Dentistry Website Positioning

For Lawyers, Doctors, and Dentists

Page 1 Solutions -
May 5, 2011

Dentistry SEO Questions

Not all search engine positioning programs, strategies, or firms are the same. Some dental SEO tactics can even hurt your search engine positioning results in the long run. The following are just a few common myths about SEO for dentists, including optimization tactics you should avoid.

Print this page when comparing providers, and ask how they get top search engine placements.

"You have to pay the search engines in order to get first-page results."
Search engines offer "sponsored" or paid results, but the most desired listings are the 1-10 results, which aren't for sale. Strategic SEO for dentists secures these highly coveted listings.

"Optimization is simply placing lots of repetitive keywords in your website's meta tags."
Adding repetitive keywords into meta tags is called "keyword stuffing." It will eventually get your website penalized on the search engines, or get it banned all together. Although effective meta tags are still part of a comprehensive dental SEO effort, it is only one part. Meta tags alone will not get your website dominant 1st-page results.

"Hide a lot of keywords that you can't see, but search engine spiders can find."
Hidden or invisible text is a deceptive tactic to try and trick search engines. Fortunately, most search engines can now detect it and will penalize websites that employ this tactic.

"Create landing pages that immediately redirect visitors to your website once they try to visit them."
Redirecting or highjacking visitors to visit your website is a "bait and switch" tactic that tries to fool search engines and consumers. Again, using deceptive tactics, like doorway pages, will hurt your dental SEO results in the long run.

"Frequently submit your website to the search engines so they can find you."
Effective SEO is not a competition for who can submit their dental website the most often. In fact, frequent, automated submissions to the search engines will be viewed as "spam" by search engines and they will treat it as such.

Link Farms-Beware! Some dental SEO firms promote instantly adding lots of reciprocal links to and from your website to their network of websites. Unfortunately, most, if not all of these links, are irrelevant to your business and industry. Linking to "farms" like these is a strategy to artificially build your website's credibility or link popularity. Search engines, like Google, frown on these tactics.

If you are unsure about what dental SEO tactics can hurt more than help, here is a simple rule of thumb: Automated, deceptive or quick-fix strategies are short-term fixes and typically don't deliver consistent long-term results, and ultimately will not generate new business for your dental practice.

If you want more comprehensive details, please contact us. You can request a confidential consultation to make sure your site is not being penalized by these tactics. You can also ask for details and prices for our SEO for dentists services.

Print this page when interviewing search engine marketing firms.

Please learn more about how Page 1 Optimizes your cosmetic dentistry website.