specialist Paul Duncan notes:
“Having your Twitter profile or Facebook page link back to your site doesn’t count as a backlink. However, social is an excellent link building tool. If you can grow your circles/followers, then whenever you post links to good content that you’ve written, it gives you a wide net of people that could see it and share it on their own blog/site and if they share on their own site, then you get a backlink.”
Voila! You’ve just learned how to create a backlink through your social media! This is where you can continue to provide value through your online presence by integrating multiple tactics and continuing incentives to be a resource and provide buzz-worthy content. So don’t be afraid to leverage your social media in order to build your linking through your online community.
If you have additional questions on backlinking or optimizing your online strategy, all you have to do is ask…
Brian Haitz, Internet Marketing Consultant